Think Sex with a Condom Blows? Try Swimming in One

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Chinese condom maker Elasun is using the Beijing Olympics to push a naughty set of sports-themed ads over the 'net. Neat tagline: "Sports make you health." Line of fortune cookies in the works?

More here. But if you don't click, at least look at the basketball one, because it's, oh, priceless.

by Angela Natividad    Jul-29-08    
Topic: Events, Online, Strange



Cute Lepers Cure Terminal Boredom. Or Not

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Expectations are high when a press release promises, "Cute Lepers will Cure Your 'Terminal Boredom' This Summer!" But there are no lepers, cute or otherwise. It's just some pop band on tour.

by Angela Natividad    Jul-25-08    
Topic: Events, Online, Outdoor, Promotions



Glamour Stiletto Run Travels to Moscow. Hotness Abounds

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A couple years ago, we covered Glamour's Stiletto Run, a promotional event highlighting the launch of Dutch Glamour at which hundreds of women wearing heels ran a 75 meter sprint to win $10,000 Euros.

Last year the event was held in Amsterdam. We missed it but this year, just this week, it was held in Moscow and while a member of our vast Adrants reporting staff wasn't in attendance to capture the event first hand, thanks to Flickr, we can share all the glamorous, high heeled hotness with you today.

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by Steve Hall    Jul-24-08    
Topic: Events, Magazine, Racy



Shoot! the Day Brings Stock Photo Angst to the Fore

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On Sunday I moderated an ad agency panel for Shoot! the Day, a day-long photographer conference put together by PhotoShelter.

A few things I picked up amidst coleslaw mountains and sassy stock:


  • ADs and art buyers depend pretty heavily on stock photography, but feel like they've seen everything the industry has to offer -- including its paltry selection of models. "It's become a running joke," said Molly Aaker of Unit7. "'There's that same girl, except with her hair up!'"

  • Diversity is an issue, but it can't be solved just by changing the color of people's faces. Belinda Lopez of StrawberryFrog wants to see more "documentary-style" imagery -- people in natural poses, expressing real emotions, and doing things a person in that situation and/or of that ethnicity is likely to do.

  • Everybody seems crazy about PhotoShelter -- which is probably why they attended the first annual Shoot! the Day in the first place.

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by Angela Natividad    Jul-23-08    
Topic: Agencies, Events, Good, Opinion



Plaid Nation Tour '08 Rolls Heavy on the West Side

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Plaid sent over an envelope loaded with swag (which Heehaw Marketing took a picture of so we wouldn't have to) to remind us the Plaid Nation 2008 West Coast Tour is CURRENTLY IN PROGRESS.

The Plaid van's current location: Vancouver. It'll be creeping its way south toward Los Angeles as the weeks progress.

Now that you know, hit the website -- less of a site, really, than a social media orgy -- and try getting the Plaid crew to pay your ailing agency (or your best friend's engagement-impaired company) a visit. Also check out the Van Cam tab where you can play van voyeur from the driver's seat, or the passenger's seat, or roadside, if that's the way you roll.

by Angela Natividad    Jul-21-08    
Topic: Agencies, Brands, Campaigns, Events, Social



Angela of Adrants to Interrogate ADs and Art Buyers for Shoot! the Day

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Tomorrow I'll be moderating a panel for Shoot! the Day, a stock photography conference put together by PhotoShelter. (See a recent study related to the topic.)

My panel is at 12:15pm. It will include:

  • Belinda Lopez, Senior Art Buyer, Strawberry Frog
  • Wanda Lau, Senior Art Director, Greater Than One
  • Jen Santiago, Managing Art Buyer, G2 Direct & Digital
  • Molly Aaker, Art Buyer, Unit7

My two biggest fears:

1) making a Twitter joke

2) boring my audience, which will consist of professional photographers. I'm clearly not one of them and I won't do justice to their angstiest stock photo/ad agency concerns, so I'll be leaving plenty of room for Audience Questions!.

Read about other Shoot! the Day panels at the PhotoShelter blog. And if you'd like to come watch me make awkward jokes and commit forehead-slapping faux-pas, here's how to volunteer for a free pass.

by Angela Natividad    Jul-19-08    
Topic: Events, Industry Events



Talking Great PR, Creative Pursuit and OCD with Toronto's Media Mavens

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I went to Toronto last weekend and attended a dinner party hosted by Shannon Stephaniuk of Glossy Inc. If you're a blogger, a production company or one of her agency clients, you probably know her well. She's the PR person who actually presents advertising in a format journalists like (and cover lavishly):

(subject line.)

PICTURES!

LINK TO (DOWNLOADABLE) CREATIVE!

LINK TO CREDITS!

To other PR people: Why is this formula so hard to grasp? Just today I got a fucking one-page essay from Peroni's PR folk, pitching me on its new "Calendario" campaign, and then NOTHING. What, I have to email back to see the creative? Oh wait, there's a tiny link to the site right at the bottom near the fine(-as-hell!) print. Once I give my birthdate and location, I can hunt "Calendario" down myself -- if Peroni was smart enough to post it there at all. (What ho, it wasn't.)

But I digress.

The dinner party took place Friday night at Nyoob and featured a handful of Toronto-based media and ad people. The guestlist is posted here and so are the photos, if you want to see what havoc ensued.

Quotable highlights from the party are below.

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by Angela Natividad    Jul-16-08    
Topic: Events, Good, Opinion



What's That? It's a Phone Charger, Powered By My Mooooves.

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European mobile carrier Orange has launched a phone charger powered by dance energy.

"The Orange Dance Charge is the result of months of research into alternate, sustainable energy sources to power mobile phones during summer music festivals," says the pressie with a straight face.

The unit was developed with help from GotWind, whose unfortunate name refers to renewable energy research, not the thing that happens when you pull Uncle's finger. The charger's system of weights and magnets provides an electrical current when a person flails about.

Orange Dance Charge was tested at the Glastonbury Festival last month. A promotional Dance Charging Man helped newbs charge phones in exchange for a dance.

Yeah, I've fallen for that one before. Just one dance, baby ... and I'll give you a charge, all right.

by Angela Natividad    Jul- 9-08    
Topic: Cause, Events, Good, Mobile/Wireless, Packaging, Promotions, Strange



Ogilvy -- er, Lenovo -- Blogs and Tweets the Summer Olympics

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Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:

Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.

more »

by Angela Natividad    Jul- 7-08    
Topic: Campaigns, Events, Online, Social, Sponsorship



Orange Brings Wind Power to Phones of Glastonbury Revelers

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For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.

The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.

This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.

by Angela Natividad    Jun-30-08    
Topic: Events, Good, Mobile/Wireless, Trends and Culture










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