A couple years ago, we covered Glamour's Stiletto Run, a promotional event highlighting the launch of Dutch Glamour at which hundreds of women wearing heels ran a 75 meter sprint to win $10,000 Euros.
Last year the event was held in Amsterdam. We missed it but this year, just this week, it was held in Moscow and while a member of our vast Adrants reporting staff wasn't in attendance to capture the event first hand, thanks to Flickr, we can share all the glamorous, high heeled hotness with you today.
On Sunday I moderated an ad agency panel for Shoot! the Day, a day-long photographer conference put together by PhotoShelter.
A few things I picked up amidst coleslaw mountains and sassy stock:
- ADs and art buyers depend pretty heavily on stock photography, but feel like they've seen everything the industry has to offer -- including its paltry selection of models. "It's become a running joke," said Molly Aaker of Unit7. "'There's that same girl, except with her hair up!'"
- Diversity is an issue, but it can't be solved just by changing the color of people's faces. Belinda Lopez of StrawberryFrog wants to see more "documentary-style" imagery -- people in natural poses, expressing real emotions, and doing things a person in that situation and/or of that ethnicity is likely to do.
- Everybody seems crazy about PhotoShelter -- which is probably why they attended the first annual Shoot! the Day in the first place.
Plaid sent over an envelope loaded with swag (which Heehaw Marketing took a picture of so we wouldn't have to) to remind us the Plaid Nation 2008 West Coast Tour is CURRENTLY IN PROGRESS.
The Plaid van's current location: Vancouver. It'll be creeping its way south toward Los Angeles as the weeks progress.
Now that you know, hit the website -- less of a site, really, than a social media orgy -- and try getting the Plaid crew to pay your ailing agency (or your best friend's engagement-impaired company) a visit. Also check out the Van Cam tab where you can play van voyeur from the driver's seat, or the passenger's seat, or roadside, if that's the way you roll.
Tomorrow I'll be moderating a panel for Shoot! the Day, a stock photography conference put together by PhotoShelter. (See a recent study related to the topic.)
My panel is at 12:15pm. It will include:
- Belinda Lopez, Senior Art Buyer, Strawberry Frog
- Wanda Lau, Senior Art Director, Greater Than One
- Jen Santiago, Managing Art Buyer, G2 Direct & Digital
- Molly Aaker, Art Buyer, Unit7
My two biggest fears:
1) making a Twitter joke
2) boring my audience, which will consist of professional photographers. I'm clearly not one of them and I won't do justice to their angstiest stock photo/ad agency concerns, so I'll be leaving plenty of room for Audience Questions!.
Read about other Shoot! the Day panels at the PhotoShelter blog. And if you'd like to come watch me make awkward jokes and commit forehead-slapping faux-pas, here's how to volunteer for a free pass.
I went to Toronto last weekend and attended a dinner party hosted by Shannon Stephaniuk of Glossy Inc. If you're a blogger, a production company or one of her agency clients, you probably know her well. She's the PR person who actually presents advertising in a format journalists like (and cover lavishly):
LINK TO (DOWNLOADABLE) CREATIVE!
LINK TO CREDITS!
To other PR people: Why is this formula so hard to grasp? Just today I got a fucking one-page essay from Peroni's PR folk, pitching me on its new "Calendario" campaign, and then NOTHING. What, I have to email back to see the creative? Oh wait, there's a tiny link to the site right at the bottom near the fine(-as-hell!) print. Once I give my birthdate and location, I can hunt "Calendario" down myself -- if Peroni was smart enough to post it there at all. (What ho, it wasn't.)
But I digress.
The dinner party took place Friday night at Nyoob and featured a handful of Toronto-based media and ad people. The guestlist is posted here and so are the photos, if you want to see what havoc ensued.
Quotable highlights from the party are below.
European mobile carrier Orange has launched a phone charger powered by dance energy.
"The Orange Dance Charge is the result of months of research into alternate, sustainable energy sources to power mobile phones during summer music festivals," says the pressie with a straight face.
The unit was developed with help from GotWind, whose unfortunate name refers to renewable energy research, not the thing that happens when you pull Uncle's finger. The charger's system of weights and magnets provides an electrical current when a person flails about.
Orange Dance Charge was tested at the Glastonbury Festival last month. A promotional Dance Charging Man helped newbs charge phones in exchange for a dance.
Yeah, I've fallen for that one before. Just one dance, baby ... and I'll give you a charge, all right.
Lenovo is maximizing its Summer Olympics sponsorship with a social media rollout dubbed "Voices of the Olympic Games." Rohit Bhargava, SVP of Ogilvy 360 Digital Influence, described the strategy in a sentence that would give William Faulkner brain freeze:
Use Lenovo products to power athletes sharing their real experiences leading up to and during the Olympic Games directly with fans around the world.
For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.
The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.
This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.
- It Didn't Air is another awards show that aspires to tickle the creative babies that were too ugly or flawed to make it into waking life. Strictly for radio ads -- and only $75 to enter!!
- Anheuser-Busch is going to stop selling energy drinks. Which is probably wise, because tipsy + hyper = high likelihood of Death by Freak Accident. Typically on a train track.
- Mega-Bang turns bald, bearded, nearsighted men into repetitive sex gods. Also, check out his bathrobe insignia. It's a phallus. With an orbit.
- Mattress Firm is looking for the most sleepless person in America. The winner gets a new mattress and a free consultation from a shrink -- er, sleep expert. To enter, write an essay or submit a video, though I think the latter's preferred because that's what all the cool kids do.
"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."
"Sucks, man. Wanna play tennis?"
"Sure. But before we go, let's buy proper footwear at K-Swiss."
Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.
Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."
I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.
Via the hip cats at in:fluencia.