Time to play catch up again.
- Brisk gets into bed with Star Wars in a "briskifying" visit with Yoda and Darth Maul.
- 180 LA is out with two new music videos for Sony Electrionics' in-dash receiver with Tom Tom navigation. Check the videos out here and here.
- Agency Butler, Shine, Stern & Partners is out with a campaign based on a contest that asked MINI fans to submit six words that described the best test drive ever. After 14,000 submissions, judges chose the submission from Portland Oregon's Mathew Foster, Stewardess, salt flats, paratroopers, sushi, Falconer. See the resulting two minute video.
The first thing we'd like to say about this Downy Unstoppable scavenger hunt in Las Vegas that used gaming app SCVNGR host a to hour cultural landmark hunt is, wow, Downy External Relations Manager Sherilena Strub has the most transfixing and attractively raspy voice we have ever heard.
Other than that, it was your average brand-sponsored scavenger hunt. Oh yea, Amy Sidaris hosted the event and awarded $20,000 to the winner. Check out the video summation of the hunt below.
Not exactly advertising but cool none-the-less. Production company The Famous Group created a 3D projection for the New York Knicks which covered the entire basketball court in Madison Square Garden that was shown at the beginning of games. The 3D rendering, which required lots of technical setup with projector angles, camera angles and visibility from seating positions, shows the floor rippling then caving in to reveal the underworld of New York. The visual then presents an above ground view of the city along with player shots and the final reveal of the Knicks logo at center court.
This video doesn't do it justice but it gives you an idea of what the presentation looks like.
Earlier this week, Cadbury held a promotion in Stratford's Westfield Shopping Center where a gigantic party popper shot out 100 chances to win tickets to London's 2012 Olympic Games. Check out the explosively festive event below.
In Saco Maine last weekend, Joe LoCicero was out for a celebratory drive in his 1990 Honda Accord. He was celebrating because the car had just reached the one million mile mark. As he drove into the center of town expecting to arrive at a little press conference, he was met with a full on parade, an aerial, congratulatory banner and..a new car! Yes, Million Mile Joe was awarded a brand new Honda Accord.
Smartly capitalizing on the event, Honda pulled out al the stops and made a big day out of the event. And why not. It's not every day a car turns one million miles old.
Yesterday, Consumerist announced the nominees for its second annual Worst Ad in America Awards. This year, more than 40 ads garnered nods including references to poop and the vagina. The online voting period ends on Sunday, Oct. 16 at 5 p.m. The winners will be announced on Monday, Oct. 17.
Of the awards, Consumerist Editor Meghann Marco said, "For the second year in a row, our readers have spoken and have nominated even more Worst Ads than last year. There are even a few repeat offenders like Progressive Insurance with their "Flo the insurance adjuster" commercials and Dannon Activia with their Jamie Lee Curtis ads. Both were previous Worst Ad nominees." Flo? Flo? Seriously? Voted worst? This is like a USA Today Super Bowl Ad Meter ranking.
Well this should be fun. Playboy is pledging to donate ten cents to Susan G. Komen for every new Twitter follower it receives during the month of October. Each time a person follows Playboy at @playboy, the company will make a ten cent donation to the Bunnies for the Cure Team - a group of more than 15 Playmates that will participate in the Race for the Cure in Los Angeles on March 24, 2012. The team includes several Playboy Playmates, including 2008 Playmate of the Year Jayde Nicole, Miss November 2010 Shera Bechard, Miss January 2010 Jaime Edmondson, Miss February 2009 Jessica Burciaga, Miss August 2004 Pilar Lastra and Miss November 2011 Ciara Price.
In addition, select new Twitter followers will be chosen at random in October to win free subscriptions, signed photos, Playboy apparel, Playmate shout outs and other goodies.
Mother New York and MPC partnered to create the Kyocera Echo Temple for the Virgin Mobile FreeFest music festival. The Echo Temple was an installation which allowed the movements of people to become music.
The Echo Temple consisted of six large speaker towers with motion tracking cameras around a central tower with subwoofers. People who stood in front of the towers were able to manipulate an instrument's volume, pitch and audio effect by moving their body and waving fans branded with special symbols. The central tower produced the core of the mix: drums, bass, drones and the main harmonic progressions. The tower also had architectural bamboo that could be tapped to trigger percussive sounds within the mix.
Now that's fun, engaging marketing. Check out the video of the installation below.
The Club Seat girls are back! Just as they did last year, the bikini-clad girls offer up tantalizing, slow-motion gyrations as the camera zooms in upon the wiggling bootyliciousness all to pimp Club Seat, a promotional entity of Volkswagen Group UK which hosts special events around the globe. This year, the girls begin their gyrations atop a snow-covered peak but end up on the usual sand-filled beach volleyball court.
And no, the lyrics "Come on, boys. Let's get it straightened out now" did not go unnoticed.
Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."
The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.
Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."