With its acquisition of DoubleClick finally secure, Google gets down to the more controversial part of not being evil: axing a shit-ton of jobs.
As of today Google started making with the mass lay-offs. The New York Times says it's possible 300 could go, but the GOOG ain't all bad; it's softening the blow by giving a few chumps "transitional" roles, which means you get to transition-the-hell-out after the two big ships become one.
To draw attention to climate change, the World Wildlife Federation (WWF) made special mugs with the world's land mass printed on them. The land disappears when you fill the cup with something hot, leaving parched parties with scathing food for thought:
"A global climate increase of just two degrees Celsius will have irreversible, catastrophic effects. www.wwfchina.org."
WWF disseminated 250 of these sunny mugs to attendees at the UN Climate Change Conference in Bali. The Dutch Environmental Minister said it "dramatically captured the critical nature of the global warming issue."
Dismal. Also, reason No. 546 to pick up an ice-cold Coca-Cola.
The Guild, an online show written by MMOG gamers for MMOG gamers, got some love at the YouTube Video Awards. Huzzah.
Catch the webisodes at Watch the Guild. Turn the volume down: we thought we were getting all schizophrenic, but it was just that a bunch of them started playing at the same time.
Since closing the window, the room seems quiet. And lonely.
Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.
See tentative dates.
About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)
The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)
Raging Artists wants the ad ideas your boss already told you to bury, along with your dignity and the ugly easter eggs that the children didn't want. On a roll? Good for you. Join the Speckies too.
If you're into girls wearing bikinis - 1200 of them - you might want to head to Nikki Beach in Miami on April 18. And if you are a girl, Cosmopolitan is looking for 1200 of you 18-34 who are willing to hang out with 1,200 other women dressed in bikinis for a photos shoot which, Cosmo hopes, will break Guinness World Records for the most people photographed on a beach. The current record is 1,000.
Following an online portfolio review, 20 designers were shipped blank skate decks from Land of Plenty and asked to decorate them for Career Day '08, which happens at Alex Cheung's Gallery in LA's Chinatown tonight. Designers can present portfolios and decorated decks to major skate firms in the flesh.
Career Day '08, which seeks to position design students in the skate industry, was organized by the Echo Factory. Visit the Career Day site to find out just how badly they need good talent.
Remember when the Elmo Song assassination brought out the inner-child-decimating sociopath in you? The Bessies can help fuel that sleeping fire. Also see their take on crappy multi-blade shaving spots.
Tagline: "Only good TV lives." Courtesy of John St., Toronto.
Yawn. Gratuitous media murder is so freshman year. Right up there with the UC Berkeley Putnam Porno. (Don't ask.)
More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.
See previous efforts for the "Impossible is Nothing" campaign.
This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area. Above the divers is an arrow pointing to the nearest body of water; below is the web address www.borjadyka.nu (www.startdiving.now). See a variation.
The promotion is for the Swedish Diving Association's "Diving Village," a Wilderness Fair attraction. Hope nobody got the wrong idea and jumped instead.