Last week at ad:tech, Steve and I ran into Marjorie Kase. Kase, in tangent with David Preciado and originator Mike Liskin, is a mastermind behind the Schwaggin' Wagon, whose mission is to gather craploads of SWAG (Stuff We All Get -- but don't actually want) for charity.
The Schwaggin' Wagon will take donations all through the Web 2.0 conference in SF this week. Follow the van's activities on Twitter (caution: psychedelia ahead) or check Facebook for tour updates.
Let's just hope the Schwaggin' Wagon doesn't cross paths with Plaid Tour '08, because the result (AESTHETIC WARFARE!) might give us epilepsy.
This year I got to visit the exhibit hall at ad:tech. Come share my experience, starting with this winning number from the AKQA /Search booth.
I am hipster. Witness the sulk-age against bleak existential black, and my awful white chairs.
Moby tests the limits of your self-esteem with this popularity contest for his new album.
Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in.
Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton.
Watch big mean tractors climb hills, lift dirt, pop wheelies and whatnot. Every once in awhile you might see a Vanna White protege in a hard hat.
Brought to you by those crazy kids at John Deere and agency Tattoo, the Smackdown is a promotional event for John Deere's 313 Skid Steer. The real thing goes down on April 15 and will be marketed through dealerships and via online video.
Bring your tractor. Bring your balls. And prepare to showcase your manliness in a ferocious game of tractor tug-o'-war.
Not all advertising for the Beijing Olympics is pretty and nice. Reporters without Borders is disseminating this image to remind Olympic fans how China treats reporters, activists and bloggers.
The home of the Great Firewall is under pressure to open the 'net to journalists during the Games. "I'm satisfied that the Chinese understand the need for this and they will do it," said Vice Chairman Kevan Gospar of the International Olympic Committee's coordinating commission.
With its acquisition of DoubleClick finally secure, Google gets down to the more controversial part of not being evil: axing a shit-ton of jobs.
As of today Google started making with the mass lay-offs. The New York Times says it's possible 300 could go, but the GOOG ain't all bad; it's softening the blow by giving a few chumps "transitional" roles, which means you get to transition-the-hell-out after the two big ships become one.
To draw attention to climate change, the World Wildlife Federation (WWF) made special mugs with the world's land mass printed on them. The land disappears when you fill the cup with something hot, leaving parched parties with scathing food for thought:
"A global climate increase of just two degrees Celsius will have irreversible, catastrophic effects. www.wwfchina.org."
WWF disseminated 250 of these sunny mugs to attendees at the UN Climate Change Conference in Bali. The Dutch Environmental Minister said it "dramatically captured the critical nature of the global warming issue."
Dismal. Also, reason No. 546 to pick up an ice-cold Coca-Cola.
The Guild, an online show written by MMOG gamers for MMOG gamers, got some love at the YouTube Video Awards. Huzzah.
Catch the webisodes at Watch the Guild. Turn the volume down: we thought we were getting all schizophrenic, but it was just that a bunch of them started playing at the same time.
Since closing the window, the room seems quiet. And lonely.
Remember that van that looked like it was dipped into the dyeing vat of a private school uniform purveyor? Last year it motored through the East Coast converting heathens to Web 2.0; this year it's going West.
See tentative dates.
About four months from now, the Plaid van will stop at agencies and companies to preach the gospel of social media. Along with new ideas, they will come bearing Twinkies and shirts. (Email Darryl [at] thinkplaid [dot] com if you'd like them to pop by.)
The roadies need sponsors so if you can pitch in some cash, a hotel room or a new fashion tip for that chocolate ride, they'd be much obliged. (So would we.)
Raging Artists wants the ad ideas your boss already told you to bury, along with your dignity and the ugly easter eggs that the children didn't want. On a roll? Good for you. Join the Speckies too.