Heavens, There's a Man in Those Murky Waters.

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This is neat. During the Wilderness Fair in Stockholm, the Miami Guerrilla Agency used removable paint to spray images of divers on the ground in the style of road signs around the area. Above the divers is an arrow pointing to the nearest body of water; below is the web address www.borjadyka.nu (www.startdiving.now). See a variation.

The promotion is for the Swedish Diving Association's "Diving Village," a Wilderness Fair attraction. Hope nobody got the wrong idea and jumped instead.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Promotions



It's a Mobile Barbeque! How Very American

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Tabasco's Chipotle Sauce, Weber Grill Creations seasonings, Royal Oak charcoal and Chinet tableware have joined forces with the Kansas City Barbeque Society to launch the first-ever Great American BBQ Tour.

The sample- and recipe-packed bus will start its slow journey in Rio Rancho, New Mexico during the Pork 'n' Brew BBQ Cookoff from March 28-29. It'll visit 25 cities before coming to a stop at the Jack Daniels World Championship Invitational in Lynchburg, TN (October 24-25).

See tour info and schedule.

We are hungry for rib of animal drowning in spicy sauce. And maybe apple pie with Kraft Singles on top.

by Angela Natividad    Mar-18-08    
Topic: Events, Guerilla, Outdoor, Promotions, Sponsorship



UGC Can Reinforce Existing Brand Messages? Yes, Says Dove

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According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.

Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).

Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.

more »



As Long As We Know It's for Packages, Not Eyeballs

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Wow. For its Wrap Rage Cure campaign, which prescribes the (frightening in context) Open It! tool for people who suffer from package-opening rage, the Zibra Company has been awarded a Gold Addy for Interactive Media.

The award was distributed by the Nashville Advertising Federation.

Zibra partnered with web design firm Cabedge for the Wrap Rage Cure campaign, which included mock case studies, radio and interactive spots. The campaign generated "dramatic increases" to the number of unique visitors to the microsite. We're just hoping Open It! was actually used for packages and not customer-on-customer organ tweezing.

Rageheads are notoriously myopic. Just sayin'.

by Angela Natividad    Mar-13-08    
Topic: Agencies, Campaigns, Events, Good



Why Post Flyers When There are So Many to Vandalize?

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Okay, we love this. Instead of posting flyers for its East Village concert (which takes place either last night or right now), Black Lips (or its fans?) used ads around town to spread the word.

Black lips were drawn across the faces of models and actors, alongside the concert place and time: 3/10/08 and/or 3/11/08, Bowery Ballroom. See more at Guerilla Communication.

Black Lips' MySpace confirms the concert takes place on the 11th, not the 10th. Oh but wait, Copyranter insists it's Monday the 10th.

Well, this is guerrilla so shit happens. Either way, you missed it. (Bummer.)

by Angela Natividad    Mar-11-08    
Topic: Events, Good, Guerilla, Poster, Promotions



Goodby, Silverstein Fobs Scented Candle Account Off to UGC

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For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.

The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.

more »

by Angela Natividad    Mar-10-08    
Topic: Events, Online, Promotions, Radio, Strange



Steve Jobs Dubbed World's Greatest Entrepreneur!

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By John Door of KPCB, no less. Don't believe us? Watch it yourselves (it's near the end).

The outburst of Jobs laud followed Apple's launch of the third-party SDK for the iPhone. It also announced the birth of the App Store, which will appear in the iPhone 2.0 software update in June (free to iPhone users, "nominal fee" to iPod touch users).

Okay. To be fair, it's tough trying to think up an entrepreneur who visibly tops the cultural impact Jobs has made. And the iPhone is a pretty exciting, business landscape-changing platform.

But world's greatest? Jesus Christ. After getting a verbal rub-down like that, you'd probably lose all desire to eat, sleep and have sex ever again.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Events, Opinion



Pissed-Off Panda Invades Copenhagen for Climate Conference

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To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.

We have seen such magic before.

The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.

Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.

by Angela Natividad    Mar- 6-08    
Topic: Campaigns, Events, Good, Guerilla, Strange



CPX Interactive Leaps, Launches New Voting PSA

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If you're in New York tonight and looking for something to do, you could head over to the Merc Bar in SoHo for CPX Interactive's Leap and Launch party (RSVP). At the event, footage from a recently shot Hip-Hop Get Out The Vote PSA featuring Snoop Dog, George Lucas, Ciara, LL Cool J, Jim Jones, Andre Harrell and other celebrities. The PSA, developed by CPX Interactive's new Caliber 1 Media entertainment division in partnership with Russell Simmon's Hip-Hop Action Network, will urge young people to register to vote at voteforit08.org (not live yet).

by Steve Hall    Feb-29-08    
Topic: Celebrity, Events



It's Holocaust Awareness Week, and Anne Frank is Not Fiction

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This is one of those well-tempered print ads that forces you to really look before you know what's going on. Most people will probably miss the point while rushing by on the subway, but those that catch it might go, "Hrm" and bring it up in random bar conversation. (That's totally okay though, because MTV will probably catch the speed racers with this.)

Put together by TDA Advertising & Design out of Boulder for Hillel Colorado, the ad promotes Holocaust Awareness Week (which is NOW!). It features a copy of The Diary of Anne Frank, marked "Fiction" with a library label. The copy: "Millions of Americans don't believe there was a Holocaust."

Alternatively, maybe a few library aids just never read Anne Frank. (In which case, they can't have grown up in the western public school system. Anne's plight -- in print and as a Fox 20th Century Studio Classic -- was resolutely hammered into our 10-year-old minds and souls).

by Angela Natividad    Feb-26-08    
Topic: Cause, Events, Good, Magazine, Poster








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