For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.
The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.
By John Door of KPCB, no less. Don't believe us? Watch it yourselves (it's near the end).
The outburst of Jobs laud followed Apple's launch of the third-party SDK for the iPhone. It also announced the birth of the App Store, which will appear in the iPhone 2.0 software update in June (free to iPhone users, "nominal fee" to iPod touch users).
Okay. To be fair, it's tough trying to think up an entrepreneur who visibly tops the cultural impact Jobs has made. And the iPhone is a pretty exciting, business landscape-changing platform.
But world's greatest? Jesus Christ. After getting a verbal rub-down like that, you'd probably lose all desire to eat, sleep and have sex ever again.
To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.
We have seen such magic before.
The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.
Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.
If you're in New York tonight and looking for something to do, you could head over to the Merc Bar in SoHo for CPX Interactive's Leap and Launch party (RSVP). At the event, footage from a recently shot Hip-Hop Get Out The Vote PSA featuring Snoop Dog, George Lucas, Ciara, LL Cool J, Jim Jones, Andre Harrell and other celebrities. The PSA, developed by CPX Interactive's new Caliber 1 Media entertainment division in partnership with Russell Simmon's Hip-Hop Action Network, will urge young people to register to vote at voteforit08.org (not live yet).
This is one of those well-tempered print ads that forces you to really look before you know what's going on. Most people will probably miss the point while rushing by on the subway, but those that catch it might go, "Hrm" and bring it up in random bar conversation. (That's totally okay though, because MTV will probably catch the speed racers with this.)
Put together by TDA Advertising & Design out of Boulder for Hillel Colorado, the ad promotes Holocaust Awareness Week (which is NOW!). It features a copy of The Diary of Anne Frank, marked "Fiction" with a library label. The copy: "Millions of Americans don't believe there was a Holocaust."
Alternatively, maybe a few library aids just never read Anne Frank. (In which case, they can't have grown up in the western public school system. Anne's plight -- in print and as a Fox 20th Century Studio Classic -- was resolutely hammered into our 10-year-old minds and souls).
Neither do we. But this one -- for CAO Cigars -- has subtitles and guys that could be samurais in down season. That is, if you go by the clothes and otherwise fail to observe that they bitch about smoking all day and sleep sitting up.
The spot has something to do with CAO guys fighting a smoking ban so they can attend Chicago's Big Smoke in April.
Whenever you're finished trying to laugh at that, see Hitler Gets Banned for some quality subtitled commercial appropriation.
Continuing our quest to support diversity in advertising and our association with the Business Development Institute's efforts in this area, we'd like to tell you about the next upcoming conference. There are four events throughout the year that aim to discuss the topic of diversity in advertising as well as to offer an opportunity for those interested in a career in advertising to speak with those who have achieved successful careers in the industry.
The next event in the series, the Chicago Advertising and Marketing Experienced Hire Diversity Recruiting Program, will be held March 10-14 at the Chicago Regent Business Centers. The event will bring together job seekers and recruiting organizations.
If you're interested in attending the event as a job seeker or are a company interested in sponsoring or recruiting at the event, complete details are available on the event website.
If you're a fan of Disney-manufactured pop acts then you'll have a soft spot for this partnership between Chevrolet, Disney and the Jonas Brothers, Disney's male version of Miley Cyrus' Hannah Montana. Yes, that's Billy Ray Cyrus' daughter. Yesterday at Walt Disney Studios, the Jonas Brothers performed in front of 150 LA area students at a "Chevy Rocks the Future" concert. The effort aims to make Chevrolet's "green" cars cool in the eyes of the bubble gum set. Um, yum?
The New York City Department of Education has approved the first-ever advertising and media public high school: The High School for Innovation in Advertising and Media. For short it will be called I.AM High, which ... speaks for itself. (Are you guys fucking kidding?)
I.AM High School will be situated with two other small high schools on the Canarsie High School campus. For the next several months it will be recruiting students and staff, developing a curriculum, and building outreach.
The school's mission is to equip students for ad and media careers with a strong portfolio and "an impressive resume." (Printing I.AM High, 4.0 under "High school education" -- guaranteed whiplash effect.)
Read about the program here.
TBWA\CHIAT\DAY sent us a :15 ad for the Grammys and this thing called the Disruptunes. Watch it here.
The ad, scheduled to air during the event, is for Grammy-fan promotional material. Coffee table books, CDs, that sort of thing.
It also features music from The Generators, a band participating in TBWA's Disruptunes, an internal TBWA thing where artists can upload songs that in turn are used for ads. (The agency describes it thus: "[helping] agency talent express their creativity and bring brilliant music to the world.")