Deeply entrenched in the YPulse conference and absorbing the buzz in the air, I feel convicted with the first realization I made the moment I walked through the boughie-ass doors of Hotel Nikko: I'm not dressed properly.
In my G-Star jeans, Boss heels and button-down shirt, I'm wearing the clothes that sent a very specific message when I was in college: Look at me, assholes, I'm business-friendly.
The outfit sends a different message out of college. It says, I am a perpetually business-casual espresso-sucking young professional, and you have Google to thank for the proliferation of my kind.
Well and good for dealing head-to-head with other marketers. But when dealing with teens? Like the suited out-of-touchers, I feel like I should be carrying a clipboard while a tweenie-bopper politely relates every response he or she thinks I want to hear.
Anastasia Goodstein is conducting the welcome for the YPulse Mashup as I sit here. She's got this tone that reminds me a lot of the teens in the Bay Area I grew up with.
I should start by explaining the reason the Mashup exists. The idea behind this conference is to mash up all shades of people that share a common interest - a sincere love of teen-kind, according to Madame Goodstein.
These include marketers, youth pastors and other unlikely cocktail ingredients. Already I've met widget builders, a number of journalists (both digital and traditional), video game pushers, consultants, manga-lovers (that was a fun conversation), and even a woman whose company is a major lifestyle and team-building brand for cheerleaders.
Another interesting thing about the conference is that presenters aren't allowed to bring their own PowerPoint presentations, meaning we're saved from the polite shuffle to often seen at so many other conferences - rhetorical jibjab that thinly veils a boring, generally unhelpful product pitch.
We're behind on this a bit but New York's Night Agency has put together a 21st century version of a 1960's flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.
The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.
The uniquely strong, yet skittishly odd powers of the short, plaid, pleated skirt have been put to use by Coors Light Canada and Maxim for the Coors Light Maxim Golf Experience, an event which promises "the ultimate threesome." Now, before your minds race to that particularly nasty place, we're talking about golf threesomes here not that other fantasy that visits the male mind every, oh, two minutes.
Thanks a lot Coors Light. Now every time we approach the tee, we'll be wishing the three people standing alongside were actually Coors Light Maxim Golf Experience girl wearing the uniquely powerful short, plaid, pleated skirt. That or nasty imagery of our golf buddies in the get up. Neither of which will help our golf game very much.
Continuing our quest to open the advertising industry to a more diverse group of people, Adrants along with Business Development Institute and the organizers of Advertising Week 2007 will host Experienced Hire Diversity Recruiting Program during Advertising Week September 25-28, 2007. The event, unlike our two previous diversity in advertising events, will "focus solely on advancing the presence of mid to senior level diversity leaders in the communication industries by offering individual companies the opportunity to exclusively recruit top level experienced professionals through private one and half hour recruiting sessions."
Expedia UK with help from Cake Group celebrated the longest day of the year (in some parts of the world) by hosting Blue Sky Day painting events in Edinburgh, Cornwall, Brighton, Liverpool and London. In London, the event was in partnership with The National Gallery and London's Trafalgar Square and was set up with 200 easels for aspiring artists, with three pieces being selected for the organization's gallery. All of the work can be seen here.
Miraculously, there was actually quite a bit of blue sky in London today.
It's kind of weird how aspects of Second Life do, and don't, mirror real life. (Someday we expect it won't be PC to call that other life "real.")
In any case, for all of June, Altoids, with the assistance of The WDDG in coordination with Electric Sheep, will be running "Gay Pride Month @ L-Word Island" in everybody's favourite virtual world. Events include a carnival, a date auction, gay prom and two massive parades that sync with the LA, New York and SF ones on our side of reality.
Check out the parade photos, which include LA and SF (NY takes place on the 24th and 25th). The virtual version looks a lot like parades we've been to (check out the jeans so casually posed under the Altoids container!), except easier on the eyes.
Wondering who's behind all the avatars must be something akin to asking how much somebody weighs. The more things change, the more they stay the same.
The Commercial Closet Association has selected the winners for its third annual Images in Advertising Awards. IKEA nailed the gold for outstanding commercial with this peppy little spot; the rest of the winners can be seen here.
To note, the CCA gave out a ton of awards but didn't give any out for Ad Agency of the Year or Turnaround Mainstream Advertiser. This was due to a lack of worthy candidates. Youch. Better luck next year, guys.
For the Seattle International Film Festival (SIFF), which runs till June 17, SIFF and WONGDOODY join forces to launch Find True Film, a marketing effort that pairs users up with ideal genres.
See the campaign ads. They are kind of cute but also very MTV, which takes the edge off. We do dig the retro feel, though.
* Coquettish Medusa
* Chivalrous Grim
* Ramen (because nothing says "I love you" like false premises and consequent ingestion)
Find True Film suggested Adrants take a laxative and sit for an action flick, so now it's time for Fight Club and Ex-Lax. We'll tell you whether it's a winner.
We thought this campaign, developed by JWT, Dubai for Pause & Play International Film Festival, was neat.
The theme, "Tired of watching the same Hollywood cliches," corresponds to the tagline, "Not the usual fare." We were pretty surprised by the number of cliches the copywriters were able to find; then again, they forgot a big favourite: the improbable pair always gets together.
Each poster relies entirely on text to draw interest to the film event. Not an easy thing to do. Whatever happened to good typography? Oh right, CGM. Okay, no, Cappiello definitely hammered in the first nail. But by no means was CGM far behind, give or take a few decades.