Ford Launches Action Sports Camp

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Ford has launched Octane Academy, a consumer-focused program aimed at a younger, the brand says "more diverse generation of action sports and race enthusiasts."

The Octane Academy will connect fans with their favorite Ford action sports driver from
Ken Block to Brian Deegan to Tanner Foust to Vaughn Gittin Jr. for the opportunity to
get behind the wheel and race a car.

Of the program, Ford Group VP said,"Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports. With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience."

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by Steve Hall    Jul-15-11    
Topic: Brands, Events, Social



T-Mobile Takes Angry Birds Offline, Expands Its Size By 1000

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T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.

A few curious stragglers were drawn to a booth, where they found a smartphone with Angry Birds loaded. They'd casually draw the slingshot back (the birth of an addiction) -- and find to their surprise that the result was replicated in real life. It goes without saying that a crowd formed fast.

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by Angela Natividad    Jun-10-11    
Topic: Best, Brands, Campaigns, Events, Games, Guerilla, Mobile/Wireless



You Mean Flashmobs Still Happen...?

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I know. You're thinking, "Why haven't all the perpetrators of this kicked-to-death gimmick been banned to an island yet...?" The easy answer is, brands still pay for them.

We give you Dodge's Rock N' Roll Marathon Flashmob. The brand was a title sponsor for the event this year.

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by Angela Natividad    Jun- 9-11    
Topic: Brands, Events, Guerilla



Hit MoMA for Your Fix of 20 Years in Advertising

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Ooh! This looks like it'll be fun. On Monday, the Association of Independent Commercial Producers (AICP) premiered The Art & Technique of the American Commercial show at MoMA New York.

The show explores the last 20 years of American advertising, a nostalgia-heavy treat fit to dilate the pupils of any ad geek, but it'll also be very "present"-oriented -- that is, you'll be seeing how the work has evolved to produce the aesthetics used in great advertising (think Apple) today.

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by Angela Natividad    Jun- 8-11    
Topic: Events, Industry Events, Trends and Culture



National Cleavage Day Unleashed Advertising-Style

Depending upon the source, today is National Cleavage Day. Or maybe it was March 26. It really doesn't matter. Thanks to Wonderbra, we now have this annual celebration of the female breast. So in celebration of such in important event, let's take a look back at some of the bra busting ads we've covered here on Adrants over the years.

Most recently, the Chinese, increasingly fixated on big boobs, came out with an ad for what can only be described as boob clamp lingerie. A woman adorns herself with the slinky satin and then pulls a few string and BAM, her boobs are suddenly twice as big.

Right in line with Asia's general fixation with boobs, comes this extremely weird commercial for ice cream in which a deliciously endowed Asian girl whose breasts are far too big for her tiny bikini top frolics with a pair of ice cream cones.

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Jacques Magazine hooked up with Jonathan Leder and the stunningly endowed Lauren Young for a couple of videos to hype the magazine. In the first, Young plays Squash. Or tries to as her bulbous breasts bounce inside the confines of her cute, pink outfit. In the second, Young dons some very tight blue pants and a bra that's two sizes to small for her globes of glory. She then illustrates just how exciting bowling can be. That or how impossible it is for her to keep herself from caressing her curves until, well, until she reaches the inevitable completion.

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Let's be clear about something here. It's not just men who "leverage" boobs for their own personal gain. Miss Fit, a UK-based lingerie specializing in clothing, lingerie and swimwear for women lucky (or unlucky depending upon viewpoint) enough to possess DD cup or larger breasts, signed a deal with the very curvaceous X Factor star Maria lawson.

Lawson is a perfect fit for Miss Fit. More than twice the size of a DD, Lawson straps herself into a 36JJ bra when she gets dressed in the morning. Miss Fit is owned by a woman.

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by Steve Hall    Mar-31-11    
Topic: Events, Opinion, Racy



Denny's Celebrates Bacon With Baconfest Sweepstakes

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Denny's and Gotham teamed to launch a Facebook promotion in honor of Bacon. The restaurant chain recently launched a new "Baconalia" menu, and to hype it, the brand has decided to invite fans to participate in a Facebook sweepstakes to win tickets to Chicago's BaconFest 2011. Yes, there is actually a festivcal that celebrates bacon. Who knew.

Fans can also win $100 Denny's gift cards, and other prizes. To enter, fans visit the Denny's Facebook page, click on the BaconFest Sweepstakes tab, and enter their info.

by Steve Hall    Mar-30-11    
Topic: Events, Promotions, Social



You Will Like This Film Festival or Your Hand Will be Cut Off

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So DraftFCB in Lisbon came up with an interesting way to leverage awareness of social media to promote the sponsorship of a film festival. To call attention to Jornal de Noticias' sponsorship of the 31st FantaPorto Oporto International Film Festival, the agency did a little modification to the Facebook Like icon bringing it more in line with the subject matter of the film festival.

Like it or die. Or something like that.

by Steve Hall    Feb-21-11    
Topic: Events, Strange



Lane Bryant to Celebrate Plus Size Models With Las Vegas Fashion Show

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If your commercial is deemed too hot to TV, what's a reputable fashion brand to do? Head to Las Vegas and host your own catwalk, of course. And that's just what Lane Bryant is doing. Early last year, the brand ran a commercial with a plus sized model whose boobs were apparently deemed too big for TV by Fox and ABC.

The ad featured 5'4" 22-year-old Ashley Graham who is a 38D...apparently far too enormous for the networks to handle. They need to get out more. 38D is really not that big if you just look around a bit. But we digress.

On February 20 at Planet Hollywood, Lane Bryant will stage its first fashion show in almost a decade. And, yes, Graham will be there along with other lane Bryant models Lizzie Miller and Sydni Sales.

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by Steve Hall    Feb-17-11    
Topic: Brands, Events, Racy



Taylor Momsen is Hot. But Not With All That Eyeshadow

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Yesterday Macy's Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy's in New York for the launch of Lourde's Material Girl clothing line. Macy's Girl Momsen, looking like some sort of character out of a vampire flick, had so much eye shadow on it...um...overshadowed the fact she really is a very pretty woman. OK, girl. She's 17.

Of her fashion line, Lourdes told The Huffington Post, "I've always been really interested in fashion. My outfits when I was little and started dressing myself were awful. But I think the '80s are really back right now. I think it's really changing, a whole new scene is coming in. The geek chic is totally where we're going."

Just leave the over done black eyeshadow in the cosmetic case, Taylor.

by Steve Hall    Sep-23-10    
Topic: Brands, Celebrity, Events



18 Free Tips For Great Social Media Ads

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1. Use the right celebrity photo in context.
2. Using the word "free' always grabs people's attention.
3. Animating banners increases response rates by up to 25% on average. (Who knew?)
4. Using terms such as "Click Here", "Visit Now" and "Enter Here" increases click-rate by 15%
5. People love lists and statistics, 56% of which are made up.
6. Images grab attention more than words.
7. Smiling faces of hot girls work. (No, seriously)

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by Steve Hall    Aug-23-10    
Topic: Events







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