Back in our heady days of diapers, drool and a band known as Jefferson Airplane, Windows Vista was but an inactive brain cell in a small boy named Bill Gates. Today, Windows Vista is all the rage and Jefferson Airplane is now known (has been for a long time) as Jefferson Starship. We have to wonder if back in the good old days of Jefferson Airplane, anyone in the band could have conceived of being an integral component of one of the biggest marketing campaigns of all time. With all those drugs, we highly doubt it but today, what's not to like about a classic (the time, not the style) rock band headlining a concert tour to promote software. A lot but that's beside the point.
The agency with our favorite name, Wexley School for Girls, developed a free lunch concert series featuring Jefferson Airplane, a cosmonaut street team, wild postings, a teaser video and a website filled with galactic goodies all to promote Windows Vista and its partnership with T-Mobile. It's kind of fun. Check it out.
The Adave miracle phone promises to do everything the iPhone failed to: it will read for us, deal with clients for us and get all our media work done. We clicked "Buy it now" faster than we should have and were instantly forced into the raw white light of confusing, bewildering conference information.
Awww. We'd declare shenanigans, but the Guilt is too overwhelming.
This year's Future Marketing Summit: NY takes place on March 5 at the Broad Street Ballroom. Speakers include SVP Esther Lee of Coca-Cola, creative director Luanne Calvert of Google, Colin Drummond of CP+B, and a passel of other super awesome bigwigs that could only look like rock stars to us.
The running theme is "Integration" and session one is called "Reality Check." Oh, that's blistering. Does this mean no magic phone?
Apparently not. Slacker. Register here.
While Joe Jaffe is all excited about having been present yesterday during Coke's Experiment #214 at which the famed EepyBird did their Diet Coke/Mentos thing, we're gleefully snickering at the mammoth company's 180 on the whole thing from its "craziness with Mentos doesn't fit our brand personality" stance to its eight-months-too-late embrace of the stunt. We'd be as excited as Joe too if we were there witnessing the event but we can't forget that Coke is doing this because their ass was taunted and dragged into it. I'd be curious if the word Mentos was even allowed to be mentioned at the event. Joe makes no mention of it in his review of the event.
Mentos Loves Diet Coke. Coke Could Care Less
Mentos to Launch Geyser Video Contest
Coke Copies Mentos, Launches Own Video Contest
Coke Wakes Up, Smells Social Media
- If you're in Vegas February 16 during he NBA All Star Weekend and want to hang with the likes of Lebron James, Baron Davis, Kenny Smith from TNT's Inside NBA and more and race against them in VW's 5 on 5 Drive Challenge, this event is for you.
- Because Valentine's day is all about sweets, Krispy Kreme is selling heart shaped donuts until Feb. 14. For each dozen purchased, people get 12 cards with a free donut coupon to give to friends. The chain is also sending box loads to celebrities during Fashion Week and to Clay Aiken for his appearance on Jimmy Kimmel next week.
- Agencies are dropping like flies from the $300 million Census pitch. McCann Erickson, Martin Agency, Mullen DDB, Leo Burnett, Ogilvy & Mather and Grey have decided not to pursue the account.
- Wall Street Journal Senior VP of Advertising Sales Judy Barry is leaving her position at the paper.
- Who knew? MySpace is making money for News Corp. And, it's the company's top money maker. eMarketer says MySpace is on track to make $525 million for Foc Interactive this year.
Today in New York City, street teams are handing out posters of Czech model Petra Zemcova and informing passersby they can meet her at Fortunoff jeweler's 5th and 54th store where she will be autographing prints of the poster between noon and 2PM. The event is part of a new Irwin Slater-created campaign which will include inserts in The New York Times, ROP ads in area newspapers, POP, direct mail and online banners.
This is the first work the agency has done for Fortunoff and the jeweler's first celebrity campaign since they first used Lauren Bacall beginning in 1980. The campaign is tagged "Give Passionately. Love Brilliantly." See two other versions of the ad here and here.
For pseudo-scientists still toting the efficacy of subliminal advertising, we bring you Hypno Marketing, an Australia-born method for turning even the most cynical of purchasers into brand evangelists for life. All they need is a few hours with said consumer.
"Hypno-marketing is not dangerous nor is it evil," says general manager Gavin Hawke. "Hypnosis and marketing use similar techniques to motivate people into a particular behavioural pattern. We cannot remove the free will from people but through our re-programming we believe we can control the individuals' decision making process."
Well, if hypnosis can get people to stop smoking, why wouldn't it work for marketing? And we're sure consumer-wannabes will be breaking the doors down at marketing evangelist hypnosis seminars. Who wouldn't want to be further cannibalized by every ad they see?
Maxim brings VIP-exclusive event Hotel de Maxim to the South of France to celebrate the Super Bowl in style. A nod to the jet-setting days of St. Tropez in the '60's, Hotel de Maxim shoots to bring party-goers a fete that will make P. Diddy's parties look like visits to The Jungle. With a mix of martinis, slots and caviar, Grandmaster Flash on the tables and live Sirius broadcasting, all it's missing is a vice orgy replica on Second Life.
Marketing cameos will include Cadillac, which will be sporting its White Diamond Escalade; Absolut, bringing its Flavor Fountains and martini station; Coors and the Bullet Girls; and Samsung, who'll be setting up an LCD TV Video Wall Garden.
Hotel de Maxim PR guys asked us to picture Bridget Bardot walking barefoot across the beach as Mick Jagger pours Champagne, but after detailing the scene we're thinking more along the line of Penelope stumbling around with a bowl full of cocaine in Blow right before the cops bust in. Decadence is decadence. Not a huge difference, yeah?
Running on the momentum of his :30 Super Bowl Showstopper Guarantee, Bill at Make the Logo Bigger asks the question we all wonder as we write out the checks, but don't want to ask for fear of looking uncool:
With the hype around the Super Bowl, are the (very expensive) ads worth it to marketers? Find out at the Reuters panel on Wednesday the 24th at 11 AM, The Reuters Building, 3 Times Square.
We once worked in an agency where one of the B2B clients was in the dermatology space and each month a magazine called Cutis would appear in the mail room. When the magazine arrived, several of us took great pleasure in horrifying the squeamish at the agency by placing copies of the magazine on their desks. The cover of the magazine always featured some disgustingly sick skin affliction, pussing orfice or freakishly huge zit-like thing no one would ever want to see on their own body. What? You thought ad agencies were intellectual institutions staffed by scholarly folk who would never stoop to such antics?
We'd never be able to turn down anything involving Nick Cannon, and 5W clearly hopes you feel the same way because they've just crowned the young Wild'n Out star with dinner host status for Sundance Escape '07. Other celebs you'd die before missing, we're sure, include poker prodigy Doyle Brunson, who'll also be signing autographs for a book he wrote.
5W PR CEO Ronn Torossian gushes, "We are thrilled to have a presence this year, and to have our clients Evian, Anheuser-Busch and Doyle Brunson, joining." Yeah, presence for these sorts of things is always a plus. The fun goes down in Park City, UT from January 18th- 22nd.
If for some incomprehensible reason you can't make it in the flesh, mouth Nick Cannon's raps in your living room while watching the whole thing live on Stickam. We wouldn't miss it even if we had terminal cancer, so be there or risk making the mistake of your life.