While Joe Jaffe is all excited about having been present yesterday during Coke's Experiment #214 at which the famed EepyBird did their Diet Coke/Mentos thing, we're gleefully snickering at the mammoth company's 180 on the whole thing from its "craziness with Mentos doesn't fit our brand personality" stance to its eight-months-too-late embrace of the stunt. We'd be as excited as Joe too if we were there witnessing the event but we can't forget that Coke is doing this because their ass was taunted and dragged into it. I'd be curious if the word Mentos was even allowed to be mentioned at the event. Joe makes no mention of it in his review of the event.
Mentos Loves Diet Coke. Coke Could Care Less
Mentos to Launch Geyser Video Contest
Coke Copies Mentos, Launches Own Video Contest
Coke Wakes Up, Smells Social Media
- If you're in Vegas February 16 during he NBA All Star Weekend and want to hang with the likes of Lebron James, Baron Davis, Kenny Smith from TNT's Inside NBA and more and race against them in VW's 5 on 5 Drive Challenge, this event is for you.
- Because Valentine's day is all about sweets, Krispy Kreme is selling heart shaped donuts until Feb. 14. For each dozen purchased, people get 12 cards with a free donut coupon to give to friends. The chain is also sending box loads to celebrities during Fashion Week and to Clay Aiken for his appearance on Jimmy Kimmel next week.
- Agencies are dropping like flies from the $300 million Census pitch. McCann Erickson, Martin Agency, Mullen DDB, Leo Burnett, Ogilvy & Mather and Grey have decided not to pursue the account.
- Wall Street Journal Senior VP of Advertising Sales Judy Barry is leaving her position at the paper.
- Who knew? MySpace is making money for News Corp. And, it's the company's top money maker. eMarketer says MySpace is on track to make $525 million for Foc Interactive this year.
Today in New York City, street teams are handing out posters of Czech model Petra Zemcova and informing passersby they can meet her at Fortunoff jeweler's 5th and 54th store where she will be autographing prints of the poster between noon and 2PM. The event is part of a new Irwin Slater-created campaign which will include inserts in The New York Times, ROP ads in area newspapers, POP, direct mail and online banners.
This is the first work the agency has done for Fortunoff and the jeweler's first celebrity campaign since they first used Lauren Bacall beginning in 1980. The campaign is tagged "Give Passionately. Love Brilliantly." See two other versions of the ad here and here.
For pseudo-scientists still toting the efficacy of subliminal advertising, we bring you Hypno Marketing, an Australia-born method for turning even the most cynical of purchasers into brand evangelists for life. All they need is a few hours with said consumer.
"Hypno-marketing is not dangerous nor is it evil," says general manager Gavin Hawke. "Hypnosis and marketing use similar techniques to motivate people into a particular behavioural pattern. We cannot remove the free will from people but through our re-programming we believe we can control the individuals' decision making process."
Well, if hypnosis can get people to stop smoking, why wouldn't it work for marketing? And we're sure consumer-wannabes will be breaking the doors down at marketing evangelist hypnosis seminars. Who wouldn't want to be further cannibalized by every ad they see?
Maxim brings VIP-exclusive event Hotel de Maxim to the South of France to celebrate the Super Bowl in style. A nod to the jet-setting days of St. Tropez in the '60's, Hotel de Maxim shoots to bring party-goers a fete that will make P. Diddy's parties look like visits to The Jungle. With a mix of martinis, slots and caviar, Grandmaster Flash on the tables and live Sirius broadcasting, all it's missing is a vice orgy replica on Second Life.
Marketing cameos will include Cadillac, which will be sporting its White Diamond Escalade; Absolut, bringing its Flavor Fountains and martini station; Coors and the Bullet Girls; and Samsung, who'll be setting up an LCD TV Video Wall Garden.
Hotel de Maxim PR guys asked us to picture Bridget Bardot walking barefoot across the beach as Mick Jagger pours Champagne, but after detailing the scene we're thinking more along the line of Penelope stumbling around with a bowl full of cocaine in Blow right before the cops bust in. Decadence is decadence. Not a huge difference, yeah?
Running on the momentum of his :30 Super Bowl Showstopper Guarantee, Bill at Make the Logo Bigger asks the question we all wonder as we write out the checks, but don't want to ask for fear of looking uncool:
With the hype around the Super Bowl, are the (very expensive) ads worth it to marketers? Find out at the Reuters panel on Wednesday the 24th at 11 AM, The Reuters Building, 3 Times Square.
We once worked in an agency where one of the B2B clients was in the dermatology space and each month a magazine called Cutis would appear in the mail room. When the magazine arrived, several of us took great pleasure in horrifying the squeamish at the agency by placing copies of the magazine on their desks. The cover of the magazine always featured some disgustingly sick skin affliction, pussing orfice or freakishly huge zit-like thing no one would ever want to see on their own body. What? You thought ad agencies were intellectual institutions staffed by scholarly folk who would never stoop to such antics?
We'd never be able to turn down anything involving Nick Cannon, and 5W clearly hopes you feel the same way because they've just crowned the young Wild'n Out star with dinner host status for Sundance Escape '07. Other celebs you'd die before missing, we're sure, include poker prodigy Doyle Brunson, who'll also be signing autographs for a book he wrote.
5W PR CEO Ronn Torossian gushes, "We are thrilled to have a presence this year, and to have our clients Evian, Anheuser-Busch and Doyle Brunson, joining." Yeah, presence for these sorts of things is always a plus. The fun goes down in Park City, UT from January 18th- 22nd.
If for some incomprehensible reason you can't make it in the flesh, mouth Nick Cannon's raps in your living room while watching the whole thing live on Stickam. We wouldn't miss it even if we had terminal cancer, so be there or risk making the mistake of your life.
Apparently Greenpeace attended Macworld for no better reason than to throw a wrench in Apple's game, projecting green backgrounds across large company logos as well as shots of Asian scrap yards.
Better still, they have a video of Steve Jobs crooning the sweet nothings they really want to hear in '07. There's even a website dedicated to getting Apple greener.
Hm. Greenpeace is a lot like that scary ex who insists you were wrong but keeps lurking around long after you've moved on in order to spread the word. We feel greener just thinking about it.
Owning an iPhone is the equivalent of an out-of-body experience which is the only way to justify the 7% leap in Apple share post-unveiling and the $499-$599 price tag that out-hurrahs both iPod and BlackBerry.
ZDNet talks pros and cons, foreseeing death and suffering for many companies left vulnerable in the storm of common interest. With Apple's cultlike status they could have released this to the exact same jizz-in-the-pants fanfare.
There's a vibe in the air like people are down to give Apple their credit cards for safe-keeping until June, when the first iPhones will slide off conveyor belts and into warm laps. That is, if WOM is anything to go by as the topic's received a whoppin' 1,684 mentions on Google news alone per Adfreak's last count. Obviously iPhone is already more popular than the Beatles, a sweet irony because it's really only a platform for the Beatles and because Apple recently exercised total ownage over the Beatles.
Apple also changed its official title from Apple Computers to Apple Inc, better suited to accommodate its menagerie of soon-to-be-successful non-computer products, including iPhone and the iTV which will marry the 'net to the tube. That's definitely a pairing we've seen attempted before but with Apple's blessing (and the fact that the original WebTV is now owned by MSN, adding the critical pwnage component) we're sure it will fly this time around.