Dancing Stars Tour, Political Ads Collected, Carbon Emissions Examined

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- Slim-Fast has hooked up with ABC's Dancing with the Stars for a promotion that will bring the show's stars and dancers from seasons 1-3 to 38 cities for a tour which will allow people to see the show in action and meet the stars.

- Advertising Age's Ken Wheaton has collected all the political ads floating around the web and put them in one place or easy viewing and dissection.

- Ralston360's Laura Wegner, in a podcast, interviews former Linden Labs (Second Life) Chief Evangelist and current Millions of Us Founder Reuben Steiger.

- The emission of carbon as it relates the production of paper used for newspapers, magazines and all the other forms of collateral is now becoming a hot topic and publishers such as Time Inc., Hearst and others are examining the effect the production of their products have on the environment as well as means to reduce carbon dioxide emissions.

- Bishop's Finger gives women pleasure. Some not amused.

- Once things are in full swing with Draft/FCB and Wal-Mart, the already on-the-outs smiley face logo is likely to be retired for good.

- Paris Hilton's Carl's Jr. Bentley lather fest imagery is now being used to sell...dry cleaning services.

by Steve Hall    Oct-29-06    
Topic: Commercials, Events, Magazine, Newspaper, Podcast, Promotions, Social



Awkward PR Photos Part of Versus NHL Promotion

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It has to be a bitch to pose for all those awkward photos your PR department demands from you but that's just how it goes when you're trying (begging?) to build interest in the kick off of the NHL hockey season. So here we have Versus (formerly OLN) President, Gavin Harvey and SVP of Programming Marc Fein outside Icecalibur in New York graciously obliging the PR folk at an event that offered autographed hockey sticks and various prizes such as $10,000 in cash, tickets to the Stanley Cup or tickets to the All Star Game to anyone who could pull a stick out of the ice block.

by Steve Hall    Oct-13-06    
Topic: Cable, Events



Banner, Silverstein Call Attention to Canada's 'Stupid' Anti-Smoking Campaign

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Glossy's Shannon Stephaniuk tells us, "A big banner was unveiled yesterday on MTV Headquarters Toronto. The 50 foot banner was part of The Ministry of Health's Stupid.ca campaign to prevent teens from smoking. Canadian band Silverstein joined in and did a performance on MTV Live. Youthography, Toronto conceived and executed all logistics...and MTV's & Silverstein's involvement."

by Steve Hall    Aug-31-06    
Topic: Events, Outdoor



Boobs On Bikes Promotional Parade Stirs Controversy in Auckland

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Adrants reader Amy is surprised we didn't cover the news regarding last week's apparently controversial Boobs on Bikes Parade which promoted the weekend's Erotica expo in Auckland, New Zealand. Avid Adrants readers know we never stoop to the depths of racy fair such is this simply to garner increased readership but when a reader wonders why we haven't covered the news, a little bell goes off in our head helping us to realize we really do need to serve our reader's need.

That said, we are duty bound to comply so we'll inform you 20 porn stars rode topless down Queens Street on motorbikes to the glee and shock on onlookers which ranged from pre-pubescent small boys to the elderly on the verge of a coronary. Calling the event "morally repugnant," Auckland City Councilors tried to get the event canceled but could not succeed. Event organizer Steve Crow, taking the don't like don't look stance, said, "If it was a religious parade I'm not religious and I would choose to stay out of Queen Street for the day. They've got the choice." Crow also said the City Councilors' efforts are pointless adding, "The only way they could legally stop it would be to change the constitution of New Zealand and remove women's rights to bare their breasts in public." Hmm. Do we have that right here in the States?

by Steve Hall    Aug-27-06    
Topic: Events



FILA Hosts Second T-Shirt Art Extravaganza

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In an ideal marriage or art and commerce, FILA and the New York Collective of the Arts Project are holding their second FILA + NYCOLLECTIVE PROJECT - the Artists Play Two T-Shirt Series this Thursday, August 24 at the company's flagship store in mid-town Manhattan. The project provides a means for artists to showcase their creative work. The event will unveil the Fall 2006 t-shirt line, designed by various artists, as well as an auction for tennis-inspired art to benefit the New York Collective of the Arts.

by Steve Hall    Aug-23-06    
Topic: Events, Good, Point of Purchase, Specialty



MTV Goes All Bloggy, Gawker Stalker For VMAs

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At this moment MTV's Video Music Awards show is nine days, two hours, 45 minutes and 28 seconds away. We know that from the countdown clock atop a newly launched site/blog/map/video extravaganza which is loaded with all sorts of goodies. There's videos of the artists, an interactive map that lets visitors "spy" on artists' hang outs with an interactive map, an app called a "Vidget" (likely a customizes RSS reader) which delivers new content to the desktop, a list of pre-VMA events in the city, promotional discounts to area restaurants, a daily sweepstakes and subscription giveaways to Urge. It aims to put the entire city

by Steve Hall    Aug-22-06    
Topic: Celebrity, Events, Good, Video, Weblogs



Lingerie-Clad Bodog Booth Babes Offer Pillow Fight to Attendees

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At a recent World Series of Poker Gambling Lifestyle Expo (whatever that is) in Las Vegas, poker site, Bodog, at their booth, had a collection of lingerie-clad models giving pillow fights to anyone who wanted to hop on the bed with them. They also video taped it for the person. No doubt, there booth had some serious foot traffic. Check out all the video here.

by Steve Hall    Aug- 9-06    
Topic: Events, Good, Video



Promotion Begets Unholy Alliance With lamb of God

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For all the head bangers out there, hard rock magazine Revolver is running a promotion alongside the Unholy Alliance Tour which is headlined by Slayer and includes Lamb of God, Children of Bodom, Mastodon and Thine Eyes Bleed. Not exactly the sort of music the local church would be interested in but, then again, there's only so much organ music one can take. The magazine has created a Guide to the tour and anyone spotted at the concerts with the Guide and wearing a Lamb of God T-shirt will get the chance to go backstage, meet the band and listen to the band's new album, Sacrament.

by Steve Hall    Aug- 1-06    
Topic: Events, Magazine, Promotions



Nicktoons Gets Retro With Flip Book Animations

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Going a bit retro, Nicktoons Network is giving kids everywhere a chance to learn about animation through the distribution of flip books that play back full-motion clips from two of the net's new original animated shows.

The flip books will be distributed free to kids all summer during Nicktoon Network's first cross-country mobile tour, held at Comic-Con International and during the Nicktoons Network Animation Festival at Nicktoons Studios. The flip books are a product of Flippies, an Adrants advertiser and a company that's doing some interesting things with an old-school medium.

by Steve Hall    Jul-28-06    
Topic: Cable, Events, Guerilla



Reebok Spokesperson Double Dips With PUMA

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Recently, rapper Lupe Fiasco signed a marketing deal with Reebok to appear in several ad campaigns but just last week he appeared at a PUMA-sponsored event to hype the release of the company's Karmaloop sneaker. Needless to say, Reebok's a bit pissed and isn't so happy it paid Fiasco millions only to have him help promote a competitor's brand. Apparently, there's an emergency meet between the two sides this week to iron out the whole mess.

by Steve Hall    Jul-26-06    
Topic: Bad, Events, Sponsorship










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