MTV Goes All Bloggy, Gawker Stalker For VMAs

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At this moment MTV's Video Music Awards show is nine days, two hours, 45 minutes and 28 seconds away. We know that from the countdown clock atop a newly launched site/blog/map/video extravaganza which is loaded with all sorts of goodies. There's videos of the artists, an interactive map that lets visitors "spy" on artists' hang outs with an interactive map, an app called a "Vidget" (likely a customizes RSS reader) which delivers new content to the desktop, a list of pre-VMA events in the city, promotional discounts to area restaurants, a daily sweepstakes and subscription giveaways to Urge. It aims to put the entire city

by Steve Hall    Aug-22-06    
Topic: Celebrity, Events, Good, Video, Weblogs



Lingerie-Clad Bodog Booth Babes Offer Pillow Fight to Attendees

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At a recent World Series of Poker Gambling Lifestyle Expo (whatever that is) in Las Vegas, poker site, Bodog, at their booth, had a collection of lingerie-clad models giving pillow fights to anyone who wanted to hop on the bed with them. They also video taped it for the person. No doubt, there booth had some serious foot traffic. Check out all the video here.

by Steve Hall    Aug- 9-06    
Topic: Events, Good, Video



Promotion Begets Unholy Alliance With lamb of God

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For all the head bangers out there, hard rock magazine Revolver is running a promotion alongside the Unholy Alliance Tour which is headlined by Slayer and includes Lamb of God, Children of Bodom, Mastodon and Thine Eyes Bleed. Not exactly the sort of music the local church would be interested in but, then again, there's only so much organ music one can take. The magazine has created a Guide to the tour and anyone spotted at the concerts with the Guide and wearing a Lamb of God T-shirt will get the chance to go backstage, meet the band and listen to the band's new album, Sacrament.

by Steve Hall    Aug- 1-06    
Topic: Events, Magazine, Promotions



Nicktoons Gets Retro With Flip Book Animations

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Going a bit retro, Nicktoons Network is giving kids everywhere a chance to learn about animation through the distribution of flip books that play back full-motion clips from two of the net's new original animated shows.

The flip books will be distributed free to kids all summer during Nicktoon Network's first cross-country mobile tour, held at Comic-Con International and during the Nicktoons Network Animation Festival at Nicktoons Studios. The flip books are a product of Flippies, an Adrants advertiser and a company that's doing some interesting things with an old-school medium.

by Steve Hall    Jul-28-06    
Topic: Cable, Events, Guerilla



Reebok Spokesperson Double Dips With PUMA

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Recently, rapper Lupe Fiasco signed a marketing deal with Reebok to appear in several ad campaigns but just last week he appeared at a PUMA-sponsored event to hype the release of the company's Karmaloop sneaker. Needless to say, Reebok's a bit pissed and isn't so happy it paid Fiasco millions only to have him help promote a competitor's brand. Apparently, there's an emergency meet between the two sides this week to iron out the whole mess.

by Steve Hall    Jul-26-06    
Topic: Bad, Events, Sponsorship



Truth Campaign Fuses with Fuse For Warped Tour Documentary

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Television music network fuse has joined with the truth anti-smoking campaign, , for a documentary, called Warped: Inside & Out, which will look at the alternative music and extreme sports event, Vans Warped Tour 2006. The documentary will cover the three month-long music tour and will feature truth brand presence by incorporating the orange truth truck and its crew. The series also includes the tour¹s creator Kevin Lyman and his staff, roadies, guitar techs, tour bus drivers, members and managers of the 100+ bands that will be on the tour.

The documentary will include a supporting campaign with content accessible on fuseMobile, fuse On Demand and online at fuse.tv. which will have a micro-site designed to give tour-goers and non-attendees the details on Warped. The site will have a bunch of clips from Warped, along with photo galleries and blogs that will cover the tour.

by Steve Hall    Jul-26-06    
Topic: Cable, Events, Mobile/Wireless, Online, Sponsorship



Kelly Monaco, Brooke Burke Rally For Gillette's NoScruf

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Dancing With the Stars' Kelly Monaco and former Burger King queen Brooke Burke are bringing Gillette's NoScruf campaign (previously) to New York's Herald Square today around noon with a rally to carry the movement's message: we aren't going to shave until you do. Boston's Digitas created the faux, Geocities looking site to launch the cause that encourages men to shave - with Gillette razors, of course - by threatening men with women who don't shave. At the event, there will, apparently, be an army of unshaven women freaking out the men of New York. It's the double standard kind of thing. Public relations firm Porter Novelli organized the event. If anyone attends, please send us pictures.

by Steve Hall    Jul-11-06    
Topic: Celebrity, Events, Good



Volkswagen to Host ZSG Block Party in Miami

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Organized by as*itive, Volkswagen is sponsoring a block party in Miami to benefit Alonzo Mourning Charities. The event, called the ZSG Block Party, is being held in conjunction with the 10th Annual Tyson Foods Zo's Summer Groove at the American Airlines Arena from 1PM to 6PM July 16. VW is the Official Vehicle of the event and will provide cars and drivers to transport invited guests, celebrities and athletes, along with the event host Alonzo Mourning.

Volkswagen's theme will be carnival meets Mardi Gras featuring stilt walkers, steel drummers, jugglers, a magician, tattoo and caricature artists, cotton candy, snow cones and a dunk tank. Miami DJ¹s and radio personalities from WEDR-FM will also be onsite throughout the day. In addition to trivia contests and raffles for seat upgrades at the game, there will be an autograph session with Alonzo in the VW tent.

Radio advertising, prize giveaways,promotional street teams and Rabbit, GTI, Jetta, Passat and Toureg test drives will lead up to the event.

by Steve Hall    Jul- 7-06    
Topic: Events



World Cup Takes on Super Bowl Qualities With Wet T-Shirt Contest

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And just when we thought the World Cup was a fine, upstanding, respectable event unlike the gratuitous, sex-laced, GoDaddy-powered Super Bowl we get Wet T-Shirt World Cup.

by Steve Hall    Jun-28-06    
Topic: Bad, Events, Online



Professional Bull Riders Is Not PBR

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If we were writing a press release for our client Amp'd Mobile and we were talking about how the company was the official sponsor of the Professional Bull Riders and the client would be simalcasting events to Amp'd Mobile customers, we probobly wouldn't refer to the Professional Bull Riders Association as PBR unless the sponsorship also involved the actual PBR - Pabst Blue Ribbon beer. Even if the client insisted. Just a thought.

by Steve Hall    Jun-27-06    
Topic: Bad, Events, Games, Mobile/Wireless, Online








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