Now that Britney has no real use for Kevin Federline, Virgin's Richard Branson has, apparently, taken pity and recruited Federline for a Virgin Mobile Penny Texting promotion which seeks to leverage legislation that will, apparently, eliminate the penny. Branson, Federline and American Common Cents Director Mathew Eggers will be the first to sign a "Save the Penny" petition in New York's Times Square Wednesday June 21 at 1:30 PM.
Virgin Mobile's Penny Texting plan offers 1,000 text messages for $9.99 per month, hence the need for pennies. Nothing like leveraging disparagement, U.S. legal idiosyncrasies and the lowly penny for a marketing promotion but we'd expect nothing less from Virgin.
What do two people working in the marketing and advertising business do when they marry each other? They rent a baseball stadium, negotiate sponsorship deals with 1-800 Flowers, Spirits, Harlem's Grandma's Secrets, Wedding Plaza and Red Carpet, print 8,000 sponsor-branded wedding programs and hold a press conference to promote the whole thing. That's exactly what Long Island radio station sales manager Caroline Fischer and consultant Dave Karpen did for their upcoming wedding at the Brooklyn Cyclones stadium in front of 8,000 people. Now that's how to pay for a wedding!
As part of promoting the Austin City Limits Music Festival, Project D.U., an AT&T blogger-powered portal and branded RSS reader, is hosting a blogging contest that awards the winner a free press pass and pass for a guest to the three day event. Held in an area where WiFi is not available, AT&T will provide service, finally lending, perhaps, some truth to those Blogging Delivered outdoor boards that ran a while ago. Any music blogger that isn't already part of the Project D.U. network of bloggers can submit writing samples to be considered here.
On May 23rd, Blender magazine, along with with DKNY Jeans, will celebrate its fifth anniversary issue with a Birthday Blowout party at Studio 450 in Manhattan. The party, also sponsored by Ford Mustang, Virgin Mobile and Patrón Tequila, will feature live performances from rapper Ghostface Killah, London's indie-rock artist Art Brut and a DJ set from New York's, The MisShapes.
Today, a reader wondered if our audience was a 100 percent match with Maxim's audience based on our recent spate of sex-laced articles. While that's not exactly the case as our recent readership profile indicates, we just report it as we see it. If advertisers use sexual imagery in their advertising, then we are duty bound to report it on the pages of Adrants. Anything otherwise would be a disservice to our readers and we wouldn't dare do that to you.
Speaking of Maxim, the magazine is celebrating its Hot 100 issue with a Hot 100 event in New York City this week. Moving Pictures DPI, the TV/DVD/film division of Dennis Publishing has joined forces with Pontiac to create a branded event surrounding the seventh annual Maxim Hot 100. On May 17th, ABC's "Jimmy Kimmel Live" will broadcast a live mini-concert by Def Jam recording star and Maxim Hot 100 star Christina Milian from the Pontiac Garage. Also, Moving Pictures, DPI and VH1 will co-produce an hour-long Maxim Hot 100 special, this year hosted by "Nip/Tuck" star and Hot 100 honoree Kelly Carlson which will air May 30th. And finally, Maxim Online and Pontiac will kick-off a nationwide online sweepstakes on May 17th at the web site www.theultimatehookup.com .
Sarah Gim who writes for Joystiq attended the gaming conference E3 this week and caught Paris Hilton's appearance to promote her new Gameloft Paris Hilton Jewel Jam mobile game. Gim gives us the story on clueless PR reps, uninformed press, Hilton's need for 100 feet of clear space around her, the LAPD and Hilton's bubble-headed intelligence expressed by simple "Hello's" and Thank you's." Not to mention her screwing up the name of her own product during her intro. Anyway...
- WE is promoting the upcoming season of Bridezillas with a character blog featuring various polls, wedding tips, quizzes, wallpapers and all that crap.
- Virgin Mobile wants you to adopt a mime.
- A new study from word of mouth agency BoldMouth and research firm Osterman Research surveyed marketers on their word of mouth and buzz marketing practices. It's new, it's hard to measure but it seems to work.
- CoBRANDiT has a new video culled from those who attended the recent Portfolio Night IV.
- Bluelithium's release of its new AdPath 2.0 behavioral targeting product has provided advertisers with 200 - 300 percent increases in click-through rates.
Those cheeky United Kingdom citizens love their meat and hate PETA so much they've gone out and created a site called Meatylicious to drum up support for what they hope to be the world's biggest ever virtual march to celebrate meat. The site's got all sorts of fun meat facts and a "Meatyfest" with includes such gems as "Eat with your mouth open so others can enjoy it," "A man with no meat is no man at all" and "A good steak is like a sunny day: bloody lovely." PETA will love this. The work was created by London agency Grand Union.
Email service provider ExactTarget is sponsoring Racing for Hemophilia, an event aligned with the Indy Racing League and the Indianapolis 500 Mile Race that will raise money and awareness of bleeding and clotting disorders, like hemophilia. The program, which will benefit the National Hemophilia Foundation, was created by Bayer HealthCare the National Hemophilia Foundation, and Andretti Green Racing, Inc.The event will take place on May 28, 2006, at the 90th Indianapolis 500 and will feature the famed Andretti racing family.
Wanting to tout the four door version of the 2007 Jeep Wrangler, BBDO Detroit figured they'd turn the Jeep into a bug. No, not a VW bug. CP+B is having plenty of fun on its own turning the Jetta into a battering ram. To introduce and unveil the vehicle at the New York Auto Show, BBDO outfitted the wrangler with outdoor gear converting it into what they term four-dooricus rockcrawlerus. I suppose a four door Jeep is a good thing. After all, there's a four door Mini on the way too. See all four versions here.