Ludacris and Frazier Host Party to Launch PUMA Suede

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To celebrate the launch of its PUMA Suede, the company has partnered with Disturbing Tha Peace Records and Blender magazine to host a party this Friday night in Houston at Houston Studios. Co-CEO of Disturbing Tha Peace Records, musician and star of PUMA new commercial Ludacris will get together with former basketball player Walt "Clyde" Frasier to highlight the hot/red and cold/blue versions of the shoe. As part of the evening, Ludacris will give guests a preview of his limited edition PUMA Clydes, which will launch later this summer.

by Steve Hall    Feb-15-06    
Topic: Celebrity, Events



Virgin Mobile Shoot Brings Out the Hipsters

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If you want to see what a hipster really looks like or, at least, what Virgin Mobile deems to be a hipster, you can take a look at images from yesterday's photoshoot/party for an upcoming campaign. The shoot took place at Milk studios, was shot by Ryan McGinley and Ben Cho provided the tunes for ths hipsters to gyrate to as they were shot. If these are what hipsters look like, I'll take a good 'ol country girl anytime. OK, Kristin is kinda cute.

UPDATE: Seems the page the link points to has been removed. We'll follow up to see where the page has been moved to.

by Steve Hall    Feb-15-06    
Topic: Campaigns, Events



American Legacy Foundation Does In-Location Marketing

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Taking advantage of this generation's mad text messaging, LocaModa has launched technology that takes all that social blather and slaps it up on a screen for all to see. Of course, LocaMode describes it more verbosely calling it the world's first in-location blogging platform for what it calls "The Web Outside" which enables in-location messaging, social networking and blogging along with entertainment applications for use in out of home networks cafes, bars, clubs and other public places. This technology, StreetMessenger, coupled with something called Wifiti (cute) which LocaModa lovingly refers to as "wireless graffiti," takes all this communal socialization and displays in on a large flat panel display at the location and also onto the web for others to vicariously experience whatever's going on at the location.

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by Steve Hall    Feb-11-06    
Topic: Events, Good, Mobile/Wireless, Trends and Culture, Weblogs



Glad Trash Bags to Sponsor Mardi Gras

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Media buying club MediaBuys, which recently undertook the job of orchestrating this year's first ad-sponsored Mardi Gras in New Orleans has announced its first sponsorship deal with Clorox's Glad. In addition to Glad's sponsorship commitment, Glad will work with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Supplementing the cash and emergency supplies donated by The Clorox Foundation - including more than 1.2 million trash bags for American Red Cross relief efforts throughout the Gulf region - Glad will donate more than 100,000 trash bags, which, humorously, will become the official trash bag of New Orleans' Mardi Gras.

by Steve Hall    Feb- 7-06    
Topic: Events, Sponsorship



Beacher's Madhouse Goes to Miami With 'Ocean Drive' Magazine

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South Florida lifestyle magazine, Ocean Drive, according to MediaBuyerPlanner, has partnered with Vegas' celebu-bash Beacher's Madhouse hosting their appearance February 13 at Miami's Mansion nightclub. The mag will also celebrate their anniversary with a Grey Goose, Just Like Me by Parris Hilton and PURE nightclub-sponsored invitation-only party at the St. Regis Bal Harbour. Someone please invite us.

by Steve Hall    Feb- 3-06    
Topic: Celebrity, Events, Magazine, Sponsorship



'The New York Times' And 'Jeopardy' Team For Promotion

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The New York Times and "Jeopardy!" announced Monday an agreement between the paper and the quiz show under which the Times will offer a "Jeopardy!" Clue of the Day answered later on that day's "Jeopardy!" show or in the next day's issue of The New York Times. The Clue of the Day will appear adjacent to the "Tomorrow in The Times" box Monday through Friday and on Sunday near the "Information Directory," and will also be available online at nytimes.com/games.

As part of the agreement, The Times will be included periodically as a category on the television program. Also, the show's Brain Bus, staffed by the "Jeopardy!" Clue Crew, will appear Feb. 25 from 10a.m. until noon at the New York Times Travel Show, held at the Javits Center in New York City. A category called "All The News That's Fit to Print," about news articles and features of The New York Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the newspaper.

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by Steve Hall    Jan-31-06    
Topic: Events, Newspaper, Promotions, Television



Controversy Surrounds New Zealand 'Big Day Out' Helicopter Stunt

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Apparently, there's some controversy surrounding a promotion DDB New Zealand did on January 20 during a musical festival called Big Day Out, at which, according to information we can gather, the agency chartered a helicopter, flew around with a guy hanging off it until, well, he fell off. No one at DDB is talking and we've been informed the employees have been instructed not to speak with anyone about the event. We were forwarded what we were told is a taped phone conversation between, allegedly, someone at DDB and a representative of New Zealand's Civil Aviation Authority during which the CAA representative tells the person at DDB it is illegal not to report an aviation accident which, apparently, DDB failed to do.

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by Steve Hall    Jan-31-06    
Topic: Events, Guerilla



Mountain Dew MDX Teams With Plum TV For X Games Promotion

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Pepsi's Mountain Dew and Plum TV are getting together during the Winter X Games in Aspen January 26-30 to promote Mountain Dew MDX. During the games, Mountain Dew will sponsor nightly shuttles outfitted with cameras to capture nocturnal reveler's escapades to be broadcast on Plum TV in Aspen, Vail and on the Mountain Dew MDX Be Noctural site. Also, a party hosted by Mountain Dew MDX will be held at the Sun Deck on Ajax Mountain where antics will also be captured for Plum TV broadcast.

Stay tuned for videos from the event. We'll post them as we receive them.

by Steve Hall    Jan-25-06    
Topic: Events, Online, Promotions, Television



'Blender' Teams With Absolut, Budweiser, Yahoo At Sundance

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Blender magazine, Dennis Publishing's music magazine, and TAO Las Vegas are teaming to bring Blender Sessions at TAO Nightclub to the Sundance Film Festival in Park City, Utah from January 19th-23rd. The nightly series of live music performances for celebrities, filmmakers and film industry executives will be sponsored by Absolut, Budweiser and Yahoo and take place in the Asian inspired Park City satellite of Las Vegas' Tao at The Venetian Hotel.

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by Steve Hall    Jan-13-06    
Topic: Events, Sponsorship








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