Controversy Surrounds New Zealand 'Big Day Out' Helicopter Stunt

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Apparently, there's some controversy surrounding a promotion DDB New Zealand did on January 20 during a musical festival called Big Day Out, at which, according to information we can gather, the agency chartered a helicopter, flew around with a guy hanging off it until, well, he fell off. No one at DDB is talking and we've been informed the employees have been instructed not to speak with anyone about the event. We were forwarded what we were told is a taped phone conversation between, allegedly, someone at DDB and a representative of New Zealand's Civil Aviation Authority during which the CAA representative tells the person at DDB it is illegal not to report an aviation accident which, apparently, DDB failed to do.

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by Steve Hall    Jan-31-06    
Topic: Events, Guerilla



Mountain Dew MDX Teams With Plum TV For X Games Promotion

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Pepsi's Mountain Dew and Plum TV are getting together during the Winter X Games in Aspen January 26-30 to promote Mountain Dew MDX. During the games, Mountain Dew will sponsor nightly shuttles outfitted with cameras to capture nocturnal reveler's escapades to be broadcast on Plum TV in Aspen, Vail and on the Mountain Dew MDX Be Noctural site. Also, a party hosted by Mountain Dew MDX will be held at the Sun Deck on Ajax Mountain where antics will also be captured for Plum TV broadcast.

Stay tuned for videos from the event. We'll post them as we receive them.

by Steve Hall    Jan-25-06    
Topic: Events, Online, Promotions, Television



'Blender' Teams With Absolut, Budweiser, Yahoo At Sundance

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Blender magazine, Dennis Publishing's music magazine, and TAO Las Vegas are teaming to bring Blender Sessions at TAO Nightclub to the Sundance Film Festival in Park City, Utah from January 19th-23rd. The nightly series of live music performances for celebrities, filmmakers and film industry executives will be sponsored by Absolut, Budweiser and Yahoo and take place in the Asian inspired Park City satellite of Las Vegas' Tao at The Venetian Hotel.

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by Steve Hall    Jan-13-06    
Topic: Events, Sponsorship










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