Yesterday Macy's Girl, along with the Material Girl and her daughter, Lourdes appeared at Macy's in New York for the launch of Lourde's Material Girl clothing line. Macy's Girl Momsen, looking like some sort of character out of a vampire flick, had so much eye shadow on it...um...overshadowed the fact she really is a very pretty woman. OK, girl. She's 17.
Of her fashion line, Lourdes told The Huffington Post, "I've always been really interested in fashion. My outfits when I was little and started dressing myself were awful. But I think the '80s are really back right now. I think it's really changing, a whole new scene is coming in. The geek chic is totally where we're going."
Just leave the over done black eyeshadow in the cosmetic case, Taylor.
1. Use the right celebrity photo in context.
2. Using the word "free' always grabs people's attention.
3. Animating banners increases response rates by up to 25% on average. (Who knew?)
4. Using terms such as "Click Here", "Visit Now" and "Enter Here" increases click-rate by 15%
5. People love lists and statistics, 56% of which are made up.
6. Images grab attention more than words.
7. Smiling faces of hot girls work. (No, seriously)
- In an effort to bring life to their "Cheddar Explosion" campaign, Kraft Macaroni & Cheese is sponsoring the demolition of Texas Stadium.
- Microsoft visited with 100 year old Dr. Richard J. Bing, made a story of the man's life and sent the result off to Sundance.
- Wired magazine is having a Super Bowl party. They'll have beer, food...and biometric devices attached to you to determine which ads you like.
- And here's the Pirelli calender again. NSFW.
- Not as bad as Agency.com fist bumping itself but this video highlighting Colle + McVoy's office signage approaches.
- Like old ads? Check out Vintage Ad Browser.
- Are you at CES this week? See who else is with this Fuel Industries-created buzz tracker which visualizes the conversations occurring at the conference.
- Into video advertising? Tremor Media has a collection of new products and ad formats.
- Another calendar-based advertising option: Shane Rich, a photographer in Boulder,CO has just launched a 365-day photographic marketing project at oncemany.com. He's booking each day in 2010 for one client to have their business or individual message endorsed through his photography. He'll work with each client to create their message, then utilize his blog and other means of social media to document and market the results to the masses.
Last night the movie Lemonade premiered at the Brattle Street theater in Cambridge, MA. Erik Proulx, who publishes Please Feed the Animals, is the masteind and executive producer of the film.
Lemonade is a 40 minute documentary about how people changed their lives for the better after having been laid off. In the film 16 people, including yours truly, tell their individual stories. There's the guy who got laid off and posed nude Burt Reynolds-style to find a new job. There's the woman who lost her job and launched a yoga business. There's the guy who went to an interview and ended up in a truth campaign commercial. There's the guy who lost his job and decided to change his gender. And there's the guy who lost his job, got colon cancer and started a little blog called Adrants.
Each story is unique. Each story is heart warming. Each story illustrates the fact there is life after the pink slip.
This comment may best sum up this recent work from LAVA Communications in Sydney promoting the December appearance of The Dalai Lama in Australia for a series of talks and teachings: "A band dressed up as old famous people. It's been done. Fail."
A video, called The Nobel Funk Off, is being sold as having been created by "An anonymous private supporter of His Holiness the Dalai Lama." In other words, it was created by the agency which also says it will "shift focus" in a couple of weeks to reveal more about the event.
Hey, it's all in good fun. right?
- Spend five with this PSA, it's worth it.
- Friendly, enjoyable and good natured cash-back initiative--or riot
- Redskins will remain Redskins.
- Walk the Walk for Designism and bid on some cool artists' shoes.
- Surrendering to the Olympics.
- Calling all media all-star rock star freaks.
- At a $1,000 a bottle, drink this brew s-l-o-w.
- NBC goes green for primetime shows.
- It's about the Brangelina jewelery snakes people.
Seems this stunt was a missed opportunity to use the song 99 Red Balloons. Of course, there were more than 99 balloons in this stunt and they weren't al red so we guess it makes sense they chose other music to accompany.
What the hell are we talking about? Yet another stunt to promote yet another goofy hook to get people to buy a camera. In this case the camera comes from Sony Ericsson and the goofy hook is a character called Hopper which is basically a bouncing balloon you get to design.
The event, called Hopper Invasion, that's highlighted in this video took place November 4 on the Spree river in Berlin. Thousands of colored balloons were dropped and corralled on the river while a DJ spun tunes and people...well...just started at the balloons. Seriously. That's all it was. Who knew watching a bunch of balloons float on water could be so exciting. Guess we don't get out much.
To drum up a bit of excitement for the Winter Olympics in Vancouver, The International Olympic Committee has launched The Best of Us Challenge, a collection of fake sporting events which wil pit Olympic athletes against regular people. For those who win, a free trip for to to Vancouver is in their future.
There will be hula-hooping, cartwheeling, juggling, plastic cup golfing and many more made up sports. Head over to The Best of Us Challenge site and you can watch Michael Phelps, Rafael Nadal, Lindssey Jacobellis and Shawn Johnson engage in this silliness. The site loads very slowly...or not at all.
Once upon a time plain old skiing and skating excited people. Hmm. How times have changed.
OK so now we know why those silly little Smart cars exist. They're really not good for much and look like they'll blow over in the wind but cupcake maker Little Debbie has a use for them. The brand is launching a new cupcake and, along with a Facebook page, a 125,000 carton cupcake giveaway, a mobile tour, a Twitter feed, a YouTube channel, a Flickr photostream, event marketing, TV spots and blogger bribes..,uh...blogger outreach, will giveaway two Smart cars.
Se the spots here.