Wawa's pushing its yearly Hoagiefest new media-style: with the requisite Facebook, and online video, etc. etc. But like last year, the campaign's big deal-breaker is a song commissioned by Parry Gripp.
Witness the magic at hoagiefest.com.
The animation, unabashedly high-pitched music and the prospect of a fresh hoagie lights up our innards like psychedelic pot. For Steve it conjures up Woodstock "with maybe a little Up With People thrown into the mix" -- for me it's totally Beatles circa Sgt. Pepper's Lonely Hearts Club Band.
This year, fans can join in the fun by making their own songs or videos, then voting for each other's. Winning entrants could win a year's worth or hoagies -- or hell, their own Hoagiefest. (What would you do with such a thing?)
Heh. This is clever. For the New Directors Showcase at Cannes, Saatchi & Saatchi released a video in which some ordinary guy barks marching orders at the Buckingham Palace Guard -- and, amazingly, they obey, even when he asks them to do little leaps, jump on each other's backs, dance to reggae and "RIDE 'IM LIKE SEABISCUIT!"
At this point the stunned crowd gets the sense that this is a stunt, and there is much cheering and carrying-on.
Let's hope this wasn't an intern's stolen idea. In any event, if the New Director's Showcase is something you dig, hurry up and enter here.
Based on the premise that people are more likely to watch a play if they know somebody in it, agency Happy Soldiers added a new scene to Spirithouse Theatre Company's play, "Vigil."
Spirithouse is a fairly new indy theatre company in Australia. "Prelude to Vigil," the new scene, takes five minutes and requires a fresh and local casting call every week. Spirithouse says this was a first for an independent play group.
Kind of a neat approach to (not?) advertising: personalizing an entire performance, and stimulating engagement, which in turn serves to generate word of mouth and record attendance. Apparently the play sold out in every instance.
@dabitch and @leighhouse graced our morningtime desks with this rabbit rubbish bin. The bins are designer Paul Smith's contribution to Super Contemporary, an exhibit that launched at London's Design Museum this week.
The "New London Rubbish Bins" will solicit garbage over the next four months at Covent Garden and Holland Park. Ears light up when you toss a little something-something into their sacks.
More photos at High Snobiety.
Good way to bring design character to a city and reward constructive community behaviour. Here's hoping no malevolent clothes irons appear over the horizon.
Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work.
For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector."
See equally compelling variant: "Blood, sweat and tears meet lights, camera, action."
You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake.
Last night Burberry had a celebu-fest to celebrate its addition to the New York skyline. Penn Bagley was there. Blake Lively was there. Carla Gugino was there. Helena Christensen was there. Milly Simms was there. Justin Long was there.
Here's the video. Here's the pictures. We just thought you'd like to know.
- In Indonesia, Facebook leads to adultery.
- Sprint has an interesting new screensaver and it's powered by social media pulling in Facebook, Myspace, Twitter, YouTube and Flickr data as well as other real time elements, such as local traffic and bus schedules, the weather and Google matches.
- Here's a new book called AD BOY: Vintage Advertising with Character which features retro ad characters.
- During Internet Week, PSFK will hold an event to help peers and friends. The Good Ideas in Collaboration Salon aims to introduce entrepreneurs who need help with out-of-work creative professionals who are looking for fresh opportunities (paid, unpaid or other).
- Who knew it was National Gout Week?
This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.
It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.
"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.
Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed -- and the stuff we've seen has been wince-worthy, running the "Horrors!" gamut from complete mundanity to gratuitous panty-dancing violence.
That all changes with "Douchebag Pie," arguably the greatest climate change awareness ad for Generation: YouTube ever created.
And if it singlehandedly brings the word "douchebag" to the French lexicon, then all the better.
This is madness, thick and black, I Know What You Did Last Summer-style.
To spread Oxfam's global warming awareness message, and as (yet another) entry to the Cannes Young Lions ad festival, some dark-humoured cat put together this creepy piece of work.
Ooh, it's getting hot in here. Like a seedy American Apparel ad, some dancing hutch starts peeling off her clothes. And suddenly...