Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront.

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This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.

It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.

"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.

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Possibly the Best Climate Change Awareness Video Ever

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Cannes Young Lions competition entries for client Oxfam Great Britain have been mixed -- and the stuff we've seen has been wince-worthy, running the "Horrors!" gamut from complete mundanity to gratuitous panty-dancing violence.

That all changes with "Douchebag Pie," arguably the greatest climate change awareness ad for Generation: YouTube ever created.

And if it singlehandedly brings the word "douchebag" to the French lexicon, then all the better.

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Dance, Girl, Dance. Die, Girl, Die.

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This is madness, thick and black, I Know What You Did Last Summer-style.

To spread Oxfam's global warming awareness message, and as (yet another) entry to the Cannes Young Lions ad festival, some dark-humoured cat put together this creepy piece of work.

Ooh, it's getting hot in here. Like a seedy American Apparel ad, some dancing hutch starts peeling off her clothes. And suddenly...

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Yep, That Would Be a Yardstick.

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For the Cannes Young Lions Ad Contest, Y&R Interactive/Israel/Mizbala entered a video on behalf of Oxfam Great Britain. All it does is drive climate change-conscious users to the Oxfam YouTube page -- kind of a cheap prize after sitting through virtually nothing of entertainment value and then clicking -- actually clicking! -- on a button embedded inside the video.

Fail.

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by Angela Natividad    May-20-09    
Topic: Cause, Events, Industry Events, Video



Wrath of Cannes Powers into Third Year

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And it's crass as ever. (Be sure to watch the Firing Squad videos.)

For the unfortunate ad cogs that won't be making Cannes this year (cannes't!), there's always the Woods Witt Dealy & Sons' Wrath of Cannes.

Unlike last year, when we were shocked it even lasted two events, Wrath of Cannes is full steam ahead for the third: fueled by layoffs, budget cuts, more conservative advertising and all-around creative rage. Nice pink slip wallpaper, guys!

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by Angela Natividad    May-18-09    
Topic: Events, Good, Industry Events



FWA Honors Those That Made it 50 Million Visits Strong

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The Favorite Website Awards (FWA) celebrates 50 million visitors (and counting!) by creating a subsite dedicated to you, the good user.

The "Favorite Visitor Awards" invites users to upload their images where "favorite websites" would normally be featured. Up top, a ticker continues counting the number of visitors the site has served.

Fun stuff; the mood's infectious, even. Work by Domani Studios.

by Angela Natividad    May-14-09    
Topic: Events, Online, Specialty



Newport Beach Film Festival Goes the 'Childlike Wonder' Route

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RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.

It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton.

Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen.

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by Angela Natividad    May- 1-09    
Topic: Campaigns, Events, Promotions, Video



Road Trip + Twitter = Roadtwip

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Twitter has inspired everything. It's changed the way people communicate. It's become a marketing platform. It's become a direct marketing channel. It's lent credence to the notion "conversations" can actually occur between a brand and a person. And...it's given us Oprah whether we like it or not. So why not a road trip? Or, rather, a Roadtwip.

Oh yes. Much like iPhone's "there's an app for that," there's an app for anything and everything you want to do with Twitter. Why not a road trip app? OK so Roadtwip isn't actually an app, rather a physical road trip during which three people hop in a car and, for two weeks, traverse the country "seeking the emerging future for a new America."

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by Steve Hall    Apr-27-09    
Topic: Events, Social



ad:tech SF: Levi's Blueprint for Storytelling

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"When presented with bold new ideas, people reference what they know more than what they can conceive."

Senior Director Michael Perman of Levi's passed us oranges, recounted memories of his dad and deluged us with blue-jean trivia in an ad:tech sesh entitled "The Power of Storytelling."

See snippets of tweet coverage. It's apt that Levi's give us the skinny on storytelling's underrated appeal, given that its capacity to spin tales has beguiled us for years. Anyway, here's some videographic deja vu.

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by Angela Natividad    Apr-27-09    
Topic: Creative Commentary, Events, Industry Events, Video



ad:tech SF: Steve Hayden Replaces Industry Fear with a Wee Bit O' Wonder

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Ogilvy Vice Chairman Steve Hayden conducted a keynote titled "Fear, Love and Advertising" at ad:tech SF last week. I livetweeted it; you can see some of the tweetage here.

Hayden kicked off by explaining the premise behind his talk: in this dire economic clime, when everybody's castrating their own creativity, he hopes to encourage the industry to shelf their fears in favour of a little (well-informed) wonder.

He woke the muse by blasting us with iconic ads, like the Apple Newton stuff and "True Colors" from Dove's Real Women campaign.

Then he gave us a long, colourful explanation of a hexagon he calls Hayden's Mandala -- a complex (and yet simple!) cycle of everything a person/brand goes through when facing a major growth trajectory or change. Here's a video snapshot of that:


Then Hayden did something I've never seen a keynoter do before: he passed the floor to people whose products he thinks will change the media environment. I was awestruck, and only more so when I saw what came next.

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by Angela Natividad    Apr-27-09    
Topic: Creative Commentary, Events, Industry Events










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