Cam Newton, Peyton Manning Prank 'Unsuspecting Customers' in Gatorade Convenience Store Stunt

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I understand if you're a brand who's going to film a stunt or prank featuring big time sports personalities, you can't really ask them to wait around for days for the perfect person to show up so the stunt is viral-worthy versus lame ass boring. But don't try to pass something off as not staged when, clearly, it is.

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by Steve Hall    Aug-20-14    
Topic: Guerilla



You Won't Believe What Happens to These...Oh Who Are We Kidding...Watch These Apartment Renters Get Scared Sh*tless In Prankvertising Stunt

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Borrowing heavily from the Paranormal Activity and Saw movie franchises, Danish apartment rental company Lejebolig is out with a video which aims to reming people to use their common sense when renting.

Apparently, there are a lot of fake landlords ripping people off and that's what this prank film aims to bring to light.

In the video, unsuspecting renters are taken to an apartment previously occupied by the now dead father of the landlord. Once the landlord leaves to let the potential renters check the place out, we get pictures that move by themselves, Billy the Puppet from Saw rising his tricycle, swaying lamps, a radio that turns on by itself and all kinds of other haunted house events.

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by Steve Hall    Jul-29-14    
Topic: Guerilla



PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

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In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.

This might be the only time an office move is worthy of news coverage.

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by Steve Hall    Jul-23-14    
Topic: Guerilla



Belgian Football Legend Leo Van Der Elst Hosts Football (Soccer) Games on Tiny Pitch Inside Vending Machine

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This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.

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by Steve Hall    Jun-25-14    
Topic: Guerilla



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Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt

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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.

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by Steve Hall    Jun-19-14    
Topic: Guerilla



Job Seeking Creatives Offer Aspirin to Drunk CDs in Award Event Stunt

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Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.

Knowing there'd be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.

No word on any offers yet but the video is getting some good traction.

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by Steve Hall    May-19-14    
Topic: Guerilla



IZEA Hijacks Yahoo!'s NewFront

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Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.

It was an effort to tout the company's belief that sponsored social content trumps display advertising.

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by Steve Hall    Apr-29-14    
Topic: Guerilla



If Your Airport Gate Seat Starts to Recline, Don't Get Up. You Could Win Free Airline Tickets

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To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.

And that's all there really is to the stunt. And that's about the closest most of us will ever come to flying in style like that.

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by Steve Hall    Apr-23-14    
Topic: Guerilla



Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign

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Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here's how it went down.

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by Steve Hall    Apr-23-14    
Topic: Guerilla



This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People

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Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.

The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.

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by Steve Hall    Apr-22-14    
Topic: Guerilla










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