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This is hilarious! And so welcome. After years of trashing the anti-smoking Truth campaign for its idiotic use of anachronistic quotes from tobacco company executives and Derek Beckles, this new work from Arnold Worldwide made us laugh. Of course, it's 4th grade bathroom humor but no one ever really grows out of that.
Take a look at how Arnold conveys the fact methane is found in dog poop and cigarette smoke and urea (aka carbamide which is an organic chemical compound and the waste produced by the body after metabolizing protein) is found in cat pee and cigarettes. Good stuff.
Stealing an idea from Disney's Hollywood Studios Fantasmic water show projection (or whomever did it before them), Coke created its own water show projection at Dublin's Grand Canal dock last Friday to kick off their summer campaign.
People from around Ireland were prompted to share a coke with someone via Twitter and then have that converted to an aquatic message using a water projection.
Benefit Cosmetics placed a "Temptation Telephone" in Central London for one day. Passersby brave enough to answer the ringing phone were rewarded with a "once in a life time" experience with unsuspecting members of the public taking to the stage at one of London's most iconic venues, Cafe de Paris. Singing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house and accompanied by a live band.
This is a great idea. Glad transformed their ForceFlex trash bags into tents that could be used by campers at music festivals and other outdoor events. The aim, of course, was to create a really simple and excuse-free approach to litter control, a big deal and large outdoor events.
Miami-based agency Alma took the concept to SXSW and displayed the tents at the music festival and surrounding camp grounds. The case study video below captures the rave reviews.
Hey, it's only the nation's flag, right? Nothing sacred about that. No problem at all stooping to semi-witty brand partnerships to pimp your country to the world as the happiest nation in the world according to the United Nations. Well, that's exactly what Demark did with help from McCann Copenhagen.
Taking a page from Duval Guillaume's Push to Add Drama playbook, Scorch London has created what is assuredly one of the best new car test drive experiences anyone could have.
Scorch, along with Unruly, created a scenario in which a Renault Clio test drive turns into a full-on dose of France complete with backfrop of the Eiffel Tower, baguette-filled street carts, a violin troupe and, yes, red lingerie-clad hotties who clamor all over the Clio.
And before everyone scream "sexist!", there's a beefcake version for the ladies as well.
It's yet another entry in the seemingly burgeoning trend of surprising people amidst their mundane lives.
With SXSW getting bigger and bigger each year, it's interesting to see which marketers will stand out from the crowd. Often times, it's the little things that seem to capture attention best. At least in our opinion.
Last year, mobile parking app ParkMe placed fake paper boots on the wheels of cars all over the city of Austin to call attention to its app. It got a lot of buzz and the app is quite successful one year later.
This year, task app TaskRabbit has tricked out a vehicle to make it look like, well, a furry rabbit. With so many people out and about in the city traversing the city to attend panels which have now grown well beyond the confines of the Austin Convention Center, the streets are prime space for marketers to hype their offerings.
We're quite sure we'll see more examples of this as the week progresses.
Photo Credit: Mashable
As we wander around Austin during SXSW we love to spot unique marketing stunts brands activate. One such stunt comes to us courtesy of Syfy Channel. Reacting (in a way) to the lack of housing available during SXSW, the cable channel erected a pop-up hotel. Constructed out of containers (those big ones you see on ships and behind 18 wheelers), the "hotel rooms" were decked out in as posh-like a manner as is possible with, well, a metal container.
Marketing pranks come in all shapes and sizes. Some better than others. Most are innocuous and playful. But this stunt from German deodorant maker Nivea pushes past what most would consider acceptable limits. Of course, that doesn't detract from the fact it's an epically awesome stunt.
So how does a freelance creative get new work? If your Floyd Hayes, you send out a 3D replica of your head. Yea, that's what you do. Accompanying the head is the following copy.
"It is time for me to get some new business in the door. In addition to email, social media, meetings and word of mouth, I thought I'd send out 3D printed heads to key prospects. I quite like the line "tiny head big ideas" - as in real life I do have a small head :)"
And...there you have it.