PR Agency Announces Mundane Office Move With World's Highest Press Release (27 Miles)

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In what may or may not be a first, UK-based PR agency Houston launched what it's calling the World Highest Press Release. The agency, which is announcing a mundane office relocation, launched a very un-mundane campaign whereby a laminated press release was affixed to a hot air balloon which was sent 27 miles into the sky.

This might be the only time an office move is worthy of news coverage.

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by Steve Hall    Jul-23-14    
Topic: Guerilla



Belgian Football Legend Leo Van Der Elst Hosts Football (Soccer) Games on Tiny Pitch Inside Vending Machine

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This is so cool. Coke has its Happiness Machines. Belgian snack brand Herta has The Football Machine. To tout their special Knacki FootBall snacks, the brand hooked up with Belgian football legend Leo Van Der Elst to create a vending machine inside which people could challenge Der Elst to a game.

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by Steve Hall    Jun-25-14    
Topic: Guerilla



Brazil's Christ the Redeemer Gets 'Goal' Shirt Pulled Over Its Head for Ladbrokes World Cup Stunt

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While they say they were simply showing their love and support for the World Cup, online betting site Ladbrokes was asked to remove a video in which a giant t-shirt is pulled over the head of Rio de Janeiro's Christ the Redeemer statue.

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by Steve Hall    Jun-19-14    
Topic: Guerilla



Job Seeking Creatives Offer Aspirin to Drunk CDs in Award Event Stunt

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Last week, two Hungarian creatives crafted a bit of ingenuity as part of their job seeking efforts. The pair, Zsofi Toth and Denes Szanto, took advantage of an industry gathering, the annual Hipnozis award show which occurred last Thursday night with the Friday Saver Project.

Knowing there'd be a good chance some attendees would wake up with a hangover the next day, the pair had a hostess hand out farewell gifts at the end of the night which consisted of a greeting card with contact information and an aspirin.

No word on any offers yet but the video is getting some good traction.

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by Steve Hall    May-19-14    
Topic: Guerilla



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IZEA Hijacks Yahoo!'s NewFront

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Yesterday, Yahoo held its NewFront presentation at Lincoln Center in New York. Sponsored social content company IZEA decided to have a bit of fun and "hijacked" the event with an army of purple-haired women carrying IZEA placards and wearing IZEA t-shirts emblazoned with the hashtag #TheNewPurple, an obvious jab at Yahoo!'s corporate colors.

It was an effort to tout the company's belief that sponsored social content trumps display advertising.

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by Steve Hall    Apr-29-14    
Topic: Guerilla



If Your Airport Gate Seat Starts to Recline, Don't Get Up. You Could Win Free Airline Tickets

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To tout their fully reclining World Business Class seats, KLM Royal Dutch Airlines decided to give away two free World Business Class tickets to the first person who fully reclined in a tricked out airport seat that was altered to recline like the seats do on the airplane.

And that's all there really is to the stunt. And that's about the closest most of us will ever come to flying in style like that.

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by Steve Hall    Apr-23-14    
Topic: Guerilla



Diesel Hijacks Chinese Porn Sites to Launch Fashion Campaign

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Latching on to the well known fact that no matter how difficult it might be for people to find porn online when they really want to, they will most certainly find it, Fred & Farid Shanghai launched Diesel Erotica, a stunt that placed its non-pornographic fashion imagery in a zip file and unleashed it in a bit torrent file. Here's how it went down.

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by Steve Hall    Apr-23-14    
Topic: Guerilla



This Forbes Stunt Highlights the Sad Fact People Only Care About Successful Looking People

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Well this is intriguing. Leveraging the notion that life isn't fair and people make decisions based on appearances over need or skill, Y&R Prague created a social experiment as part of a promotion for Forbes Magazine.

The agency had a man pretend to be ill in a public square. No one came to his aid. But when they did the stunt a second time and dressed the man up in a suit, within 15 seconds, several people came to his aid. Same man, different clothing.

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by Steve Hall    Apr-22-14    
Topic: Guerilla



Ad Stunt Proves Humans Don't Give A Shit

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Normally, advertising loves to highlight the wonders of the human race portraying it as if we were all as giving and caring as the biblical Jesus. Alas, it appears we just don't give a shit. Or at least most of the people in this Russian ad stunt for an orphanage.

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by Steve Hall    Apr-10-14    
Topic: Guerilla



Prankvertising Stunt Invites Speeders to Their Own Mock Funeral

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Belgian ad agency 20Something created a stunt for road safety organization IBSR/BIVV whereby loved ones were invited to their own funeral in an effort to, well, get them to stop speeding. Yea, they used a funeral scenario to deliver a marketing message.

Why these invitees didn't get up in the middle of the funeral and leave (or laugh) once they new they were in an ad makes us ponder. But from a marketing standpoint, the message seems to have succeeded. Or at least succeeded in being seen. Currently, it has 1.1 million views since being launched two days ago.

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by Steve Hall    Apr- 9-14    
Topic: Guerilla










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