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To raise awareness (and hopefully funds) for the homeless, Munich-based magazine Biss disseminates 300 strange little posters and print ads to show nature doesn't automatically grant everybody a place to call home. They are somewhat creepy as expressions cross between homeless angst and something sea creaturish. The layer of slime probably throws us off. Or is that malnutrition?
Copy reads, "Nature doesn't provide everyone with a home. Help homeless by buying this magasin."
See the snail and turtle variations.
Agency Yamamoto Moss Mackenzie walked out of the National Agri-Marketing Association Awards with first place for a series of ads they did for John Deere Credit's Farm Plan.
The ads involve burly farmers taking bubble baths and walking decked-out little dogs. The idea goes that the Farm Plan lets them focus on la dolce vida.
It's odd enough that an association for agri-marketing in specific exists. Beyond that, it's entirely possible that the salt of the earth may also be preoccupied with exfoliating.
Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.
Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.
Copyranter posted this ad for Chubb that sets our '80's sensibilities aflame. He also points out the less-than-subtle hard-on reference, courtesy of handy ol' Urban Dictionary.
That's mildly violating but perhaps insurance providers don't have to worry much about throwing double-entendres around and courting a lawsuit. Man, those guys must be good.
Where tech toys are concerned, it's generally granted that thinner is better. Consider the flat screen and the Razr. Bowing to this convention, this print ad demonstrates the Olympus Mju 700 is so slim you can't even see it in profile.
Now would be a good time to toss in a Nicole Ritchie joke but we don't feel sufficiently motivated. We'd hate to belittle the seriousness of appliance anorexia.
Ad-love is fickle. Shortly after dropping the slanderous Imus, advertisers decide they want him back.
That is, with the exception of Nike, which happens to be a major sponsor of the Rutgers' men and women's basketball teams. Duncans has an exclusive interview with the talking heads that matter, but essentially what happened is Nike released a print ad thanking Imus for reminding us we've still go a long way to go before ignorance is dead.
Typically the tastemakers for victory, postivisim, etc., Nike demonstrates they do even righteous rage better than most. Nice.
Wieden + Kennedy, Portland, put this bad-boy together.
This dalmation standing at graceful attention poses with a price tag - like a handbag or fancy gloves - because 80 percent of people who become pet parents do it on a whim, according to the Foundation for the Adoption, Patronage and Defense of Animals.
Thus armed, Contrapunto Barcelona created a set of fashion spreads that included well-matched pups to air both the vacuity of such life-changing impulses and the seriousness of consequent pet abandonment cases. The awareness ads were then run in fashion magazines for the most devastating effect.
A clever way to make a point. It could probably be used for, you know, other types of irresponsible impulses.
The unlikely ingenues at Ogilvy put together a moving set of prints that sweetly admonish, "Adopt. You will receive more than you can ever give."
The campaign is for the Indian Association for Promotion of Adoption and Child Welfare. We love it, we really do, but we wonder whether it doesn't ever so softly whisper, "Adopt. For love."
For its client the Skill Language School, Leo Burnett, Sao Paulo puts together an interesting trio of prints involving animal-shaped balloons with wince-worthy getting-to-know-you dialogue on the bodies.
The balloon animals they selected made us LOL in real life: choose from a dog (at left), an ass and a snail. All that's missing, really, is a douche, but that would probably be hard to define in balloon-animal language.
The tagline: "Don't risk sounding ridiculous in [English/Spanish]. Skill Language School." Straightforward. We like it.
Rethink, Canada put together these clever little ads on behalf of Play Land. In addition to lending new perspective on mundane everyday stuff, the series reminds us of what it was like to be so small that you actually crawl into household items and pretend you were airborne.