Everyone wants a longer happy hour, right? Especially beer brands that make all that beer you're going to drink if you stay in the bar longer. So it makes perfect sense that a brand like Carlsberg would do whatever they can to get people to stay in bars longer and drink more beer.
In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users' primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in our lives is evident from a mobile device users' utter panic if their phone is misplaced or stolen: The loss creates the same physiological and psychological symptoms once reserved for a traumatic event like a home burglary -- a sense of disorientation and alienation from what they hold dear as well as profound separation anxiety.
In a roundup of current mobile stats, WebDAM Solutions has crafted an infographic detailing the latest facts, figures and trends in the mobile marketing space. Among the findings:
True it's not rocket science, but getting what you need from your mobile website is not as easy as shrinking down your desktop content and moving it around. Not if you want to drive real outcomes, not if you want your mobile site to shine. Here are six steps to getting your mobile site on the road to greatness:
Ricoh is out with new apps for a technology called Clickable Paper. In a nutshell, it does away with the dreaded QR code by embedding hotspots directly into printed materials that are recognizable by an app.
Each hotspot can point to multiple links rather than just one as it is with QR codes. And since there is no ugly QR code gumming up the works, designers will love it. Of course, people will need some sort of indication that these hotspots actually exist on the paper in the first place.
So this is the year of mobile, right? Oh wait, last year was. Or was it the year before? Oh, nevermind. The fact is, mobile is here and it's here to stay. But as a marketer, are you ready? Is your path towards "going mobile" clear? Do you have a rock solid mobile strategy in place?
In this white paper entitled 5 Myths Every CMO Should Know About 'Going Mobile,' you will learn what resources you need to implement a mobile strategy, that a mobile website is just the tip of the iceberg and and that the technological hurdles are more far reaching that how your site renders on the iPhone.
Download this Mobiquity white paper now and learn how to "go mobile" the right way.
Following the release of his second book "Performance Marketing for Professionals," and pre-empting the release of his upcoming content marketing book with Bruce Clay, digital marketer Murray Newlands has released "Mobile Marketing Strategy Guide"
The guide has five chapters, ranging in topics from an introduction to mobile marketing, to building, running, tracking, and optimizing mobile campaigns. While the guide is written in large part by Newlands himself, it also contains a handful of guest-authored sections containing expert insights and tips from a handful of successful mobile marketers and app developers.
According to Newlands, his "Mobile Marketing Strategy Guide" is meant to serve as an introduction to the industry for those who are looking to expand their repertoire and enter the mobile space in the year to come.
Browse through your personal social media feeds - Facebook, Instagram, Yelp, Foursquare, etc. It's very likely that at least one of your friends or connections has checked-in at a restaurant, park, or local venue. Social media today not only allows us to update how we are feeling or what we are doing, but it also allows us to share our location with our friends and followers.
Majority of today's most popular social media platforms offer some sort of check-in or location tagging option. When location tagging first started a few years back, it seemed a little creepy. Why on Earth would you want to share your location with strangers? However, location check-ins do much more than just tell us where our connections are. Similar to the way businesses use status updates, they can strategically use check-ins to increase visibility of their brand or product, grow their audience, and potentially bring in sales.
According to estimates from an August eMarketer report, mobile advertising is a $16.7B market but represents just 14% of the total $117.6B digital ad spend. Despite market opportunity and years of "this is the year of mobile," mobile media buyers have struggled to manage campaigns given the voluminous variety of players and their incompatibilities.
As smart phones and tablets consume more and more audience time, ad spend will (we are told) further shift into mobile. One new company, LiquidM, aims to make things easier for the mobile advertising space with its whitelabeled product offering.
The new iOS 7 release presents an opportunity for your branded app to leap frog the competition and steal market share unlike any other iOS update in the operating system's history. Apple will be seeking to feature applications that are designed specifically for iOS 7 and users will want to use applications designed with the new UI/UX rather than the older iOS6 look and feel.
This presents an opportunity for brands to capitalize on these factors by being first to market and gaining market share against the competition. This white paper will provide an overview of the key changes that come with iOS7 upgrade, and how to best take advantage of them with your mobile apps.
Download the whitepaper now and make sure your branded app takes advantage of iOS 7.