Following the release of his second book "Performance Marketing for Professionals," and pre-empting the release of his upcoming content marketing book with Bruce Clay, digital marketer Murray Newlands has released "Mobile Marketing Strategy Guide"
The guide has five chapters, ranging in topics from an introduction to mobile marketing, to building, running, tracking, and optimizing mobile campaigns. While the guide is written in large part by Newlands himself, it also contains a handful of guest-authored sections containing expert insights and tips from a handful of successful mobile marketers and app developers.
According to Newlands, his "Mobile Marketing Strategy Guide" is meant to serve as an introduction to the industry for those who are looking to expand their repertoire and enter the mobile space in the year to come.
Browse through your personal social media feeds - Facebook, Instagram, Yelp, Foursquare, etc. It's very likely that at least one of your friends or connections has checked-in at a restaurant, park, or local venue. Social media today not only allows us to update how we are feeling or what we are doing, but it also allows us to share our location with our friends and followers.
Majority of today's most popular social media platforms offer some sort of check-in or location tagging option. When location tagging first started a few years back, it seemed a little creepy. Why on Earth would you want to share your location with strangers? However, location check-ins do much more than just tell us where our connections are. Similar to the way businesses use status updates, they can strategically use check-ins to increase visibility of their brand or product, grow their audience, and potentially bring in sales.
According to estimates from an August eMarketer report, mobile advertising is a $16.7B market but represents just 14% of the total $117.6B digital ad spend. Despite market opportunity and years of "this is the year of mobile," mobile media buyers have struggled to manage campaigns given the voluminous variety of players and their incompatibilities.
As smart phones and tablets consume more and more audience time, ad spend will (we are told) further shift into mobile. One new company, LiquidM, aims to make things easier for the mobile advertising space with its whitelabeled product offering.
The new iOS 7 release presents an opportunity for your branded app to leap frog the competition and steal market share unlike any other iOS update in the operating system's history. Apple will be seeking to feature applications that are designed specifically for iOS 7 and users will want to use applications designed with the new UI/UX rather than the older iOS6 look and feel.
This presents an opportunity for brands to capitalize on these factors by being first to market and gaining market share against the competition. This white paper will provide an overview of the key changes that come with iOS7 upgrade, and how to best take advantage of them with your mobile apps.
Download the whitepaper now and make sure your branded app takes advantage of iOS 7.
Mobile marketing. We've been talking about it for years, right? And debating when it will arrive. Or the fact that it already has. To keep the debate churning, we've got a boatload of stats -- and and infographic as well -- to keep you knee deep in the debate over whether or not mobile has finally arrived.
In 2011, mobile marketing became a $14 billion industry. By 2015, retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012.In 2016, that number will hit $22 billion.
By the end of 2013, 15% of all online retail sales will have been made through mobile devices with mobile commerce hitting $39 billion.
Check out the inforgraphic below for more mobile stats.
Did you know that 75% of the companies do not optimize email for mobiles yet? With 43% of the people now reading and responding emails through mobiles -- a figure that is expected to hit 50% in 2013 -- coupled with the fact 97% of the people view emails once, it becomes clear marketers should design emails to render properly on mobile devices.
Check out this infographic that's packed with charts and graphs that share how mobile is permeating the email experience.
Hey this is pretty cool! Nissan, reportedly, is the first car company to come out with self-healing paint that aims to make a car scratch-proof. To tout this awesomeness, TBWA\G1 Paris, in partnership with Dan Paris and OMD Europe created an awesome iPad ad that catches people's attention in an interesting fashion and, at the same time, clearly delivers the product benefit.
Here's an interesting addition to the "brands make products" trend. Audi, with help from DDB Spain is out with a mobile Android app called Start-Stop that mimics one of the features in new Audi vehicles; smart technology turns off the engine when not in use (at a stop light, etc.) and turns it back on when needed so that energy is saved.
The app monitors which apps have been running the longest in the background and sends an alert to remind the user to quit the app, thus saving valuable battery life.
It's a perfect tie in with the brand and a practical and useful product all in one.
This guest post is written by Aquent Director of Global Marketing Katja Wald
Mobile devices have changed the way consumers interact with companies. Consumers are now accessing websites on the go, liking an organization's Facebook page and clicking on ads that interest them in certain applications. With consumers adopting mobile technology at a rapid pace, companies are eager to capitalize on this mobile explosion.
In fact, based on survey results from the Google Analytics Blog, 87 percent of marketers are planning to increase their mobile efforts in 2013. Now the questions become: what are the major challenges marketers face with utilizing mobile for marketing campaigns and how do they tackle those obstacles to successfully growing mobile as part of the overall marketing program?
U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call - tens of billions of phone calls each year from U.S. consumers to businesses. And that number is growing by billions of calls each year due to the growth of mobile search and the ubiquity of mobile phones, which results in consumers being connected wherever they are.
These developments have increased the importance of call marketing for advertisers. So, for businesses that talk to their customers on the phone, call tracking is now an essential capability. It allows marketers to properly attribute calls and marketing campaigns to a lead source, providing essential business intelligence.