SantaClaraNitro out of Sao Paulo, Brazil did this pretty interesting outdoor experiential thing. As you text the answer to the question "Is Rio happy?", the smile on an outdoor increases based on the overall number of calls received. Of course, since I live in a town of about 439 people, no smile would be happening anytime soon. More like, toothless grin.
(+ Enlarge to see how the sequence of events goes.)
Flight attendants would be really fugly. Killer spot called Roadies for Sprint's Nextel Direct Connect continues the theme of real workers of the world uniting to show us how it's done. I may never use Sprint because of the evil grip AT&T has me in, but I do like this campaign, especially the end sequence. Rock on, rock star traveling in first class. (If, there are any airlines left who still have first class.)
- Like that other demi-god Oprah, Google takes a side in this tense, farcical battle for America's future.
- Speaking of Google, check out the drool-worthy exposure T-Mobile's getting on its homepage. (It's probably worth mentioning that Google serves over 71 percent of searches in the US.)
- By the way, did you know McCain's a Ford and Obama a BMW? Think on that while casting your ballot.
Last night I saw the first ad for the T-Mobile G1, the first mobile handset built on Google's Android platform.
The spot depicts people in random situations, asking spontaneous questions that bug you at the time, but might not be important when you're back in front of a computer: "Do sharks have eyelids?", "Do monkeys make good pets?", "Can I get this cheaper somewhere else?"
Jakarta-based agency SemutApi has created what its labeled the "first digitally interactive out of home advertising in Indonesia." That may be true but it's not the first worldwide. Anyway, the work is for...OMG...cigarette maker Djarum Super and is called The Bro & Cuy Super Show.
As art director Aria Gorba Hamdani describes, the work is "about two soccer addicts who are willing to do anything to be famous. So they went inside an LED screen billboard and perform cool and silly soccer moves as requested by anyone."
Passersby can text the board and request specific videos featuring Bro & Cuy to be played. There are ten videos in all. You can check out a video of the board here.
It's almost Halloween and that means it's time for another Saw movie. The franchise is up to number five now and there's no indication a sixth won't arrive next Halloween. This year, the movie's promoters took the prank call route and, with help from Varitalk, brought the voice of Jigsaw to unsuspecting recipients, some of whom in Toronto where genuinely scared enough to call the police. Reacting to complaints, the site took down the device.
Vans partnered with FunMobility to disseminate all kinds of "Off the Wall" crap for your phone. Most of it is free, because all of it is an elaborate ploy to get your cell phone number, zip code and gender.
On the Vh1 website, Sharon Osbourne admonishes girls about drunk dialing, going commando, showing their boobs, vomiting and other less than polite behaviors as part of a mobile campaign leading up to the premiere of the VH1 reality show, Charm School. Created by Bradley and Montgomery, the "manner musts" are raunchy, tongue-in-cheek clips that can be sent to friends from the VH1 website as either audio or video clips.
"But how...?" you ask.
By tethering underlings to consuming new workloads, straight from your spankin' new BlackBerry Pearl. Imagine how much more satisfying your pointless requests will be once they're liberated from the constraints of a timesheet and a computer!
European mobile carrier Orange has this pay-as-you-go program that lets users define their own reward system. To promote it, Fallon/London tapped Reuben Sutherland of Joyrider, who came up with "Grabber."
In the spot above, transparent orange balloons, shaped like random animals, float enchantedly up toward the skylight of a factory building. (This setting was labeled "timeless," which I guess is true, given that we never quite run out of deserted warehouses.)