Samsung Mobile Moment Locates Lost Hotness

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Last week, Toronto residents looking for some love had some help from Samsung and Koodo Mobile's Mobile Moment campaign. The promotion launched Friday August 1 with street teams blanketing the city asking mobile users to text their 'missed connection' to MobileMoment.ca.

The Mobile Moment initiative is built on the "missed connection" phenomenon (i.e. Damn, she was hot. I gotta find her!) where people post messages in classified section of newspapers and on web sites hoping to connect with the person they saw. Samsung and Koodo are making it possible for missed connection enthusiasts to text message 56366 where their missed connection messages are posted live for all Toronto to see.

by Steve Hall    Aug-11-08    
Topic: Mobile/Wireless



One Man Dares to Sing Opera Before Simon Cowell.

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His name was Paul Potts. During his unexpectedly spellbinding audition on Britain's Got Talent, he touched the hearts of viewers everywhere. (Really. I don't know if it was his voice or the pop show context or what, but I've never seen anything like that on American Idol.)

The crescendo: Before he went on to win the show last year, he was a mobile phone salesman. So now T-Mobile's using his defining moment in a German ad campaign. (Nice touch with the little girls and businessmen crying over their mobile phones.)

The closer (translated from the German): "Life gives us extraordinary moments. The beauty of it is that we can share them." What a charming lesson in opportunism.



Happy Birthday, Hello Viking! Now Let's Smack Some Norse Pirates Around.

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I'm kinda digging Viking Smackdown, a game Hello Viking put out to celebrate its one year anniversary.

I'd probably like it more if I could play it though. (You can only play from an iPhone or iPod touch with sassy tilting capabilities. And as the "sorry, fuck off!" message states, "Shaking your laptop just won't cut it.")

Here's the next-best thing (not really): a video about the game! (Scroll down.) I'm digging the awkward vibe and bare feet.

by Angela Natividad    Jul-16-08    
Topic: Agencies, Games, Mobile/Wireless, Promotions



What's That? It's a Phone Charger, Powered By My Mooooves.

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European mobile carrier Orange has launched a phone charger powered by dance energy.

"The Orange Dance Charge is the result of months of research into alternate, sustainable energy sources to power mobile phones during summer music festivals," says the pressie with a straight face.

The unit was developed with help from GotWind, whose unfortunate name refers to renewable energy research, not the thing that happens when you pull Uncle's finger. The charger's system of weights and magnets provides an electrical current when a person flails about.

Orange Dance Charge was tested at the Glastonbury Festival last month. A promotional Dance Charging Man helped newbs charge phones in exchange for a dance.

Yeah, I've fallen for that one before. Just one dance, baby ... and I'll give you a charge, all right.

by Angela Natividad    Jul- 9-08    
Topic: Cause, Events, Good, Mobile/Wireless, Packaging, Promotions, Strange



Orange Brings Wind Power to Phones of Glastonbury Revelers

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For last weekend's Glastonbury Festival, GotWind.org partnered with mobile firm Orange to launch the REcharge Pod, a mobile phone recharging station powered entirely by wind.

The companies pitched a windmill-mounted tent where people could charge phones without using ordinary power sources. The pod recharges 100 mobile phones per hour; any unused energy is stored in its Manbat battery bank.

This was the REcharge Pod's second year at the Festival. Thanks to in:fluencia for the tip.

by Angela Natividad    Jun-30-08    
Topic: Events, Good, Mobile/Wireless, Trends and Culture



Street Art Meets Foot Fetish in NIKE PHOTOiD

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Capitalizing on culture junkies accustomed to a world they can manipulate with ease, AKQA shot Street Canvas, a promotion for Nike PHOTOiD.

To a cool beat and without narration, the video describes the following process.

more »



McCain Changes Stripes, Vogue Blacks Out, Cannes Canned, Keyboard Dipped

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- John McCain souped up his logo. Bystanders are skeptical. UPDATE: McCain did not change his logo. The new one comes from a third-party vendor. The Under Consideration blog apologizes for the confusion.

- For its 50th anniversary, The Marketing Society launched 50 Golden Brands, which will celebrate 50 "hero brands" for the past 50 years. Contenders include eBay, Virgin, Perrier and some weird thing called Fairy Liquid.

- George Parker taught me a new word: Adverati. He also handpicked the ugliest pictures out of Advertising Age's Cannes party post and put the subjects in a more engaging light. And by "engaging," I mean "fluorescent."

- Rocawear and Boost Mobile launched a mobile campaign. Amobee is serving the ads. The campaign is about overcoming adversity. It's also about scoring discounts and disseminating unique and motivating Jay-Z lines like "I will not lose."

more »



Uniqlock Scores, Gawker Goes Gorilla, Rio Sees Future, Ludacris Flows Mobile

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- Repeating successes at One Show and the Clios, Uniqlo's "Uniqlock" (agency: Projector) won the Cannes Cyber Grand Prix. "Year Zero" for NIN (agency: 42 Entertainment) took Best Viral; "Sol Comments" (Mediafront Oslo) won Online Advertising.

- Gawker chose Gorilla Nation to sell its ads in Canada. The deal is exclusivo, no word if it's multi-year.

- Diggin' R&R's Tarot-style print campaign for the Rio Suites Hotel and Casino in Las Vegas. Adfreak isn't sold, though.

- WeMix and VoodooVox enable anyone to "drop a flow" (THEIR WORDS! NOT -- MINE!) from their phones and broadcast them. Ludacris is sponsoring. More cringey self-laud: "VoodooVox is the leading In-Call Media revolution." What does that mean?

- MTLB is upset about PETA, the one-sidedness of 30 Days (esp. the carnivore-meets-vegan episode), and changing people via persecution instead of supplying appealing alternatives to destructive lifestyles.



Weezer Wired, Hulk Whored, Philly Punks Out, Billboard Butters Up

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- Wired interviewed the director of Weezer's Pork and Beans music video, which is a whiplash-inducing tribute to 'net-ebrities.

- Apptera promotes The Incredible Hulk to callers who request information on Iron Man.

- I Can't Believe It's Not Butter! launched a site called Now We Know Better. Scroll over the vintage homemakers to see them magically turn into ... modern homemakers! The site's a dream destination for daytime TV addicts: game shows, girl talk and margarine.

more »



Samsung Reinterprets HP's 'Hands'

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I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play.

Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.

more »

by Angela Natividad    May-26-08    
Topic: Commercials, Mobile/Wireless, Outdoor, Poster, Television










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