Well, it's better than Cue Cat. Rolling Stone and Men's Health are testing a program whereby readers take pictured of ads and txt them to a number which returns offer information from the advertiser. Technology from SnapTell enables image recognition so snapped images are matched with the correct offers.
Not a bad idea. After all, it's definitely easier to simply take a picture than text a URL for more info. Nice way to track ad viewership as well.
Cue Cat attempted this years ago with a clumsy device that would plug into one computer and be used to scan a bar code in the ad. A web page with product information was returned. With near everyone owning a cell phone these days, there's no need for a separate device such as the Cue Cat.
In Punta di Penna sent us this spot for Telecom Italia Mobile (TIM). Produced by The Famil for agency Euro Rscg, a bunch of people -- mostly naked, but not always -- touch their toes to a cover of the Beatles' All Together Now. All that doubling-over draws an association with the flip phone that appears at the end.
Quirky. Now let's see the splits.
- Scarborough Research is expanding its consumer and media research services to include custom studies for youth and teen markets via a new Internet panel.
- If this catches on, you might be wearing that plastic Coke bottle you tossed in the trash a few months back.
- Seems like a lot of work but McDonald's has hooked up with Cellfire to offer mobile coupons.
- The is good news. BMW signed on as the exclusive premier sponsor of AMC's Mad Men when season two debuts this summer.
Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.
An on-site phone customizing doohickey lets you select what you want a phone to do (make you sexier, make a kebab) and how you'd like it to look (girly, glamrock, gothic, geeky).
I put together a geeky kebab-making phone. That's the thing at left. It probably smells nice.
The brand behind the madness will be revealed on April 16th. Try not to stay up fretting over it. Instead, ponder on this: wouldn't it be cool if your phone had a foosball table?
We really love neolithic sentences like "Get more cowbell," which is probably why the agreeably retro Get a Load of Milk site is so endearing, even though it's otherwise useless, because it's PC optimized and we're on a Mac.
At least the new mobile site works all right. Oh wait. No it doesn't. It's optimized for video-friendly phones like the Sony Ericsson K85i Rogers Vision, and our BlackBerry ain't that.
Do the milk men hate us? Come on, guys. We eat cereal too.
- Some guy's hoping for Million Dollar Homepage fame after having fallen prey to a Woot.com April Fool's joke by offering his Woot "bag of crap" to the person who wins a drawing he will hold tomorrow morning. To enter the drawing, people have to donate money.
- Creative Director Laura Sweet responds to David Pogue's article about marketer's adoption of "web 2.0" and offers a few tips.
- CAANZ wants your entries. New Zealand's CAANZ wants your submissions for its media awards and has a little commercial to urge you to do so.
- Copyblogger has the goods on how to create a "rock-solid tagline" that works.
- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.
- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.
- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.
- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?
- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.
- Kids love social networks. O RLY? Thanks for the insight, champs.
- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.
Engadget says Apple has applied for six patent applications that reveal plans to turn iPhone into a "lifestyle companion." (Is that anything like a domestic partner?)
The patents would make iPhone the only product of its kind with the ability to scan product barcodes, track workouts and suggest new ones.
This probably doesn't mean the days of Nike+ are numbered, but we still want to say something ominous like, "Watch out, Nike. When you dance with the devil..."
Not that Nike ever needed help being bad-ass.
OgilvyOne Hong Kong along with XS2TheWorld and the Hyperfactory, in partnership with rugby tournament Sevens, have created, for Guinness, what's being touted as the first Cantonese-speaking mobile guide. The application, Guinness Passport to Greatness, tournament attendees match schedules, stadium information, maps, reviews and a guide to the city. Of course, spots where one can have a Guinness are highlighted.
For those attending the tournament who don't speak Cantonese, the mobile application speaks the language so non-locals don't get lost in the labyrinth of a foreign land. With prerecorded phrases such as "Take me back to the South Stand", "Another round of Guinness please" and "Can you direct me to the nearest ATM machine?", visitors will be well cared for. Well mostly. We're guessing it won't ask, "Where the nearest strip club?"
Claim the I-Coloured Mobile ZJ268 today for the low price of $128 and your soul.