Spitzer Scandal Spun to Promote Virgin Mobile

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"I'm tired of being treated like a number..." laments NY Governor Eliot Spitzer in this print ad for Virgin Mobile in Canada.

The copy goes on to read "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."

How very wicked. But revelations of Spitzer's place in the queue (Client #9) at a busted prostitution service come at an opportune time for Virgin Mobile, which only revealed its preoccupation with American politics this month.

Just another instance of Virgin behaving badly.

by Angela Natividad    Mar-11-08    
Topic: Magazine, Mobile/Wireless, Political, Poster, Spoofs



ANONYMOUS Introduces Walkman Slider to the Daisy Cutter

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This is kind of quirky. To promote AT&T's Walkman Slider, BBDO/NY and production company ANONYMOUS tried building an association between fireworks and the phone's blinky lights and slidiness.

Didn't LA Gear try saving its ass with some similar effort? We're always a little wary about products whose many merits begin and end with a light show.

by Angela Natividad    Mar-10-08    
Topic: Brands, Commercials, Mobile/Wireless, Television



Sprint Quick-Fixes Out of Kindness ... or Total Brand Negligence

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Sprintcuts, a handy-dandy Sprint campaign, gives tips on how to quick-peel a banana and dry nail polish in a blink.

The campaign leads people to Waitless.org, which shares other somewhat-productive tips on "time rebates" that are supposed to leave you with the sense that Sprint = time savings.

We've actually seen this spot, Instant Baby Soothe, a few times on either Hulu or ABC.com. We thought it was cool, but until this very moment we had no idea whose ad it was. Which would actually be helpful, because then we'd know who to blame when our relatives "WTF?" us as we carry their spawn to a nearby sink.

Big-ups to Candace for sharing.

by Angela Natividad    Feb-28-08    
Topic: Brands, Campaigns, Mobile/Wireless, Online, Video



Test Drive a Land Rover. On Your Phone!

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"But how do I do that?" you wonder.

Actually, you can't. But if you have a Blackberry, Treo or iPhone, you can locate a dealership and schedule a test drive.

"This is everything I've ever wanted!" you cry.

Wait! Don't thank us. Thank Ford, Mediaedge:cia and AdMob.

by Angela Natividad    Feb-22-08    
Topic: Brands, Campaigns, Mobile/Wireless, Promotions



Yahoo Justifies Greystripe Collabo with Financially-Bereft Stats

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So Yahoo got all chummy with Greystripe, an ad-supported mobile game and apps purveyor. For two months they worked together to promote Yahoo oneSearch, a universal search tool for mobile.

The campaign was called "Be a better..." (handyman, explorer, etc) and you can check out some executions here.

To demonstrate how smart (or how adept at denial) Yahoo is, the results of the campaign have come in.

more »

by Angela Natividad    Feb-15-08    
Topic: Brands, Mobile/Wireless



Mobile Phone Pictures Provide Discounts at Hong Kong Pizza Hut

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So Dominos Pizza has its cool new build your own pizza thingy. In Hong Kong, Pizza Hut didn't want to left out of the party so they hooked up with MyClick Media for a mobile promotion which enables people to use their cell phones to snap shots of images on Pizza Hut promotional material to get discounts and prizes. Of course, people have to have the MyClick software on their phones. In Asia, that's just another normal day using one's cell phone to manage every element of one's life.

more »

by Steve Hall    Feb-14-08    
Topic: Good, Mobile/Wireless



Blackberry Dabbles in Comedy to Snare Fresh Demo

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So, 101 bellybuttons walk into a bar.

This is just one of the cliffhangers you won't revisit after checking out teasers for this Blackberry-sponsored improv troupe.

Add crappy video quality and comedians telling jokes on the phone (isn't that a social faux-pas? If it isn't, it SHOULD BE), and you've got yourself an unbeatable stench.

Ads for the effort were featured on the front page of the Times. Richard at Gawker pointed it out to us. Thanks for engaging us in the angst, Richard.

by Angela Natividad    Feb-11-08    
Topic: Bad, Brands, Events, Mobile/Wireless, Online



For V-Day, Virgin Mobile Brings Sex to Text

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Phone sex too confrontational? Put the work where it belongs -- into your thumbs. Get into "promiscuous text."

Let's Have TXT is Virgin Mobile USA's raunchy rendition of a Valentine's Day mobile campaign. Play the voyeur as a trained professional of your choice -- housewife, plumber, cowboy, nurse or sexbot -- invites you to take part in sweaty handplay on that most seductive of QWERTY keyboards.

That clammy-palms feeling is also viral. Create invites for friends!

Brought to you by McKinney.

by Angela Natividad    Feb-11-08    
Topic: Campaigns, Mobile/Wireless, Online, Racy



Bud Bowl: As Much a Super Bowl Sunday Institution as Football (Teasers Added)

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For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.

Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.

Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.

Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.

more »



Happy Holidays, From Apple -- Er, Alltel

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Like Apple, Alltel Wireless looks to old-school animation to bring a festive feel to its holiday ads.

If that doesn't work, well hell, maybe free RAZRs will. Or a discounted MotoROKR with 50 free songs (snowflake-shaped ninja stars not included). Or both.

Attempts by competitors, vying feebly to beat the good guy, come stock. Hey, didn't Apple do that in its holiday ad too?

Put together by Bent Image Lab.

by Angela Natividad    Dec-15-07    
Topic: Brands, Commercials, Mobile/Wireless







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