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Last week students Jennine Punzone and Manasvi Abrol of Miami Ad School Brooklyn incurred the wrath (well ... not really) of no less than Philip Morris, having used a class assignment to propose an app called Bump a Smoke.
If you're a social smoker, or just somebody who comes up a stick short once or twice too often a week, the idea is brilliant. The hypothetical app lets you buy virtual smokes, which you can then exchange for real ones.
What irked Philip Morris was the unauthorised use of its Marlboro brand in the app mockup, and AgencySpy, which has covered the project in past, received the following letter from one Bill Phelps of Altria Client Services:
Kiran: The "Bump a Smoke" concept you posted this morning is in no way related to Philip Morris USA or the Marlboro brand. The company does not approve of this use of its trademark. Could you please update your post to clarify this or remove the image? Thanks.
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This isn't creepy at all. To plug its aggressively pink N8 smartphone, Nokia's produced "Freedom," a music video that Influencia describes as "a mix of Lady Gaga, Rihanna and The Exorcist." Its frontliner is none other than Mattel's Barbie, circa 1950s or around the time the pointy bra was born.
Barbie appears in all her plasticine antiquated glory, outfitted in a pink the same shade as the N8, sometimes with garishly coloured hair, other times with Sharpie tattoos, at least twice with Nokia signs covering her mammaries, and a few times -- disturbingly enough -- lounged on top of an N8 amid a circle of her own disembodied limbs.
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Here's one of those wack ideas masquerading as something novel. "Unbore Anything!" is an ongoing campaign for Carlsberg's still beverage Festis, whose name is already quirky enough to invite ideas of the same ilk.
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Not anywhere near as hot as the original Virtual Bartender from Beer.com that made the rounds six years ago but far more practical and useful comes this virtual bartender iPhone app for the East Atlanta Beer Festival. Created by LBi and called Re:Brew, the application will provide real-time ranking of the 150 beers that will be poured at the festival.
Come on, LBi! This is beer we're talking about. Where are the beer babes? Did you set your geeks lose on this project and forget to have them overseen by that oversexed, thirty-something art director who hits on all the hot, young interns every year? For shame!
On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.
The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.
Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.
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For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans. People arrange the cans on the ground in a way that represents the curves in a race track. That arrangement then becomes the shape of the race track in the game.
The work succeeds on two fronts. It offers up a free and customizable mobile game and it gets people to buy Red Bull in order to make the game possible. Fun + Sales = Win.
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During SXSW Interactive in Austin, Loopt, a location-based mobile service which launched a rewards program March 1, saw a 33 percent increase in check ins compared to the median over the past three weekends in Austin. For the push notifications, the service saw a 13 percent click-through rate to the fully branded reward page. For a program run specifically for Southwest Airlines, Loopt saw saw 22 percent of people who got the phone notification drop what they were doing to come and get the reward.
With the company's Reward Alerts, brands and local businesses can offer limited-time and perishable-inventory deals to nearby consumers. Reward Alerts help companies offer a "flash" deal that is immediately redeemable in person, instead of a deal that is purchased now, but used at a future date. The new local deal alerts add to Loopt's existing Friend Alerts, which send users a notification when a friend is nearby.
So what does a creative do in his spare time? No, not play Foosball. That's old school. He creates and iPhone app, of course. And that's just what RKCR/Y&R's Dan Hubert did recently when he unleashed iLazer, an app that allows you to add laser beams to pictures you have on your device or from Facebook. Images can then be shared to Twitter and Facebook.
Why anyone would actually wants to waste there time doing this is...oh wait...we waste countless hours screwing around with images here so we'll probably love this app.
The app is tied to a website that showcases the best and most inventive zapped snaps. There's also a section called CELEBRITiLazer where snaps of the rich and famous are zapped revealing their roving eyes.
Wouldn't it be nice if buying ads within mobile games was as easy as buying ads across websites with Google AdWords? That simplicity, it seems, will become reality with the launch of Tap Me, a mobile gaming ad platform that promises to make ad insertion easy for game developers and ad buying easy for brands and their agencies.
Kleiner Perkins says the mobile gaming space is a $50 billion marketplace with 300 million gamers worldwide who spend more time playing games and social networking than they do making phone calls and sending messages.
We've seen a demo of the platform and it is, indeed, simple. A major tenet of the offering is that game play will not be interrupted. Advertisers can buy keywords across the network associated with game play such as speed, agility, reload, energize and have their ads appear during those non-play moments of the games.
So simple, even a...oh wait...that tagline's already taken.
To celebrate Valentine's Day yesterday, Sir Richard's Condom Co., with help from TDA_Boulder, unveiled Significant Other, an iPhone app which turns the device into a personal massager with three intensities and a timer.
And just so all sides of the sexual scale are covered, the brand also released a branded cocktail napkin with instructions on how to fold it. Wait, what?. Women get to have an orgasm and men have to fold napkins? What the hell sort of equality is that?
Dear TDA_Boulder, we are reporting you to the Verizon Dumb Dad Association which insures men in commercials aren't tossed off as blithering idiots, emaciated savants and dolts who can't fold napkins. You should be ashamed of yourselves!
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