T-Mobile makes another cultural coup with its ongoing and highly social "Life is for sharing" campaign. On May 11 in Barcelona, the firm set up a huge live Angry Birds installment inviting people to play.
A few curious stragglers were drawn to a booth, where they found a smartphone with Angry Birds loaded. They'd casually draw the slingshot back (the birth of an addiction) -- and find to their surprise that the result was replicated in real life. It goes without saying that a crowd formed fast.
Here's an idea with interesting potential. For Diesel, European comms firm Fullsix had a baby burp of an epiphany:
Facebook's Like capability has become an online content standard. If Liking pages, content and brands online is so successful for spreading brand equity around, the Like ought to be replicated in the real world.
That's the dream, anyway. ONE.org has launched a free app that enables you to mobilise in an instant to fight disease and extreme poverty, wherever you are and whenever you feel like it.
The technology isn't anything you haven't seen before, but it demonstrates the power we hold in our hands and take for granted.
In an Internet Week panel led by Gloto Co-Founder and CEO Eric Con along with panelists Telemundo Director of Emerging Business Francisco Rivera, Syfy VP of Operations Shara Zoll and USA Networks Director of Emerging Platforms James Kolstad, it became clear both mobile and social play an important role in engaging TV audiences
Mobile and Social have been great tools for networks to re-engage their audiences. Telemundo, which focuses on Hispanic audiences, has used mobile very effectively. The demographics are interesting: Hispanic viewers have low ownership of computers but 45% have smartphones and a high percentage have email. Mobile has become crucial for them to engage their public.
Read the rest on Yahoo! Scene.
Last week students Jennine Punzone and Manasvi Abrol of Miami Ad School Brooklyn incurred the wrath (well ... not really) of no less than Philip Morris, having used a class assignment to propose an app called Bump a Smoke.
If you're a social smoker, or just somebody who comes up a stick short once or twice too often a week, the idea is brilliant. The hypothetical app lets you buy virtual smokes, which you can then exchange for real ones.
What irked Philip Morris was the unauthorised use of its Marlboro brand in the app mockup, and AgencySpy, which has covered the project in past, received the following letter from one Bill Phelps of Altria Client Services:
Kiran: The "Bump a Smoke" concept you posted this morning is in no way related to Philip Morris USA or the Marlboro brand. The company does not approve of this use of its trademark. Could you please update your post to clarify this or remove the image? Thanks.
This isn't creepy at all. To plug its aggressively pink N8 smartphone, Nokia's produced "Freedom," a music video that Influencia describes as "a mix of Lady Gaga, Rihanna and The Exorcist." Its frontliner is none other than Mattel's Barbie, circa 1950s or around the time the pointy bra was born.
Barbie appears in all her plasticine antiquated glory, outfitted in a pink the same shade as the N8, sometimes with garishly coloured hair, other times with Sharpie tattoos, at least twice with Nokia signs covering her mammaries, and a few times -- disturbingly enough -- lounged on top of an N8 amid a circle of her own disembodied limbs.
Here's one of those wack ideas masquerading as something novel. "Unbore Anything!" is an ongoing campaign for Carlsberg's still beverage Festis, whose name is already quirky enough to invite ideas of the same ilk.
Not anywhere near as hot as the original Virtual Bartender from Beer.com that made the rounds six years ago but far more practical and useful comes this virtual bartender iPhone app for the East Atlanta Beer Festival. Created by LBi and called Re:Brew, the application will provide real-time ranking of the 150 beers that will be poured at the festival.
Come on, LBi! This is beer we're talking about. Where are the beer babes? Did you set your geeks lose on this project and forget to have them overseen by that oversexed, thirty-something art director who hits on all the hot, young interns every year? For shame!
On April 5 Carlsberg will launch Unbottle Yourself, a competition that will encourage Swedes to engage in outgoing "missions" designed to "unbottled" the nation's apparently pent up reservations. The winner will get a free trip to Hong Kong.
The competition is delivered via mobile with an iPhone and Android app that includes over 500 missions such as silly in-store dances and dares to process one's love for another.
Prepare yourself for much light-hearted idiocy. But who knows. The competition could be the purveyor of the next viral sensation.
For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans. People arrange the cans on the ground in a way that represents the curves in a race track. That arrangement then becomes the shape of the race track in the game.
The work succeeds on two fronts. It offers up a free and customizable mobile game and it gets people to buy Red Bull in order to make the game possible. Fun + Sales = Win.