- Haven't we seen this Chinchilla crap before?
- Cathay Pacific wants you to "Meet the Team" by using its new iPhone application.
- Subaru is out with a new DDB Canada-created commercial for its Legacy. It points to a site which launches next week and "features 3D audio technology using a new 'hypersonic' recording technique that mimics the hearing experience of a test drive."
- RockYou has teamed with Procter & Gamble's Dawn brand for the "Dawn Saves Wildlife" campaign to encourage consumers to join the movement through Dawn's Everyday Wildlife Champions Facebook fan page.
WITH THE NEW IPHONE APP TO PROMOTE THE MOVIE, ya sick freaks. To promote the upcoming release starring Megan Fox, Tapulous is claiming to be the first iPhone app to run a user-generated contest. (How will I ever sleep now.) Download themes and contest info here.
Getting picked up by smarmy French guys with cheesy pick lines isn't exactly the thing one really wants to deal with on a Monday morning but, hey, like just about everything else these days, there's an app for that. And it's a branded app. Hence, we write about it to fulfill our duty to you loyal readers. Aren't we special?
So Hardee's - excuse us - Le Hardee's is out with Parisian Pick Up Tool, an app for "young hungry guys" which helps them pick up girls, insult their friends and, yes, ask for a discount at Hardee's...all in French.
Users can select their favorite French mouth image, select a message, and then hold the screen over their mouths to deliver it with a swarthy French accent or in perfect French with subtitles. The app also has coupon that can be used in-store.
We have LA's 72andSunday to thank for this Monday morning slap in the face.
- Some insurance companies will do anything to avoid paying a claim,
- I guess if you like Paulie and Dawn, you'll like this video.
- Ten Portland ad agencies are pooling resources and sharing talent to launch the second year of the ground-breaking COLABORATORY internship.
- Into mobile media? Here's and insider's guide to planning and buying mobile media
See that? Blue sky. That's a rarity these days. Just thought we'd point that out as we share with you this promotion for from Toyota for its 3rd generation Prius. Not that anyone is sitting outside much these days given the incessant rain but a free solar-powered WiFi area was set up outside Boston's Prudential center.
From 8AM until 9PM, anyone can sit down, plug their laptop in and enjoy some free WiFi. Sadly, sunny weather is not guaranteed.
Sick of getting too many phone calls and texts? Yea, we aren't either but Samsung thinks it's a big enough problem to launch a "24-hour silent disco" dance competition during which people listen to their Beat DJ phones and hope no one calls them. If they do receive a call or text they are eliminated from the competition.
Oh we really, really like this. Absolut has launched Drinkspiration, an iPhone app which makes drink suggestions based on mood, location, time of day, weather, liquor type (yes, they don't just limit it to vodka), drink color, shape of glass, type of venue and a whole lot more. You'll never order the same boring drink again.
Every drink the app suggests comes with a recipe so if you want something a bit too exotic for your neighborhood bartender, you can tell her how to make it.
Except with a Sony Ericsson F305 phone and not an actual Wii.
The F305 is a phone equipped with game and motion sensor technology, much like the iPhone, which -- like the WiiMote -- lets users control the game based on how they move their handheld.
To promote it, SocialMedia8.com launched the Motion Mania contest, where users are asked to shoot a video on mobile gaming and upload it to this website. Popular video producers could win tickets to the 2010 FIFA World Cup.
Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.
In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).
It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft's already aboard, plus Samsung's planning still more spots.
The one-time dauphin-of-Darkness must be a helluva prince to work with.
US Cellular launched a really neat program called Battery Swap. If you're on the road without a charger and your phone's dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one -- at no charge.
To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang
(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.