Today's tempest in a teacup comes to us courtesy of NYC-based Frames Bowling Lounge which wants to make a big deal out of the fact the New York Times has pulled one of its ad banners because it's too racy.
The ad banner shows a woman lying on a pool table (because, of course, all women do this) along with the copy, "Gentleman, It's Playtime" (because, of course, all men understand hot blonds who lay on pool tables want to have sex).
Touting its U.S. edition, UK-based newspaper The Guardian has launched its first U.S. ad campaign. The paper is well known for its Three Little Pigs and Own the Weekend ads.
The Guardian partnered with BBH New York to launch #VoiceYourView, a campaign that merges the Guardian's editorial voice with its strategy of open journalism.
Newspaper advertising? Does anyone still do it? It seems like a waste, right? Well, not if the creative garners all kinds of notoriety and publicity as Monday's Game of Thrones ad in the New York Times did.
The HBO ad placed the shadow of a dragon over a two page spread of not-real content. The stories themselves relate to the show. We're a bit surprised we're actually writing about a newspaper ad in 2013 but it just goes to show creativity still exists. Even if it is within a dying medium
In an effort to convey just how newspapers can still command a reader's attention, DuvalGuillaume, on behalf of Belgium's Newspaperwork, gave three top newspaper advertisers a free, chauffeur-driven ride (and a newspaper to read) while attempting to distract them with silliness.
Everything from pantless chauffeur drivers to flaming runners to mediuan strip golfers to a bear driving a car to a man in a space suit to an American Indian on a motorcycle couldn't distract the advertisers from their newspapers
Hmm. Either newspapers truly are interesting or the advertisers where just busy attempting to find their own ads and where in the paper their competitors advertise.
South Carolina's Rock Hill Herald placed an ad for gun shop Nichols Store adjacent to a news story about Friday's Newton school shooting. While the paper issued a profuse and, no doubt, sincere, apology along with the explanation the newspaper's layout was determined before the shooting, it's hard to believe no one caught this prior to printing. In any event, the newspaper's apology is below.
To promote an upcoming Yoko Ono-exhibition at Sweden's contemporary art museum Moderna Museet in Stockholm, TBWA Stockholm asked Yoko Ono to create an ad called AD PIECE, in her trademark instructional way. The ad ran on page 3 in the Arts section of Sweden's largest newspaper, DN.
TBWA asked Yoko Ono to sign five copies of AD PIECE in the newspaper before it went into distribution. Thus making five subscribers of DN the lucky owners of a signed piece by one of the world's most famous artists.
Adscam's George Parker brings to our attention an amazing ad for The Guardian created by BBH, London. The ad tells the well known story of the Three Little Pigs but with a modern twist. As the story unfolds, we see how it changes and how readers become intimately involved with the story through social media.
Parker writes, "A beautifully executed illustration of the power and interaction possible between traditional and digital media, and how this can rapidly and decisively change the public's perception and interpretation of the story."
Indeed. The ad truly captures how media works now and positions the paper (yea, an old school newspaper) as an important element in both telling the story and enabling other angles of the story to arise.
This guest post is written by Lloyd W. Armbrust, CEO of OwnLocal.
Newspapers need more money. Print subscriptions are in decline. Print ad revenues have fallen precipitously. Online advertising revenues are growing, but not nearly fast enough. There's an unmistakable sense of despair and hopelessness surrounding most print publications. Everywhere, newspaper publishers and ad directors ask the same question: "What do I do?"
Luckily, there's an answer.
The future of newspapers sits at the intersection between content and online services. In other words, it looks like a Newspaper plus a Digital Marketing Agency.
What good is a newspaper these days? Well, according to the Providence Journal, it's pretty much the only thing regular consumers have any more when it comes to the truth. As this new commercial for the paper informs, big companies have 597 lobbyists at the Rhode Island State House. Who does the average consumer have to represent them? A Providence Journal staff writer who, as the ad states, is all about providing and fighting for the truth.
Unavoidable biases aside, we like this approach. After all, the good 'ol newspaper doesn't have much to hang its hat on any more.
Here's some hilarity for the day. On October 19, The Daily Iowan published a front page story with the headline, "Despite poll, legal pot not near" along with the image of a bong. Innocent enough. Well, that is until the advertising department inadvertently got involved and slapped one of those sticker ads on the front page. According to Daily Iowan Editor, the newspaper only sells a couple of the stickers each year but this particular sticker from PWC read, "Grow your own way" lending a bit of unintentional hilarity to the front page story. Thanks for the tip @CampanaroCA.