Adrants reader Gareth sent over Levi's tribute to Senator Edward Kennedy. It appeared in the Sunday editions of the Times and the Globe and sports a rambling and whimsical quote from the Sen. ("The work goes on, the cause endures, the hope still lives, and the dream shall never die"), then a message from Levi's itself: "Let us continue his legacy of faith in the people and faith in the work that has yet to be done."
Wordy but loaded with gravity. We like that it remains sparing and casual; apart from the text, a hand-sketched version of the Levi's logo appears over its current tagline: "Go forth," part of a campaign primarily targeted to meatheads at uni.
The ad reminds us of Kenneth Cole's "Different Shoes" campaign, and it's a wonder to us that KC hasn't seized this opportunity to add Kennedy to its list of creative-friendly quotables.
It could just be that we didn't look hard enough though, so if we're wrong, send that bad-boy over.
Hmm. So U.K retailer Marks & Spencer runs an ad to apologize for charging more for its larger sized bras because, well, they have more fabric and they cost more to make but they run the ad with the headline, "We boobed," as if equating boobs to a mistake.
So, Marks & Spencer, are you saying breasts - of any size - are a mistake? Hmm. Not a very nice thing to say when you make your money holding up half the world's chests.
Oy. When will we stop the prejudicial hateraid parade towards any woman with more than a mere ant hill on her chest?
- While Japander has been highlighting this stuff for years, you can never get enough of the idiocy that is American celebrities doing overseas commercials.
- Rubicon the last best hope for newspapers?
- On Tuesday April 7 from 5:30PM - 7:30PM at SideBar (120 E 15th at Irving Place), the New York Advertising Club will host a networking cocktail hour. Details here. RSVP by April 3.
Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.
And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.
And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.
See the spots here, here and here.
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Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system
Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.
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These ads for nu-kitchen were pitched to us as eye candy for ex-English majors. Each has a tagline served up on a white plate -- innocuous at first, then you read the copy and your head starts bobbing subconsciously with the iambic meter.
See:
o You click, we cook, we deliver, you devour. (At left.)
o Knock knock. Who's there? Orange-chile tilapia with black forbidden rice.
o Gourmet delivery. Comfort food price.
o Click once. Eat happily ever after.
Each plate is furnished with a dish description in smaller text ("biscotti with dark chocolate dipping sauce," "espresso glazed pork with peruvian purple potatoes"). Outside the entree, there's a prominent promo: try three meals free.
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Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?
While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.
Oh, and Western Union is there to help that happiness happen.
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Body grooming company Veet, like everyone else, is taking advantage of President Bush leaving office with a cheeky newspaper ad which read, "Goodbye Bush." Simple. Effective. And, as they'd say over there, "spot on" strategy.
Hoping to take the euphemistic "special" out of "Special Olympics," TDA ADVERTISING & DESIGN/Boulder developed a print campaign that focuses on the sporting similarities between the event you watch and that other one.
"The typical perception of 'Special Olympics' is young children with Down Syndrome, playing track and field. We want to change that," said VP-Marketing Heather Hill of the 2009 Special Olympics World Winter Games. "The majority of our athletes are serious, adult competitors."
There's a brand repositioning worth throwing some weight behind.
Variants include "Slalom" and Ice Rink. If so inclined, you can also read the radio script.
The New England Aquarium's "See Turtles" campaign is an appealing exception to the no-pun rule. (Also, we like an effort that doubles as justification to take hallucinogens.)
Variants include Droplet, Water Tower and Rooftop, which will appear in magazines and newspapers.
Online banner ads -- which are also cute, if a little Clip-Arty -- include Snowman, Cocoa and Car. (Forgive us if these links break; they're hosted by Mullen.) These are slightly different from their print counterparts: in them, ordinary things take the shape of turtles over time, taking advantage of the 'net's ability to seize roving eyes. Frankly, the print stuff is better.
Work by Mullen/Wenham, MA. There's also radio material, which we didn't get to hear.
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