Here's an eye-catching campaign. Agency Republik creates Illuminator, a series of time-released puzzles and clues whose answers lie in the Nasher Museum of Art at Duke University.
The campaign will run twice in six months through newspapers, on the Illuminator site, on signs in the museum, and in a flip book at the museum store. Each clue corresponds to one piece of art; for example, this Missing poster speaks to Memories by Sheng Qi. And the image at left points to this guy.
The person who nails all 20 gets ... a free shirt. Okay, that kind of sucks. But the game is intriguing and possibly, yes, illuminating. If there's anything we learned about America post Da Vinci Code it's that you can only get people's asses into a museum if they have a ball of yarn to untangle - and possibly a cryptic murder case involving an albino, but you can't ask for everything.
Sometimes you need to go vintage to remember how far we have (or haven't) come. Before cowboys, Marlboro marketed with that other lovable doe-eyed mom-melter: kids. The text just kills us.
We only wish we could have invited our moms to light up pre-punishment without getting thrown into next year. See the complete ad here. - Contributed by Angela Natividad
Oh the horror! AdPunch points to recent news Zara Phillips, the granddaughter of Queen Elizabeth II, has appeared in a Land Rover ad wearing a white gown covered in mud with the headline, "Beautifully Poised." Nice ad but it's apparently against royal protocol. Her appearance is part of sponsorship deal with Land Rover which sponsored her during her recent competition in the World Equestrian Games where she won a gold.
While the Queen might be angry, many other are just fine with her land Rover appearance. Labour Glascow East MP Ian Davison said, "Miss Phillips is to be commended for making her own way in the world. If she is cashing in on her success as a sporting star as other people do, then she is making something of herself."
Is this the end of royalty as we know it? Or is this just the natural way of things? Those in the U.K., please enlighten us.
We don't usually expect to see famous impressionist artwork in hospital ads which is why this ad campaign for New Hampshire's Exeter Hospital by Boston-based Winsper jumped off the pages of the press release and slapped us pleasingly in the face. With the tagline The Art of Wellness," the campaign aims to, well, be different and, thankfully leave behind the overused, meaningless white coat and cutesy family imagery of which most hospital ad campaigns, sadly, consist. The creative will see representation in print, on radio and on billboards. See all the creative here.
Before the wonders of the Internet, we never had the pleasure of experiencing how open other countries are about the subject of sex. In America, we toss the subject into a box, throw away the key and hope no one ever finds it. Caffeine Marketing points us to a Belgium-based sex and AIDS awareness campaign by Sensoa. There are several versions of the ad that were developed for both the general public as well as specific audiences such as school children and homosexuals. Translated, one of the ads reads, "Oral, vaginal, anal. How about verbal? Say what you like, what you expect, how far you will go. And expect the same from your partner. Because good agreements makes good sex."
Copyranter wonders whether or not the recent new York City Health Board law to ban trans fats in all foods found in New York will lead to the banning of street food carts, deli salad carst or even farting. One cause group, Consumer Freedom thinks the law goes too far and asks in a USA Today ad if pizza, hot dogs, corned beef and coffee should be banned as well since, ya know, they're kinda bad for you too. Next: miniskirts and halter tops because, ya know, they're distracting.
Acknowledging it's "guilt" in such "crimes" as "convincing the EU to outlaw development of all genetically modified organisms" and "helping ban corporations from dumping radioactive waste into the ocean," Greenpeace has launched a newish Zig-created print campaign that aims to call attention to its work. Five print executions are here.
What's that you say? Another sex-laced image on Adrants? England-based health care provider NHS wants men to know that smoking damages the valve that close and traps blood in the penis so that an erection is possible. Shawn Waite points us to the organizations recent campaign and website that uses the image of a burning cigarette as an increasingly flaccid penis. Be sure to check out the organization's Soft Magazine.
The ongoing LA Weekly campaign is dipping its toes into the consumer-generated space with Blank Blankly, a section of their site that allows people to upload an image, add some text and, poof, create an ad similar to the newspaper's campaign that's been running for quite some time. Trouble is, once you've upload your image and make a mistake like we did, it doesn't appear you can edit it after the fact. And adding the copy? Well we gave up in frustration. Of course, it could be that we're just not that smart around here and the promotion is a great one. You decide.
Apparently because Dan Rather's reporting is so explosive or it's what's needed to get anyone to care what's he's doing these days, BooneOakley chose to go with a hand grenade motif in a newspaper campaign to promote the news man's Dan Rather Reports show on Mark Cuban's HDNet. The ads will appear in the Wall Street Journal, USA Today, LA Times, New York Times and the Philadelphia Inquirer. Why can't aging anchors just ride off into the sunset with their final glory intact rather than dwindle away to also ran status on a technology platform the intended demo has likely never heard of nor will ever use?