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Adrants reader Jamie wonders what's up today with the word "yes" in the Wall Street Journal today, writing, "What's the deal with pgs A10, A11 & A13 of today's Wall Street Journal? Hilton, GM and Sprint. All 1/2 or full page ads with the word 'yes' big and bold in the headline. Is there something I should be reading into here? Is 'yes' the new "it" word in advertising?"
Pure coincidence? Anyone from the WSJ, Hilton, GM or Sprint care to comment?
Putting aside the fact a publisher can accept or reject any ad they choose for any reason whether they agree with the ad's message or not, human rights activists are not pleased with The New York Times' decision to take $929,000 from Sudan for an eight page insert touting the country's "peaceful, prosperous and democratic future. On one hand you can say this is wrong because it attempts to glorify what many, including the Times itself, feel is a not so nice government. On the other hand, you can laud the move as a clear separation of church and state between the paper's editorial and its advertising, the kind of thing American's love to celebrate.
By making people feel like they waste too much time sleeping by presenting them with long lists of books they've likely never read (but should have) or places they've likely never traveled to (but should have), Leo Burnett Lisbon, for its client Heredia coffee, tags these ads with, "You lose 1/3 of your life sleeping. time to wake up." See the other ad here.
CitySpecific points out an ad for HBO's polygamy-themed Big Love placed in the New York Times wedding announcement section. The ad shows Big Love star Bill Paxton in three separate wedding announcements with his three brides played by Jeanne Tripplehorn, Chloe Sevigny and Ginnifer Goodwin. CitySpecific questions the Times acceptance of this ad but we think it's just another inevitable sign of things to come.
This campaign for LA Weekly's been running a bit and we've all seen the image of Vampire Bush but we thought we'd pull it together for you and show the other images from the campaign that endeavor to "provoke thought, stir controversy and encourage conversation." The images, which range from global to local, are running in the paper, have been affixed to the paper's sidewalk dispenser and have been wild posted around the city. See four of the images here.
Adrants reader John Brock sends us this precious example of how not to use slang in advertsing. Massachusetts discount chain Building 19 ran an ad in a flyer promoting wife-beater t-shirts. Oops. Out came the cause groups on that one with Jane Do Inc. spokewoman telling Boston's WCVB, ""I can't say what I thought. I know what I thought, but I can't say out loud what I thought." We know what she thought: "You chauvinistic asswipes! How the fuck could you degrade women so harshly glamorizing low life, trailer park scum who beat the shit out of their wives on a daily basis?"
Building 19 apologies came fast from spokesman Jerry Ellis who said, "They were right. It was awful and I am sorry it happened. It's a slang expression, a street expression, but we should have known better not to use it. I am supposed to read every word. Sometimes it's busy or I am lazy. We are working on a retraction." Refreshingly, that comment definitely didn't go through the press release filter.
The New York Times and "Jeopardy!" announced Monday an agreement between the paper and the quiz show under which the Times will offer a "Jeopardy!" Clue of the Day answered later on that day's "Jeopardy!" show or in the next day's issue of The New York Times. The Clue of the Day will appear adjacent to the "Tomorrow in The Times" box Monday through Friday and on Sunday near the "Information Directory," and will also be available online at nytimes.com/games.
As part of the agreement, The Times will be included periodically as a category on the television program. Also, the show's Brain Bus, staffed by the "Jeopardy!" Clue Crew, will appear Feb. 25 from 10a.m. until noon at the New York Times Travel Show, held at the Javits Center in New York City. A category called "All The News That's Fit to Print," about news articles and features of The New York Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the newspaper.
George Parker, who writes the Adscam and AdHurl advertising blogs will appear on NBC's Today Show tomorrow, Tuesday, sometime between 7A and 10A. Parker will discuss the impact of the Internet and other newer forms of advertising have affected newspaper advertising effectiveness and revenues. Parker should know what he's talking about as he's been in the business for over 30 years, worked for many agencies and is currently writing a book entitled, "Entrepreneurial Advertising."
As a goof, a new business strategy and a statement that isn't far from the truth, Maryland-based ad agency MGH placed an ad this week in the Wall Street Journal with the headline, "Sweatshop conditions at America's advertising/PR agencies must end." The ad claims agency personnel are overworked due to decades old practices of cutting overhead and under staffing, that it's an unseen practice and that it negatively effects clients. All true. However, the ad neglects to mention clients no longer value most agencies as the true business partner they once were and refuse to pay them what they're worth, sloughing them off and just another vendor which can be financially bled dry while the client reaps the rewards and profits the agency created for them. Of course, an ad that spoke that truth wouldn't gain much new business.
To be fair, most agencies are not adapting to clients' needs and have refused to step outside the mold that's been in place for a hundred years. So it's no surprise clients have devalued agencies because, in the eyes of the client, they aren't getting what they want from the agency so they aren't going to pay thereby causing the problem this ad so succinctly points out.
Our Canadian correspondent, Sanj, sends us this ad for ezdivorce, a company that specializes in, as the name indicates, divorces. The ad, which appeared in the Toronto Metro paper, carries the ingenious headline, "Holidays Are Over - You Can Stop Pretending Now," giving nod to the perpetual postponement of all thing painful during the Holiday season. Simple. Witty. We like.