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As part of a promotion to tout its classified advertising sections, the Charleston Post and Courier launched a television and print campaign accompanied by a third, very interesting element: pizza box advertising. Yes, there's been ads on pizza boxes before but the paper's agency, RawleMurdy, worked directly with local Charleston pizza shops providing them with a total of 50,000 pizza boxes branded entirely with the paper's message and an offer for free classified listings for items under $100.
The campaign ran between August 27 and September 26. The paper reports phone inquiries and online listing are up. Not half bad in an age where many paper's are seeing a decline in classified ad revenue. You can view the print work here and one of the spots here.
It seems those in the Pacific Northwest think alike when it comes to travel and tourism advertising. In early September, we took a look at a campaign for Horizon Air which highlighted the 200 mile stretch of Interstate 5 between Seattle and Portland. It's referred to The Slog for all the oddities and annoyances along the way that make taking a Horizon Air (of course) flight to traverse the distance instead.
Apparently pleading with drug-addled starlet Lindsay Lohan to save herself, New Jersey-based Canterbury Institute has introduced ads with the headline, "Don't Die Lindsay!" Funny ha ha. Trouble is, they really don't care about Lindsay. They're just exploiting her to promote their own drug and alcohol addiction services. Lame.
- WPP New York is reportedly not going to defend its $70 million Jenny Craig crative account which has been placed in review handled by Blank and Associates.
- The New York Post is expanding its Page Six gossip section to a full blown Sunday glossy magazine section debuting this Sunday.
- Walter Kronkite is returning to television and will appear on the newly launched Retirement Living TV.
- In an interesting mashup, the Polygamous Marriage conference in New Orleans October 26 brings together media, account planing and creative to hear speakers such as Modernista's Gareth Kay, Fallon's John King and Naked's Paul Woolington.
- As if there weren't already an overabundant plethora of awards shows, AdWeek now wants to honor supposed future creative geniuses before they even become geniuses with its "10 Best Creative You Don't Know" showcase.
- Calling AMC's Mad Men, Dr. Ernst Dichter's The Hidden Persuaders and current motivational research "mostly bullshit," George Parker manages to get himself into Advertising Age and promote his new book, The Ubiquitous Persuaders which, if his past book, MadScam, is any indication, won't be bullshit at all.
- Magazines and newspapers aren't doing anything wrong. It's just that the ads inside them all suck.
- Hyundai's new campaign leaves behind the brand name hoping to leave behind associated cheapness.
- Has anyone else noticed how "bloggy" Advertising Age is getting and how it's now OK to "print" words like fuck and bullshit? We just thought we'd wonder publicly a bit about that.
- If you want your NFL online...legally, that is... the league is splitting with CBS Sportsline and launching its own site to offer its library of video.
- The UK's KateModern is the answer to LonelyGirl15. Viewers and brands seem to like it. Hmm. Not as cute as Bree.
- Diversity rocks the apple cart which is why things won't change until a new cart arrives. Sadly, we couldn't agree more.
- While concern over CBS's Kid Nation increases and advertisers shy away, we're betting this thing'll be a hit.
Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.
The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.
The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.
There's something for everybody out there. And if it so happens that you have high levels of physical fitness, exceptional sheep counting abilities and work dogs handy, you may be looking at a future as Stockman (yes! Capital S!) with T&R Pastoral.
The "permanent afternoon shift" is advertised in this classified, fresh out of Australia. It might be that the trickiest part of the job will be conducting the rigorous daily count without finding yourself lulled to sleep.
Who says the print ad is dead?
A friend from Down Under sent us a couple of ads for firm kwp!, which, perhaps frustrated with the self-entitled glamazons who came a-knocking for ground-floor opportunities, decided to take a more, uh, straightforward approach.
This classified, for instance, spouts, "Help make ads. And coffee too."
To the left: "If you think this job is crap, wait 'til you see the pay." This version quickly ends, "Apply now, because chances are no-one else will."
Nice, kwp!. No one can say you didn't warn them.
Playing gofer does wonders for your ambition. Having had to fetch our fair shares of coffee and muffins, every new day only made us hungrier for the moment we could send our own interns' asses all over town for the one chocolate croissant left in a 30-mile radius at 2:30 in the afternoon.
Nothing makes a pastry taste better than the sweet smell of fear.
- While the statement "more money than God" really doesn't make any sense, Google certainly has a lot of the green stuff. Recently posting its Q2 revenues of $3.8 billion, the digital giant continues to grow with a 58 percent jump from last year and a 6 percent jump from last quarter.
- In Toronto, some are not very happy the Star has begun accepting cover wraps as ad units.
- Using the word "explosion" in an airport diorama gives good reason for the rest of the world to think those of us in advertising seriously do have a screw loose.
- 50 Cent is angered over a Shoot the Rapper banner ad on MySpace which contains the likeness of him. He's suing MySpace.
- Former Deutsch Group Creative Director David Rosen has published I Just Want My Pants Back, a novel about a 25 year-old man "searching for meaning, love, a profession - and a missing pair of pants" and who is..."in need of a functional vagina."