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"Dude! I got it! since we used that Dumb Dad shit a while back and everyone got all over our asses for it, let's just go back to the hot chick. No one complains about the hot chick. I mean they're everywhere. We'll just have her flip the phone across her chest with a fuck me look on her face and this bad boy will fly off the shelves. Cool?"
Oh wait, this is a Samsung ad, not a Verizon ad. Oops, wrong conference room. Sorry about that.
There are many ways to sell mouthwash and, believe us, we've seen them all. Except for this new piece of work for Oral-B from Leo Burnett Brazil. No one likes to be near a person with bad breath so why should it be any different with telephone listings?
"When pigs fly" would be the appropriate response to anyone discussing the notion of a newspaper increasing its circulation. Well, the Philadelphia Inquirer did increase its circ and pigs did, in fact, fly. Beginning last Thursday night, to celebrate the paper's 63,000 circulation increase and with help from Gyro Worldwide, flying pigs adorned the Philadelphia Inquirer building. Along with flying pigs, Gyro developed a print and radio campaign to celebrate the increase. Check out the video of flying pigs here. It's not something you see very often especially when it relates to newspapers.
Oh, the fabled office party. That national workplace pass time which accomplishes nothing except to make you look like an idiot in the morning for that thing you did last night which, in the heat of the moment, you thought was funny...but really wasn't. There are countless stories of office parties gone wrong but Metro Gym wants to help. Well, at least with one ass-pect of of the party: toning your ass to perfection so when you place your naked ass on the copy machine, the reaction to the result will be jealously rather than laughter. Metro Gym thinks there's nothing hotter than a tight ass sitting on a copy machine and they promise to help you get that tight ass.
In a somewhat misguided attempt to demonstrate why Motorola's shareholders should hand the keys to the coffer to him, Carl Icahn took out a full-page newspaper ad in The Wall Street Journal to air a, well, bitchslap in ink.
In appropriately dramatic boldface type his harsh letter reads, "I am convinced that significant stockholder representation in the Motorola boardroom, even by a single director, is absolutely necessary at this troubled company [...] I am seeking a single seat, a single voice, asking for accountability instead of 'business as usual.'"
He also mentioned that management was like "something straight out of Alice in Wonderland," a quote we particularly like.
Motorola recently responded with some tome about how very very wrong Icahn is and how serious and responsible they are.
Oh yeah? You want to talk serious? Why do RAZRs suck so bad?
The ever-cheery Ivan at Ads of the World points us to a campaign for The Cape Times, a South African daily.
Peaceful prints depict the quiet before a given international storm. The slogan quotes the catastrophic date ("Monday 10 September 2001," for example) and soberly admonishes, "The world can change in a day. Don't miss your daily edition of in-depth news. Cape Times. Know All About It."
Check out 9/11, the Kennedy assassination, Soweto uprising and Hiroshima versions.
While leveraging tragedy always draws some heat, we're on the fence with these. They get the point across nicely but it rings callous to capture moments of quiet intimacy that took place before the world came tumbling down.
Maybe that means the campaign is good. Either way, Lowe Bull is to blame.
Suggested slogan change: "When yo' shit hits the fan, we'll be printing the casualty list!"
- The Seventh Chamber, Kontraband's Viral seeding agency, is launching a new Xbox viral to mark the release of Guitar Hero 2.
- Manhattan based Submedia is unveiling a new technology for use with industry-standard 6 by 4 light boxes with a new campaign for Land Rover's LR2. A total of 15 displays, which contain no moving parts and become four-second movies as viewers walk past, will be rolled out in New York, Chicago, Los Angeles, San Francisco and Miami this week.
- Cynopsis reports, "Tribune Company, with its strategic review process concluded, announced a transaction which will take the company private, with shareholders receiving $34 per share in a two-stage plan."
- Omnicom's Chuck McBride-created Cutwater just snagged the $360 million Jeep creative account.
- Writing ever so eloquently, "You'll very probably get laid off, what with the fucking deluge of account losses and reviews this sad excuse for an agency is currently looking at," the always opinionated George Park sounds off Draft/FCB's claim everything is just fine.
- Here's an inventive use of an elevator to promote a forklift.
- Cynopsis reports, "CBS struck a deal to supply Sprint TV with full episodes, live mobicasts and video highlights from several CBS shows. On demand content includes nightly mobicasts of CBS Evening News with Katie Couric, full episodes of Jericho and clips form several popular prime time and late night shows including the three CSIs, Numbers, Survivor and Late Night with David Letterman. The content will be ad supported with short video pre-rolls.
- Life magazine just can't catch a break. Time Inc. has killed the magazine, now a newspaper insert, for a fourth time. Let the thing die in peace, will you?
- Yahoo is launching a mobile ad network and plans to partner with publishers. Initially, Yahoo has deals with MobiTV, Opera and Go2.
- Surveying 3,000 people, Millward Brown found TV commercials inserted into Internet programming work better than their traditional TV counterparts. Attention and awareness are up over 50 percent compared spots viewed on TV.
- Bill thinks this UK OS3 launch trailer is "weird as hell." We'd have to agree.
- Bob Garfield gets a lashing over at Gawker.
Ever-so-delicately raising the topic of flatulence in the Ladies Home Journal, Copyranter tips us off on these completely weird cauliflower love letter ads for Beano. Check out a break-up variation.
We're totally mystified by the melodramatic soap opera serial vibe of the campaign, set off with wilty illustrations. Why can't we just say it would be nice not to look preggers in our little black dress tonight? Enough of this tiptoeing around the subject with the mopey gas-bestowing veggie. Nobody's writing love letters to vegetables. We're all just trying to keep our stomachs tucked into our jeans.
When you've got serious marketing dollars to throw behind wooing someone, it's a fine line between making them feel like stars and just, well, stalking the dickens out of them.
Philly-based 160over90 assists Wilkes University toward one or the other of these ends. Using mall kiosks, MySpace ads, billboards and whatever other media happened to be standing in a would-be Wilkesian's way, the university gave accepted students a king-sized shout-out.
The campaign makes Mini's "Hey Joe Shmoe" RFID-based billboard idea look piddly - it actually goes into details about the students' activities and ties them into the ad pitch.