So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong


OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? Have you dusted it for cobwebs lately?

And after all that time and money you spend on social media and content marketing, it's still the website -- or the most part -- where all the action you care about -- sign ups, sales, etc. -- occurs. So if your website is still a piece of annoying Flashturbation or, worse, not supporting your omnichannel efforts, you might as well go unearth that Geocities version of your website from back in the day.

Here's a few tenets of a well oiled website. Maybe you know all this stuff. Maybe you've forgotten. And, hey, we all get busy and can use a good, swift reminder from time to time.

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by Peter Daisyme    Aug-31-15    
Topic: Online

BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate


While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle.

To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"

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by Steve Hall    Nov-17-14    
Topic: Online

Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man


This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man in the World.

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by Steve Hall    Oct-30-14    
Topic: Online

Merchants Who Sell Through Affiliates Are 4X More Likely to Make A Sale


In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.

Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?

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by Steve Hall    Sep-19-14    
Topic: Online

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Dancing Dogs + Animated Gifs = Awesome Time Waster!


Hahaha. This is too funny. Then again, we are easily amused. Then again, we're talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.

Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.

And that's it. Have fun.

by Steve Hall    May- 6-14    
Topic: Online

5 Tips to Boost Your Brand in A Changing SEO Environment


Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. But let's not forget about the granddaddy of "getting found" online: SEO.

The approach to SEO has changed quite a bit over the years. It's no longer about "gaming" Google will silly parlor tricks because, well, Google is on to your tricks. So effective SEO is a lot more than keyword stuffing and other forms of trickery.

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by Steve Hall    Mar-31-14    
Topic: Online

5 Tips for Creating a Great Landing Page


As the age old saying goes, you only get one chance at a first impression and when it comes to online marketing, your landing page is often times that first impression. It's your opportunity to tell customers about your product or service and convince them that it's the best one on the market.

If you are able to create and maintain a great landing page, there's no telling how far your business could take you, so with that in mind, here are our five best tips for creating an outstanding landing page.

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by Steve Hall    Jan-30-14    
Topic: Online

The 3 C's of Successful Content Marketing


Content marketing is a powerful way to get your audience's attention and build trust. It might seem difficult to get started but it's pretty easy to grasp when you break it down into a few steps. If you are struggling, just remember the 3 C's of Content Marketing - Create, Curate, and Circulate.

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by Steve Hall    Jan-13-14    
Topic: Online

Bacon Professes Love to Egg 'Love Atually'-Style


So the movie, Love Actually, is becoming a Christmas classic. And who can resist the sicky sweetness of that scene where Rick Grimes professes his for for Keira Knightley using flash cards? I mean, really. It rivals the boombox scene in Say Anything, right?

Well, Erwin Penland is putting that scene to good use for Denny's this holiday season with an animated gif in which a piece of bacon professes his love for am egg. We all know bacon and eggs should be together, right?

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by Steve Hall    Dec-20-13    
Topic: Online

Why Marketers Shouldn't Panic About Email Filters - At Least Not Yet


Email filtering is a hot topic right now. And it's not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. No wonder we always feel like we can't get enough done.

The latest big headline comes from The New York Times, which recently ran an article about retailers who are freaking out about Gmail's new folder for promotional emails. The new feature automatically filters most branded emails into a separate folder but also places a "Promotions" tab atop the main in-box so that the quarantined emails are only a click away.

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by Steve Hall    Oct-15-13    
Topic: Online, Opinion, Research

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