Digital marketing continues to evolve. While the principles of good marketing remain the same, the way in which digital marketing is carried out has adapted with the rise in technology.
It is important that you leverage current digital marketing technologies and practices to grow your business, however with the pace that digital marketing is evolving, it can be beneficial to bring in outside help to support your business.
Below, we share some of the key digital marketing services that you should seek out to support your marketing efforts.
Rich media ads are among the most popular ad forms currently used to generate higher revenues and improve customer interaction. Their effectiveness can be widely seen in the fact that over 12.19 billion dollars have been spent on rich media advertising in recent years. Statistics from eMarketer have also shown how, when combined with HTML5 ads, rich media advertising increases CTR by over 267%.
You're probably wondering what rich media is and how you can bring it on board to improve your marketing efforts. Well, you're at the right place! Today, we will cover everything you need to know about rich media ads and how they improve the creativity and effectiveness of your digital marketing strategies.
As a business owner, if you want to keep your business running and reach an extended market, you need a website. It is the need of the hour. A website can help your business grow in many ways. However, it is incomplete without SEO.
SEO stands for search engine optimization. It is a process of increasing the quality and quantity of web traffic to a website by utilizing a set of tactical practices. It is crucial for ranking a website on the top of the search engine result page (SERP).
The reputation and credibility of your website are some of the most crucial factors when it comes to brand popularity, rating, and revenue. Ans how to build trust? Through other websites' mentions of your source, of course!
Backlinks work like a charm when used properly. Several mentions from sites with high authority, and you're already rising in the ranks. Of course, such links aren't the only thing to handle to gain credibility. But we'll focus on it as one of the main instruments in this article.
Let's see the impact of backlinks on the reputation and trustworthiness of your business website!
The average employee receives hundreds of emails per day. Many of the promotional emails that people receive are never opened. So let me ask you this: how many people do you think are willing to let you fill their cluttered inboxes even more?
The answer is very few. That's very disappointing because email marketing is one of the most effective marketing channels.
Luckily, lead magnet funnels provide a unique way of growing your email list. The strategy incentivizes website visitors to provide their contact details with an irresistible value proposition.
What's the Disruption of the Online Marketplace means for eCommerce Businesses
Marketplaces have recently changed the way people do business. In the past, there was an average man who would buy an item and then sell it to another person for a profit. Or he hired someone and then offered that person's services to the customer. Online marketplaces have enabled people to connect directly and freely with one another to trade on their terms.
From the beginning of eBay in 1995 to the wide range of markets available today, the principle has remained the same: eliminate intermediaries, reduce costs and give the parties complete freedom of contract. However, as with all other industries, the recent pandemic has had a major impact on online markets. However, unlike many other industries, the impact has been largely positive. But first, we discuss the main drivers of web market development when market disruption occurs and what this disruption means to your business.
Let's be honest. It's getting tougher to rank on the first page of Google these days. With more websites gunning for Google's prime real estate, finding competition isn't too difficult regardless of your business niche. While many people look to hire an SEO service (and that is the smartest choice if you're competing with the best of the best), there are quite a few things that you can do to give your business website that much-needed edge on the SERPs.
Some business owners think that selling things online is simple. After all, the process seems straightforward. Create a website, upload products, and customers will rush towards your store. However, in reality, this is usually not the case. Online selling requires implementing intelligent marketing strategies and consistent use of time, effort, and resources to thrive.
Luckily there are some ways that can help eStore owners find the success they require. If you're a startup willing to boost your revenue and increase sales, here are some tried and tested methods that will help you grow your eCommerce Sales and satisfy your customers for sure.
When it comes to developing your online business, rising your website's traffic can help to boost its popularity and thus increase the number of visits speeding up the site's move to the top of the search ranks.
However, the major stumbling point here is how to get that so badly needed traffic to your website. And since there are tons of different options existing these days, it is somewhat complicated to not get lost and pick up the ones that work best. Fortunately, we have highlighted ten strategies that will surely attract traffic to your site better than others.
With billions and billions of people having direct access to the internet through smart devices or computers, every business today has a website online. Website speed is a crucial ranking factor for search engines like Google, Bing, Yahoo, etc. Your website speed will have a huge impact on your site's visibility, user experience which will lead to sales and boost revenue. With modern technological advancements, consumers are getting more impatient as most of them don't even wait for two seconds for the website to load.
With the growing technology, consumer getting impatient as most of them are not ready to wait even two seconds for the website to load. A one-second delay can cause your prospects to move on to another website and increases your bounce rate. In order to have a strong online presence, website owners much optimize page loading speed on their site. While design, user navigation, theme, readability, and quality content are all critical elements of a successful website, a slow website will keep your profits from being satisfactory.