Dos Equis Does Interactive 'Eyes Wide Shut' With Most Interesting Man

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This might be what the trailer for the 1999 Tom Cruise film Eyes Wide Shut might have looked like if it were made today...as a beer commercial...with another man as equally important as Tom Cruise, Dos Equis' Most Interesting Man in the World.

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by Steve Hall    Oct-30-14    
Topic: Online



Merchants Who Sell Through Affiliates Are 4X More Likely to Make A Sale

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In the next 12 months, global eCommerce sales are expected to hit $1.4 trillion as more and more consumers increasingly use mobile and tablet devices to shop. But the future is not just about online shopping. Shoppers are demanding, smoother, more personal integrated shopping experiences, hence the ever growing trend of Omni-Channel.

Omni-Channel is an evolution of multi-channel retailing that provides the consumer a seamless shopping experience across shopping channels, online or off and its not just about mobile or responsive design. Omni-Channel should include the online to offline experience; consumers finding a product online as well as shopping in store. what does refocusing on omni-channel mean for online shoppers? What does the mean for retailers, what does this mean for affiliates?

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by Steve Hall    Sep-19-14    
Topic: Online



Dancing Dogs + Animated Gifs = Awesome Time Waster!

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Hahaha. This is too funny. Then again, we are easily amused. Then again, we're talking about dancing dogs! Hip hop dogs. Latin gods. Electro dogs, Disco dogs.

Dog treat company MISFITS, with help from Proximity Canada, is out with The Gif Dog Party, a site on which you can choose a song, a venue and a posse of dogs to get their dance on. And the, of course, share the whole creation to your social media followers.

And that's it. Have fun.

by Steve Hall    May- 6-14    
Topic: Online



5 Tips to Boost Your Brand in A Changing SEO Environment

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Online marketing. Content marketing. Inbound marketing. Native advertising. Sponsored content. There's a lot of buzzwords being tossed about these days when it come to making it easier for people to find your brand online. Most of these buzzwords front for practical and effective strategies any intelligent brand should employ. But let's not forget about the granddaddy of "getting found" online: SEO.

The approach to SEO has changed quite a bit over the years. It's no longer about "gaming" Google will silly parlor tricks because, well, Google is on to your tricks. So effective SEO is a lot more than keyword stuffing and other forms of trickery.

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by Steve Hall    Mar-31-14    
Topic: Online



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5 Tips for Creating a Great Landing Page

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As the age old saying goes, you only get one chance at a first impression and when it comes to online marketing, your landing page is often times that first impression. It's your opportunity to tell customers about your product or service and convince them that it's the best one on the market.

If you are able to create and maintain a great landing page, there's no telling how far your business could take you, so with that in mind, here are our five best tips for creating an outstanding landing page.

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by Steve Hall    Jan-30-14    
Topic: Online



The 3 C's of Successful Content Marketing

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Content marketing is a powerful way to get your audience's attention and build trust. It might seem difficult to get started but it's pretty easy to grasp when you break it down into a few steps. If you are struggling, just remember the 3 C's of Content Marketing - Create, Curate, and Circulate.

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by Steve Hall    Jan-13-14    
Topic: Online



Bacon Professes Love to Egg 'Love Atually'-Style

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So the movie, Love Actually, is becoming a Christmas classic. And who can resist the sicky sweetness of that scene where Rick Grimes professes his for for Keira Knightley using flash cards? I mean, really. It rivals the boombox scene in Say Anything, right?

Well, Erwin Penland is putting that scene to good use for Denny's this holiday season with an animated gif in which a piece of bacon professes his love for am egg. We all know bacon and eggs should be together, right?

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by Steve Hall    Dec-20-13    
Topic: Online



Why Marketers Shouldn't Panic About Email Filters - At Least Not Yet

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Email filtering is a hot topic right now. And it's not hard to understand why. We spend more time reading and sending emails than we do at almost anything else. How much time? The average person spends a mindboggling 28% of work time reading and responding to emails. No wonder we always feel like we can't get enough done.

The latest big headline comes from The New York Times, which recently ran an article about retailers who are freaking out about Gmail's new folder for promotional emails. The new feature automatically filters most branded emails into a separate folder but also places a "Promotions" tab atop the main in-box so that the quarantined emails are only a click away.

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by Steve Hall    Oct-15-13    
Topic: Online, Opinion, Research



3 Ways to Make Content Marketing Meaningful

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Over the last few years, much of the marketing world has turned to content marketing: the idea that the best way to engage with audiences and raise your visibility is to share robust, usually educational content for free. This content takes many forms - blogs, videos, podcasts, books (and particularly ebooks, given their ease of distribution), material on social media, and more. Basically, anywhere and any way that folks learn.

Recent studies have, time and time again, shown the the same thing: content marketing works. It works in large part because there's a hunger for substance in marketing - for folks to talk to one another, teaching and sharing knowledge, rather than talking past one another with fluffy pitches. But as the research has shown, it's not just a feel-good strategy, but a serious driver of growth. So how do you go about implementing it for your own organization?

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by Steve Hall    Sep-26-13    
Topic: Online, Opinion, Publishing, Research



Mother Sells Daughter's 'One Direction Tickets on eBay As Punishement

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Well this one's going to sting for life. After finding out her daughter lied about sleeping over with friends at an older boy's house, the girl's mother placed four One Direction tickets she had bought for her daughter and some friends for sale on eBay.

And she didn't just place them on sale. Accompanying the ad was a scathing letter publicly chastising her daughter for her behavior. While punishment in this case is likely warranted, doing so publicly is questionable. Yes, it sent a strong message to the daughter but does she need to be scarred for life for committing a "crime" her mother basically admits to doing herself when she was a kid? Or at least that the mother's friends did when they were kids. Of course, this doesn't make what the daughter did right.

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by Steve Hall    Sep-20-13    
Topic: Online










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