Waaaa, But It Doesn't Sell Gum, Waaaa
Shooosh. It reinforces Orbit gum's clean a dirty mouth premise by using "street" artist Goons to clean up... the streets. It's cool. Watch it. Then say hi to agency Evolution Bureau for coming up with it.
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Pooping, Eating Boogers and Screaming All OK With Egg Baby The funniest part of this website? The Breaking News section. Just check it out. Anyway, to promote its line of clothing, Egg Baby has launched I Want to be a Baby on which grown ups can leave behind grown up responsibilities and travel back to the days when poop, boogers, burps and crying were all acceptable forms of public behavior, where there were no Blackberrys, no bills to pay and when sleep was plentiful. On the site you can see humorous videos of adults acting like babies in public, check out your baby astrology, review some off the wall baby names and images of adults getting their baby on. The site was designed by Marta Ibarrondo. Bearing Change for Obama, Brammo Bikes from Detroit to DC With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle. The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid. "But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully. To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.) If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below. A Halloween Promotion Disaster Detailed in 14 Easy Steps "Not only am I a terrible copywriter but my client actually approved this shit." That's the apparent confession of a DeVito Verdi New York creative during a Copywriters Anonymous meeting earlier this week. The copywriter was referring to recent television commercial created for client Meijer, a Midwest-based retailer. You can view the disaster here. But that's not what we're really talking about here. The retailer recently launched a Halloween promotion that, OMG, lets you make a video of yourself wearing a Halloween mask! It's really easy. Here's what you do. 1. Fire up your webcam (Oops, don't have one) And if you're the one reviewing this less than wonderful Halloween promotion: 10. Feel sorry for the creator who sent you the work and link to what one of these video creations would look like. Advertising Jobs
Million Dollar Homepage Concept Nets Google Calendar Copycat Wow. This goes way back. We thought the days of Million Dollar Homepage knock offs were over. After all, none of them actually made money. The latest is 365DaysAds, a "viral experiment where advertisers can catch the attention of the public by buying advertising days" on a Google calendar. Our prediction? No one will care. No one will notice. No one will buy. We could be wrong. But we're pretty confident we're not. Toyota Sued, Brand Slavery, Viral Vetting, Court Orders on Twitter - Toyota and Saatchi get sued for freaking a woman out with their stalkerish Matrix campaign. - If you guys are in NYC next week, join me at an AdForum social media sesh called Brand Servants or Brand Masters?. I think you can guess what it's about and why it might be relevant. Entry's $95; it'll be two hours long. - The October 23 deadline for the Viral Film Festival, held by Vanksen, fast approaches! Get your cool viral work in and see it projected over a panoply of drunk people in Paris on November 26. No cost to enter; this is all for the love of the crowd. (And some goodwill for Vanksen, natch.) - One tweet you probably don't want. - Something about nosepicking. - NPR wants hyperlocal journos. Kleenex Lectures Us on Brand Identity With Grammar Fail Love the comments we get from readers. Somebody claiming to be Kevin wrote: Did you see the banner/display ad on the AdAge newsletter this AM? from Kleenex, "Help us keep our brand identity COMMA ours." And a click-thru to some dopey microsite. misplaced comma Are they friggin kidding? Oops. Creativity Shared, Legends Made, Taglines Trashed - Maybe creating advertising isn't the only thing you create. If you've got creativity you want to share with the world, check out The Rogue's Gallery. - Want to become an ad legend but don't want to wait around 40 years for it to happen? Check out Instant Ad Legend. Oh wait, it's just a portfolio for a couple of college students. Still check it out though. It's,,,well...it's OK. - Love to wallow in the hideousness of bad creative? Bad over to the Bad Taglines Twitter stream. (Oops. It seems to have disappeared. Oh well.) - The Cheesecake Factory has partnered with Feeding America for The 'Drive Out Hunger' Tour. Throughout the month of September, in support of Hunger Action Month, they'll be touring 30 cities in 30 days holding an event each day to collect cans of soup benefiting the local food bank Relationship Retards Bare Warts, Lapsed STD Checks and All Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things. We like the Dr. Damage and Bitch Whispers sections best. AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour. If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit. Second Life Redlights, Viral Film Fest, Denmark Defends Honour - Allan Gray graciously exploits the late James Dean. - Denmark pulls tourism vid that (apparently?) depicts it as slutty. - Vanksen's second annual Viral Film Festival is now accepting entries. Dust off your amateur vid brainchild, that tops short film you did, or an audiovisual tale whose launch got shafted, and turn it in before October 23rd. The Festival goes down in Paris on November 26th. - GOOG to open DoubleClick ad exchange to AdWords and AdSense customers. - Second Life sued by sex toy guy for sex toy knock-offs. Yeah. Virtual ones. We have no idea. 
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Source: Viral Video Chart
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