How to Find Long-Tail Keywords that Drive Massive Search Traffic

long-tail-keyword.jpg

As a digital marketer or a business owner interested in making it big through online marketing, you surely should understand the dynamics of using your website to get more business. You also should know how SEO is essential to your digital marketing strategy as it attracts more traffic to your website.

The key to having a solid SEO strategy is optimizing your keywords to get the most traffic as you can. So, how can you find long-tail keywords for your SEO strategy?

If you aren't using long-tail keywords, you are missing out big time because long-tail keywords make up 70% of online searches. A long-tail keyword is a keyword that is long-phrase with 4-5 words, which is different from general short-tail keywords that usually use 1-2 keywords.

more »

by Steve Hall    Sep-27-19    
Topic: Online



4 Reasons Online Ads Can Be Risky For Brand Marketers

woman_onion_break.jpg

When marketers talk about the problems plaguing online ads, they tend to focus on performance-impacting issues, such as viewability, click fraud, and the expensive ad tech tax. You may also hear about brand safety, but usually in reaction to high-profile mishaps like with Youtube and Breitbart.

This is because digital advertising falls under the realm of the performance marketer, who is paid to ensure CPCs stay below this and CTRs stay about that. They are incentivized to view success in the short term. And the folks who are paid to build brand equity (say, the CMO) generally let this team have full reign over spend, as long as it's within a specific ROI.

more »

by Steve Hall    Sep-17-19    
Topic: Online



How To Reach Wealthy, Older Audiences With Email Advertising

Next-Gen-Email-Marketing.jpg

You might be spending more than ever on digital advertising, but are you investing in the right channels?

Print and broadcast advertising continue to lose ground to digital on all fronts. This year, television spend will dip 2.2%, while old-school channels like print newspapers will drop almost 18%. The shift makes sense, given digital's ease of measurement, simple attribution, and overall effectiveness.

more »

by Steve Hall    Sep-17-19    
Topic: Online



5 SEO Firms Worth A Look

types-seo-services.jpg

For those unfamiliar, SEO, or search engine optimization, is used to describe the attempt to improve the ranking of a certain page in a search engine. Since the world today basically spends the whole day on the Internet, looking for different types of services, SEO has proved to be very handy when it comes to optimizing your website to be at the top of the list in the search engines.

more »

by Steve Hall    Jun-28-19    
Topic: Online



Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.

Mary Meeker Says 'Freemium' Is The Future

mary-meeker-trends-CONTENT-2018.jpg

Mary Meeker has just published her 2019 Internet Trends Report, and analysts all over the world are still digging through it to take away the parts that they can use and adapt for their businesses. In among all the statistics though - which included the revelation that for the first time in human history, there are now more people with access to the internet than without - there was a key point she drew attention to about the concept of 'freemium' marketing. A lot of people probably ignored it, because on the surface it sounded like she was talking about the popular 'Fortnite.' In reality, it might have been the single most crucial part of the whole report.

more »

by Steve Hall    Jun-28-19    
Topic: Online, Sponsorship



This Email Ecommerce Study From Omnisend Will Help Improve Your 2019 Campaigns

segmented%20campaigns.PNG

Having gone through millions and millions of campaigns, we've accumulated a great amount of data to demonstrate to you some important ecommerce email trends: what's better - single channel or multichannel marketing? How do segmented campaigns perform compared to non-segmented campaigns? When is the best time to send the campaign?

Omnisend recently conducted a study that took at look at these questions and arrived at some interesting results.


more »

by Steve Hall    Apr-23-19    
Topic: Online



The Role of Ads in eCommerce

The%20Role%20of%20Ads%20in%20eCommerce%20.png

Advertising is always a crucial part of business strategies, and the visibility that brands experience often has an impact on the overall reach that they experience. Through the years, the retail industry, in particular, is one in which the role of advertising played a prominent role. As more and more brands began to take over certain spheres, the need to stand out become a lot more imminent. The ads that were being showcased suddenly become the way in which people could connect with the brand and get to know of the products that they offered.

more »

by Steve Hall    Nov-28-18    
Topic: Online



7 SEO Strategies Still Valid in 2018

Roast-Turkey.png

The most challenging aspect of any search engine optimization strategy is staying current. The Google gods are indeed fickle masters: every year, the headquarters in California roll out more than 500 changes to their search algorithm (Moz).

To help you stay current with the latest search engine trends, I've aggregated and analyzed seven SEO strategies that remain valid in 2018. We'll discuss each strategy in-depth, and teach you how to implement it most effectively.

more »

by Steve Hall    Mar- 1-18    
Topic: Online



So You Think Your Website Is Perfect. Here's 7 Reasons You May Be Wrong

webking_site.png

OK so the entire world of marketing has been wetting its pants over social media and content marketing the last few years but what about that old fashion - yet, incredibly important -- thing called a website? Have you dusted it for cobwebs lately?

And after all that time and money you spend on social media and content marketing, it's still the website -- or the most part -- where all the action you care about -- sign ups, sales, etc. -- occurs. So if your website is still a piece of annoying Flashturbation or, worse, not supporting your omnichannel efforts, you might as well go unearth that Geocities version of your website from back in the day.

Here's a few tenets of a well oiled website. Maybe you know all this stuff. Maybe you've forgotten. And, hey, we all get busy and can use a good, swift reminder from time to time.

more »

by Peter Daisyme    Aug-31-15    
Topic: Online



BBDO Creates 'Transportable Banner' to Illustrate Interior Spaciousness of Mercedes E-Class Estate

mercedes_transportable_banner.jpg

While the lowly ad banner has been getting a bum rap for years, every once in a while, much in the way outdoor boards occasionally get creative, an ad agency spices up the boring online rectangle.

To tout the new Mercedes E-Class Estate station wagon, BBDO Belgium created what they call a "transportable" banner. When we first saw that in the press release, we thought, "Oh no! Not another Amazon-style, re-targeting banner that won't stop showing you ads for something you just bought!"

more »

by Steve Hall    Nov-17-14    
Topic: Online








Featured FREE Resource: