Digital marketing matters more than ever during COVID-19. Rather than go out, people are logging on.
This isn't just happening on the consumer side, either. Businesses are using more software tools as they switch to remote work. Rather than schedule in-office demonstrations, they're doing their research online.
Whatever your business does, chances are good your market has moved online. If you want to convince them to choose you -- especially in a tight economy -- you have to up your digital marketing game. Here's how to do it:
Ecommerce has gradually taken over the world of retail through its convenient methods. The era of brick and mortar market giants has gradually come to an end as we bid adios to a long time retail brands due to bankruptcy and closure.
Iconic companies like Toys 'R'Us, with six decades in business, is forced to close its outlets in the United States and opt for liquidation. But does that mean business itself is wrapping up in the industry?
Of course not!
Austin was once ranked #4 in the country among the top cities to launch a business. Over the years, it has consistently ranked near the top of the American City Business Journal's Small Business Vitality index on account of its booming tech industry.
No city has added million-dollar businesses faster than Austin! The capital of Texas provides a fertile atmosphere for business prosperity and overall economic growth. However, this also means that Austin boasts a highly competitive digital landscape where achieving sustained growth is infinitely more difficult, especially for small businesses.
Waking up at 7 am and getting ready for the 9-6 rat race, pissing your mind, working your ass off, and not getting what you deserve, living a dull and Hectic life, following the baseless and useless rules and bounding yourself for no reason sucks while doing the job!
Isn't this what you dreamt, right?
It's more like Brock Lesnar Slogan ( a little bit twisted )
EAT ~ SLEEP ~ 9-6 RAT RACE ~ REPEAT!!!
Want to you get over it? But how?
The best things in life are often free. We just fail to notice them or simply take them for granted. However, the corona pandemic has taught everyone that it's time to appreciate the little things in life. Moreover, you need to be flexible enough to adapt to every curveball life throws at you.
In particular, business owners have used this opportunity to grow. COVID-19 forced all businesses to convert to the digital platform. More importantly, with dwindling sales, they not only had to learn to expand services quickly to meet customer demands but also manage resources wisely.
There are over 3.5 billion searches daily on Google and each of those searches can have millions of results. Unfortunately, only a handful of results are visible to the user and the rest are virtually non-existent because they're on the second page of the result's page. The odds of a user to click on the site at the bottom of the first page is 100 to one and that increases exponentially for those sites that are in the subsequent pages. The job of the search engine is to show to the user the most relevant, useful, and well-recognized contents among the multitude of websites on the internet. This is where SEO comes in, it helps you make your website and its contents rise above the myriad and place it at the top of the result's first page.
If you're a business owner, you might be facing tough times. As more and more people are staying at home due to the COVID-19 crisis, you're probably losing customers. You may even have been forced to indefinitely close your premises or pause trading.
But even if this is the case, there are things you can do to keep your business flourishing at this time. Thanks to the internet, you can continue to reach people wherever they are, generating leads and acquiring customers for your business.
In this article, I'll teach you how to use webinars to scale your business in the era of COVID-19. But first let's ask: why should we be using webinars?
New York has one of the largest economies in the world, with an impressive GDP of around 1.67 trillion that makes New York one of the top three richest states of the country.
With large organizations and approximately 2 million small businesses in New York functioning as the backbone of the U.S. economy, the unprecedented disruption brought about by coronavirus was an upheaval that most businesses are struggling to recover from.
With New York as ground zero for the coronavirus, experts posit that the outbreak might drive the United States into a recession. Amid stay-at-home orders, business owners in New York struggle to understand what that means for their business growth. With the ever-growing challenges in meeting business goals, quarterly KPIs, and profit targets, the uncertainty about whether businesses should continue to stay functional is staggeringly high.
Ecommerce is a fast-moving industry, with new techniques and tools continually appearing. In just the past month, we've shown you how to adapt your marketing for the Covid-19 pandemic, and how to successfully integrate virtual reality into your marketing strategy. It's important, of course, to pay attention to all of these emerging trends in order to get the best performance from your online store.
On the other hand, some things never change. No matter what kind of eCommerce store you run, "conversion rate" will always be one of your most important metrics. In this article, we'll show you how to calculate your conversion rate, and then how to improve it.
One of the most reliable ways of ensuring that the ranking of your website in Google search results is high is through building a strong backlink profile of your website. Companies and businesses have been using various methods to increase backlinks to their sites and strengthen their SEO. Rather, companies have been running dedicated campaigns to build a versatile and prolific backlink profile of their websites.
However, because of the fast-paced developments in the field of link building, such exercises and campaigns are increasingly becoming a stronghold of highly skilled professionals. Companies and businesses whose core job is something else do not find it easy to run such dedicated campaigns all by themselves.