By now, you've all seen the Cheech and Chong Magic Brownie movie in which the two stoners embark upon a road trip to Flaming Pole. If not, watch it below. What you might not know is that General Mills may have let an interesting opportunity pass them by as this video gains traction.
The video promotes the brand's 90 calorie Fiber One bar. But a big part of the video is the quest to reach Flaming Pole. Sounds like the marketer could and should have done something with Flaming Pole. Well they didn't. But someone did. Head over to FlamingPole.com.
On the site it's pointed out Generals Mills did purchase their way to the top of "magic brownies" search results but they neglected to capitalize on Flaming Pole. Perhaps it's irrelevant but we think they could have had a lot of fun building out Flaming Pole to Burning Man-esque greatness.
Barbarian Group is out with Starter Upper, a project for Aquent Vitamin T that helps startups, well, start up. On the site, entrepreneurs can easily craft a catchy name, a logo and a brand statement so they'll be ready to knock on venture capitalists' doors in hopes of scoring a bucket load of cash.
Of course, the whole thing is a joke but a witty promotion for Aquent Vitamin T which has on hand hundreds of people - with actual experience - who are eager to jump in and help a company create their brand the right way.
Toyota wants us to know that its Camry has effected more lives than any other car in America. With help from Saatchi & Saatchi LA, Resn and Qube Konstrukt Toyota has launched Camry Effect, a site which aims to collect personal stories from Camry owners by asking a few simple questions.
The result is a chronicle of each owner's experience with his or her car with added information taken from the collective Camry experiences. Each story changes the site with real-time dynamic data visualization pulled straight from visitors' shared experiences.
Properly executed, it could be a goldmine of information for the brand in terms of insightful, behavioral and demographic information that can then be used to further fine tune the brand's marketing efforts moving forward.
Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better. Sadly, no word on whether or not the effort actually paid off.
For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL. See it in action here.
We may never be able to educate those crazy European bathers (or Donny Deutsch) that Speedos are specifically designed for competitive swimmers and not 45 year old men who wish they were 25 but this new work from New York-based Syrup might help. The agency, part of LBi Group, has launched The Speedo Club, a site on which the lithe muscles and bodies of competitive swimmers are highlighted.
On the site, videos illustrate muscle movements and proper swim form. Visitors to the site can join a community and create "swim teams," study training modules to improve their own swimming and download a mobile app that can log workouts. ANd, of course, there's the latest styles of swimwear to be perused as well.
This contributed article is authored by Kirk Davis, EVP and Co-Founder of Liquidus, a solution which connects with a marketers database and places relevant information in online banners in real time.
For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online advertising that remains a flat and static image combined with text. Interactive online ads are a dynamic alternative that are improving in quality at a rapid pace, moving towards custom-produced commercials that give consumers access to the right product in less time.
So we've seen iterations of the site-to-site travel thing before but we really like the way Unilever went about this site jumper for Magnum ice cream. The purpose of the game is to catch as many pieces of Magnum ice cream as fast as you can as you traverse across a collection of websites. The site was promoted on MSN sites around the world.
The game highlights the brand's "for pleasure seekers" approach by sending the player across a multitude of pleasure-related websites. Though it takes a while to get to the end of the road, the trip is quite engaging and catching all the pieces of ice cream gets a bit harder as you move along.
Wednesday night during the Lions Awards at Cannes, Google was awarded a Grand Prix for its Wilderness Downtown site for Arcade Fire. R/GA won a Grand Prix for its Pay With A Tweet work for Innovative Thunder and Wieden + Kennedy won a Grand Prix for the Old Spice Body Wash Response Campaign.
For Wilderness Downtown, Google released a new Chrome Experiment in partnership with the band Arcade Fire which resulted in an interactive music video for the band and a chance to demonstrate HTML5 programming technology. By drawing on data from Google Maps and Google Streetview, The Wilderness Downtown integrated visuals of the viewer's childhood home into the narrative, creating a unique, emotional experience. Spread across multiple browser windows that opened and closed as the experienced progressed, The Wilderness Downtown worked towards changing the way the web (and music) can make people feel.
R/GA's Pay With A Tweet was an attempt to create a social payment system where people would use the value of their tweet to spread the word about a product and, in return, get the product.
Wieden + Kennedy's Old Spice Body Wash Response campaign resulted in dozens and dozens of customized videos featuring Isiah Mustafah who responded to people's tweet, videos, emails and blog posts.
Digitas' The NEWFRONT 2011, showcased 'Unstaged' where brand meets content on the digital frontier to bring in-concert and at-home viewing experiences to it's greatest heights yet. Proving that the music experience is alive and well; transforming to deliver music everywhere the fans are and in ways that they want to hear it.
"Unstaged", is a series featuring breakthrough artists playing at landmark venues across the country, while tapping influential filmmakers to direct the live-streams and infusing digital & social media to connect the online audience to the live shows in unexpected ways. The series kick-off featured the musical genius of John Legend & the Roots teamed with the always surprising Spike Lee.
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