Tactical SEO: Welcome to the Google Show

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The most informative session I attended at ad:tech was the Tactical SEO Workshop -- which isn't really saying much.

Panel stars included Bruce Clay, the most talkative moderator I've ever seen, and Aaron D'Souza of Google -- who, Clay anxiously pointed out, was also on this panel last year. There were two other people on board -- but as Aaron Batte snippily Twittered, it was pretty much The Aaron D'Souza Show.

To kick things off, here's something you probably didn't know: Of all sites that commit the icky mistake of using it to point to a URL, Adobe ranks highest for the phrase "Click here."

Do yourself (and whomever else you link to) a favor. When linking, use relevant anchor text instead of the generic sort.

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by Angela Natividad    Apr-21-08    
Topic: Industry Events, Online, Research, Specialty



Is It Wrong to Want to Live in a World Manufactured by Sony?

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Having teased us for weeks with videos and imagery, Sony has finally launched "Foam City," a spot for a line of camcorders and cameras, not the Bravia TVs like we originally thought.

Beautiful work. The music gives it a dreamlike quality, and people are depicted playing in the white menagerie while immortalizing the occasion with cameras.

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by Angela Natividad    Apr-14-08    
Topic: Best, Brands, Campaigns, Online, Video



Nike: Jump Over a Moving Car. Kobe Bryant: How High?

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Jun Group is distributing a Nike-sponsored YouTube video where Kobe shoves some shoes in the camera's face and then jumps over an Aston Martin coming at him from 50 MPH.

"DON'T -- TRY -- THIS -- AT HOME!" he shouts, but come on. How often have you done some dumb shit on a boring afternoon just to see if you could?

That Kobe. If he's not cheating on his fine-ass wife, he's doing silly shit for shoe dollars. Way to set an example, role model guy.

We're filing this under "Bad," but what we really mean is "Stupid."

by Angela Natividad    Apr-14-08    
Topic: Bad, Brands, Online, Sponsorship, Video



Seth Godin Praises Twitter; Seth's Tweetiquette Critiqued

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Seth Godin recently wrote a warm laudy post about how Twitter is great for building trust, brand equity and ultimately sales. Practically two seconds later, marketing and social media blogger Ryan Kuder wrote Seth an open letter declaring shenanigans.

It's not that Seth is wrong. Twitter is a great relationship development tool. I maintain daily contact with more people on Twitter than I've met in real life over the past year. We pass on streams of thought, as well as links we find interesting or valuable.

Occasionally, that interesting or valuable link brings users to our website. But that isn't only or always the case ... and this is where Ryan raises his complaint.

"I've got a beef with the way you use Twitter," he writes, "Because you don't use it."

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by Angela Natividad    Apr-14-08    
Topic: Good, Online, Opinion, Tools, Trends and Culture



Will Teens Gone Bad Lure Boppers Back to 'Gossip Girl'?

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With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl.

Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.

Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water.

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by Angela Natividad    Apr-14-08    
Topic: Online, Promotions, Television



Those WWJD Bracelets? Way Past Their Prime. It's iPope Time

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If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out.

There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements.

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by Angela Natividad    Apr-11-08    
Topic: Brands, Celebrity, Online, Promotions, Strange



No One's Watching That YouTube Video You Paid For

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MultiVu, a service of PRNewswire, will help you create and distribute a multimedia news release to "more than 100 million consumers and investors who get their news and information on the Web."

If you have a company video or ad embedded into your release, MultiVu will share it on popular sites like YouTube and Veoh as part of its distribution service. Pretty cool, right? It's not all good though.

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by Amanda Mooney    Apr-10-08    
Topic: Online, Opinion, Video



So, How Intensely Talented is Your Mouth?

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Because Colgate wants to know. o_O Catch the cattle call for "intensely talented mouths" all over MySpace today.

And speaking of mouths with intense talent, get a load of the nipple-tasting action on the lower right-hand side of the page.

All that dirty context doesn't really leave us with that fresh clean feeling. Exactly what kind of submissions do you want, Colgate?

by Angela Natividad    Apr-10-08    
Topic: Bad, Brands, Campaigns, Online



News Corp. and AOL Pick Sides in MicroHoo Drama

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Big day for Yahoo yesterday. In addition to tentatively agreeing to serve Google ads on its search pages, Yahoo's apparently in talks with Time Warner to fold AOL into itself, in exchange for 20 percent ownership. Time Warner will pay in cash.

Microsoft, always one to take a crappy bluff, is now in talks with News Corp. to lob a joint bid at the company anyway.

Good life lesson here: if you can't pick just one, take the whole plate.

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by Angela Natividad    Apr-10-08    
Topic: Brands, Online, Strange, Trends and Culture



Don't Stop at Shaking Your Ass. SHAKE TA LIFE.

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Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.

An on-site phone customizing doohickey lets you select what you want a phone to do (make you sexier, make a kebab) and how you'd like it to look (girly, glamrock, gothic, geeky).

I put together a geeky kebab-making phone. That's the thing at left. It probably smells nice.

The brand behind the madness will be revealed on April 16th. Try not to stay up fretting over it. Instead, ponder on this: wouldn't it be cool if your phone had a foosball table?

by Angela Natividad    Apr- 9-08    
Topic: Campaigns, Mobile/Wireless, Online, Strange, Video










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