Seth Godin recently wrote a warm laudy post about how Twitter is great for building trust, brand equity and ultimately sales. Practically two seconds later, marketing and social media blogger Ryan Kuder wrote Seth an open letter declaring shenanigans.
It's not that Seth is wrong. Twitter is a great relationship development tool. I maintain daily contact with more people on Twitter than I've met in real life over the past year. We pass on streams of thought, as well as links we find interesting or valuable.
Occasionally, that interesting or valuable link brings users to our website. But that isn't only or always the case ... and this is where Ryan raises his complaint.
"I've got a beef with the way you use Twitter," he writes, "Because you don't use it."
With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl.
Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.
Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water.
If you've ever wondered what's on the Pope's iPod or how best to share your love of Christ with swag, now you can find out.
There is a blog dedicated entirely to the Pope. And it is called -- wait for it! -- Benedictions. And it's slathered with Roman Catholic must-haves and lots and lots of ads for Pope-related books and speaking engagements.
MultiVu, a service of PRNewswire, will help you create and distribute a multimedia news release to "more than 100 million consumers and investors who get their news and information on the Web."
If you have a company video or ad embedded into your release, MultiVu will share it on popular sites like YouTube and Veoh as part of its distribution service. Pretty cool, right? It's not all good though.
Because Colgate wants to know. o_O Catch the cattle call for "intensely talented mouths" all over MySpace today.
And speaking of mouths with intense talent, get a load of the nipple-tasting action on the lower right-hand side of the page.
All that dirty context doesn't really leave us with that fresh clean feeling. Exactly what kind of submissions do you want, Colgate?
Big day for Yahoo yesterday. In addition to tentatively agreeing to serve Google ads on its search pages, Yahoo's apparently in talks with Time Warner to fold AOL into itself, in exchange for 20 percent ownership. Time Warner will pay in cash.
Microsoft, always one to take a crappy bluff, is now in talks with News Corp. to lob a joint bid at the company anyway.
Good life lesson here: if you can't pick just one, take the whole plate.
Viacom is the parent company behind a covert French mobile phone promotion called Shake Ta Life (probably the most wince-worthy Franglais EVAR), where, with one quick shake, phones do all kinds of wild and wonderful things to improve the lives of their MTV-enslaved owners.
An on-site phone customizing doohickey lets you select what you want a phone to do (make you sexier, make a kebab) and how you'd like it to look (girly, glamrock, gothic, geeky).
I put together a geeky kebab-making phone. That's the thing at left. It probably smells nice.
The brand behind the madness will be revealed on April 16th. Try not to stay up fretting over it. Instead, ponder on this: wouldn't it be cool if your phone had a foosball table?
That home is "Homestyle Sports."
And when I say "home," I mean a bonafide online show complete with hosts (Dan and Adam!), sponsor (Champion!) and a big-ass box of swag, which Dan and Adam explore between candid sports takes.
The whole thing's kinda like watching "America's Funniest Home Videos" except with two Bob Sagets, a lot of balls and some hoodies.
To be part of all the fear and loathing, upload your own clips to Break.com or YouTube.com/homestylesports. Be sure to tag them with "homestylesports."
Sassy Richard of kirshenbaum + bond is launching a show on Plum called Creative Lunch. Think Oprah, except people will be picking at food while weighing in on almighty Creativity. Slated guests include Martha Stewart, Matt Lauer, and David and Dylan Lauren.
We've seen Richard talk before. He's mesmerizing, especially when he does that swishy thing with his hair. Also, he never ever capitalizes anything.
Hurry for self-fellating agency heads. Now here is a promotional image of Richard barefoot. (The PR company sent it to us, except 34098343908 times bigger.)
No word yet on the debut of a "k" magazine, featuring Richard on the cover in various states of simper, following the success of the talk show. We're sure they're working on it though.
- YAHOO'S PARTNERING WITH GOOGLE FOR SEARCH ADS OMG. Whew. Glad that's out of the way.
- Here is the Webby Awards list of nominees.
- Barkley's Bad Gift Emporium, which makes e-cards like the treasury of memorable Hillary expressions at left, was nominated for a Weird Webby. It's weird and all, but can it beat Cute Overload? (See reclining pug and potent pandas.) Vote here.
- Tag a BMW on Facebook.