Come On. Deforestation is JUST LIKE Plucking Out Earth's Chest Hair.

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Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.

Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.

I know this. I have conducted studies on my own anatomy.

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by Angela Natividad    Apr- 9-08    
Topic: Agencies, Cause, Online, Strange, Video



Because All of Moby's Friends Will Be Washing Their Hair that Night

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Moby tests the limits of your self-esteem with this popularity contest for his new album.

Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in.

Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton.

by Angela Natividad    Apr- 8-08    
Topic: Campaigns, Celebrity, Events, Games, Online, Promotions



Interactive Milk Campaign Totally Shuts Us Out. Well Then, Soy It is.

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We really love neolithic sentences like "Get more cowbell," which is probably why the agreeably retro Get a Load of Milk site is so endearing, even though it's otherwise useless, because it's PC optimized and we're on a Mac.

At least the new mobile site works all right. Oh wait. No it doesn't. It's optimized for video-friendly phones like the Sony Ericsson K85i Rogers Vision, and our BlackBerry ain't that.

Do the milk men hate us? Come on, guys. We eat cereal too.

by Angela Natividad    Apr- 8-08    
Topic: Bad, Brands, Campaigns, Mobile/Wireless, Online



Witch Uglies Down, Reporters Get Mauled, Public Health Stickers Litter Life

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- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?

- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"

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OMG! Degree Wants to be Your BFF!

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Ten years after it would have been, perhaps, at least a tiny bit OK, there seems to be a sudden onslaught of marketers becoming BFFs with txt and chat-speak. From McDonald's with its coy use of "R U Ready" copy to AT&T's subtitled conversation between mom and daughter to Frito-Lay's failed gt2kno jack, everyone wants in on teen chat slang.

If that weren't enough, Unilever has launched a campiagn called Degree Girl OMG! featuring Disney Channel's High School Musical star Ashley Tisdale complete with the solicitation of shadenfruede-like OMG moments...which, if the moment is OMG enough, could get you a visit with Tisdale herself.

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by Steve Hall    Apr- 8-08    
Topic: Bad, Good, Online, Social



PubMatic Launches Online Ad Network Pricing Service

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Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads? Now you can with PubMatic's AdPrice Index, a new service that gathers eCPM data from 3,000 website on a monthly basis. The index is compiled by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky who found:

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by Steve Hall    Apr- 8-08    
Topic: Online, Research, Tools



90 Spots Scratch Surface of Massachusetts Delights

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The Massachusetts Office of Travel & Tourism went on a $4.5 million spree and produced 90 different ads, shot by Mullen, to illustrate Massachusetts and its uninspired "It's all here" slogan.

Each spot is a quick-and-dirty tour of things in Massachusetts you might want to experience: kayaking, the Mayflower, the Norman Rockwell Museum, the Franklin Park Zoo, Chatham, Provincetown... Geez, naming all this stuff is tiring. See it all live on MassVacation.

You know what would really have spiced this whole thing up? A Mooninite or two, Where's Waldo?-style.

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by Angela Natividad    Apr- 8-08    
Topic: Campaigns, Commercials, Online, Packaging, Promotions



Geico Caveman Finally Peaks, Begins Slow Humiliating Decline

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And he's channeling John Travolta! (Thanks, MTLB.)

There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Online, Strange



Sony Bravia Embraces Blogs, Blank Palettes and Bubbles

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Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.

Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Good, Online, Promotions



You Know What Makes a Great F*ck? A Lexus

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Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."

And what is F?

"F is everything you thought we weren't," the saucy new microsite confidently croons.

Okay, then.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Commercials, Online, Packaging, Television








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