- YAHOO'S PARTNERING WITH GOOGLE FOR SEARCH ADS OMG. Whew. Glad that's out of the way.
- Here is the Webby Awards list of nominees.
- Barkley's Bad Gift Emporium, which makes e-cards like the treasury of memorable Hillary expressions at left, was nominated for a Weird Webby. It's weird and all, but can it beat Cute Overload? (See reclining pug and potent pandas.) Vote here.
- Tag a BMW on Facebook.
Here's a video that will make you think about deforestation in a painful, deeply personal way. Try not to cry.
Except this metaphor doesn't really hold. Because after that virgin pluck session, you get all rhino-skinned and totally impervious to the pain of losing your hair, one at a time, in an agonizingly slow manner.
I know this. I have conducted studies on my own anatomy.
Moby tests the limits of your self-esteem with this popularity contest for his new album.
Entrants are competing for control of the guestlist for Moby's entire UK launch party. The trick is to "fill the place with 1500 mates, or mates of mates or their mates." To flood the house, UK players get friends to MMS 63333 with a unique guestlist ID. Back on the website, your audience swells as the messages roll in.
Five ambitious promoters will be awarded "party crasher" tickets for punting the fete in the most original way and posting a video on YouTube. Pretty neat campaign. Seems like a helluva lot of work though. Put together by archibald ingall stretton.
We really love neolithic sentences like "Get more cowbell," which is probably why the agreeably retro Get a Load of Milk site is so endearing, even though it's otherwise useless, because it's PC optimized and we're on a Mac.
At least the new mobile site works all right. Oh wait. No it doesn't. It's optimized for video-friendly phones like the Sony Ericsson K85i Rogers Vision, and our BlackBerry ain't that.
Do the milk men hate us? Come on, guys. We eat cereal too.
- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?
- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"
Ten years after it would have been, perhaps, at least a tiny bit OK, there seems to be a sudden onslaught of marketers becoming BFFs with txt and chat-speak. From McDonald's with its coy use of "R U Ready" copy to AT&T's subtitled conversation between mom and daughter to Frito-Lay's failed gt2kno jack, everyone wants in on teen chat slang.
If that weren't enough, Unilever has launched a campiagn called Degree Girl OMG! featuring Disney Channel's High School Musical star Ashley Tisdale complete with the solicitation of shadenfruede-like OMG moments...which, if the moment is OMG enough, could get you a visit with Tisdale herself.
Want to know what other advertisers are paying to advertise on websites? As a publisher, want to know how to competitively price your ads? Now you can with PubMatic's AdPrice Index, a new service that gathers eCPM data from 3,000 website on a monthly basis. The index is compiled by independent statisticians Dr. Albert Madansky and Dr. Michele Madansky who found:
The Massachusetts Office of Travel & Tourism went on a $4.5 million spree and produced 90 different ads, shot by Mullen, to illustrate Massachusetts and its uninspired "It's all here" slogan.
Each spot is a quick-and-dirty tour of things in Massachusetts you might want to experience: kayaking, the Mayflower, the Norman Rockwell Museum, the Franklin Park Zoo, Chatham, Provincetown... Geez, naming all this stuff is tiring. See it all live on MassVacation.
You know what would really have spiced this whole thing up? A Mooninite or two, Where's Waldo?-style.
And he's channeling John Travolta! (Thanks, MTLB.)
There you have it. Fame makes everybody a dancing monkey. Or it could just be SXSW aftershock.
Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.
Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.