Sony Bravia Embraces Blogs, Blank Palettes and Bubbles

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Sony's PR people sent The Bottom Rung some teaser shots for the 2008 Bravia campaign. Instead of deluging us with color like in previous ads (yarn pyramid, technicolor bunnies), looks like Bravia's gone soapy, sudsy, foamy white.

Magically delicious. Where childproof fantasy places are concerned, a bubble bath world is right up there with a bubble wrap city.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Good, Online, Promotions



You Know What Makes a Great F*ck? A Lexus

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Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."

And what is F?

"F is everything you thought we weren't," the saucy new microsite confidently croons.

Okay, then.

by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Commercials, Online, Packaging, Television



Once You Go Black, You Go Jeff Dahmer. Wait, What?!

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That probably generated traffic trouble.

The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.

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Charity Sexes Down, Fanboys Get Website, Make Your Own Mexican, Alkies Go on Tour, and Go Get Yourself Fired

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- YAI, a charity for people with disabilities, used easy sex to bait youth into volunteering. Gawker spread the word and YAI pulled the campaign, to the chagrin of ad-heads and volunteers alike.

- Adidas and EVB, SF have launched an NCAA fanboy site called March is Brotherhood. Learn chants, read coach blogs and make coaches call your friends.

- itzbig thinks encouraging passive aggressive employees to get fired will help them find better careers.

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by Angela Natividad    Apr- 7-08    
Topic: Brands, Campaigns, Games, Guerilla, Online, Promotions, Video



Devon and Amanda Denialer Drop in on Toronto Life

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Had another run-in with the Denialer family, the stars of Mackenzie Investments' "Burn Rate" ad campaign, over the weekend.

Last time it was with Mama Denialer, who spends to ease her pain because she's too Botoxed to cry. This time I moused over her spawn, sitting sandwiched in a skyscraper ad on Toronto Life. Devon gave the page a once-over and snarled, "Every moment we spend on this page, you're keeping me from shopping."

"Life is so unfair," Amanda agreed with a sigh. I wanted to comfort her because part of me is scared she'll graduate to other forms of cautionary advertising. Hang in there, Amanda. Buy some Skechers or something.

by Angela Natividad    Apr- 6-08    
Topic: Brands, Campaigns, Online



Those Wacky Borderless Reporters Are at It Again!

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Not all advertising for the Beijing Olympics is pretty and nice. Reporters without Borders is disseminating this image to remind Olympic fans how China treats reporters, activists and bloggers.

The home of the Great Firewall is under pressure to open the 'net to journalists during the Games. "I'm satisfied that the Chinese understand the need for this and they will do it," said Vice Chairman Kevan Gospar of the International Olympic Committee's coordinating commission.

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by Angela Natividad    Apr- 4-08    
Topic: Cause, Events, Online, Political



Google Hate Website is Back in Business

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Ahhh. Nothing spells success like the obsessive, well-indexed and unquenchable hatred of an anti-corporate website.

Rejoining Starbucked, I Hate Microsoft, Untied and Comcast Must Die is Fucked Google, which was shafted in 2006.

We're not sure what tipped the scale back in its favor. Probably had something to do with all those firings. Because the author of Fucked Google has this to say: "I finally have a good stream of pissed-off Google employees feeding me information so you guys can look forward to lots of valleywag-style dirt in the coming days."

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by Angela Natividad    Apr- 4-08    
Topic: Brands, Consumer Created, Online, Opinion



Voyeurism, Vodka and Nudity Wave the Flag for High Art

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Over 21? Neato. That means you can see Christi naked, or at least flashes of nakedness while Christiania -- a vodka company that digs nudity -- walks you through its 2008 NEW CLASSIC NUDE ART competition rules and regs.

What a tease.

In case you weren't clear, we're not talking Christi the supermodel. Christi (short for Christiania) is a vodka, and nudity's its gimmick. That chick at left with the tube-hair? That's a work of art by bobbykro from Christi's 2007 NEW CLASSIC NUDE ART competition.

by Angela Natividad    Apr- 3-08    
Topic: Brands, Campaigns, Consumer Created, Online



Cash Sweepstakes Promotes Fantasy Stock Speculation

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Tomorrow The Street relaunches its Beat the Street stock game, which is essentially fantasy stocks with prize money. The game is geared to Wall Street newbs that want to learn how to "navigate the stock market and make strong trading picks."

Any one person can win $5K/week, up to $60,000. The game lasts 12 weeks.

more »

by Angela Natividad    Apr- 3-08    
Topic: Bad, Games, Online, Promotions



It's Second Life for Internet World

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If you're into online games about trade show then this one for Internet world from TAMBA Internet might just be your thing. Me? I'd rather go to the actual trade show where I can learn things and enjoy the side benefit of booth base. But, that's just me.

by Steve Hall    Apr- 3-08    
Topic: Games, Industry Events, Online










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