Maidenform Backless Bra Too Small For Busty Adrants Interns

maidenform_backless.jpg

Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.

Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.

more »

by Steve Hall    Apr- 2-08    
Topic: Agencies, Brands, Campaigns, Good, Magazine, Online, Outdoor



Statistical Fodder for Your Next Creative Brief!

pillpopper.jpg

- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.

- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.

- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.

- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?

- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.

- Kids love social networks. O RLY? Thanks for the insight, champs.

- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.

more »



Nothing Spells Scandal Like Fantasy Baseball!

fantasy-baseball.jpg

America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.

"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."

more »

by Angela Natividad    Apr- 1-08    
Topic: Campaigns, Online, Video



April Fools Around the 'Net: From Handhelds to Email, Everybody Wants to Fuck with You

adsense-for-convos.jpg

- Qualcomm announced the Handsolo today. It's waterproof, battery-free and has unlimited expandable memory. Also, you can wank off with it.

- Gmail Custom Time, which lets users send up to 10 emails to the past per year, debuted today. Wouldn't it be neat to get a drunken rant from Future You?

- Seriously, you should get paid to whore for friends on Facebook. Because come on. Two thousand friends? That's a few dozen impressions at least.

more »

by Angela Natividad    Apr- 1-08    
Topic: Brands, Online, Spoofs



Agent Provocateur Launches Game For Window Peepers

agent_provocateur_peep.jpg

Our favorite purveyor of lingerie, Agent Provocateur, has a new game and a new adventure out so if you're into sexy lingerie, games that are called Peep in Paris and episodic video installments, head over to Agent Provocateur for some afternoon delight.

by Steve Hall    Apr- 1-08    
Topic: Games, Good, Online, Racy



Don't Just Join a Startup; Start Up a New Chapter for Man.

virgle_logo.jpg

Last year Google turned your love life into an algorithmically solvable search problem. This year it's teamed up with Virgin to give us Virgle: the adventure of not one, but many lifetimes.

Apply to become a Virgle pioneer and you could win a coveted slot on a ship to Mars. It will be dangerous. It will be uncomfortable. It will be unnecessarily expensive. "But your enriched descendants will appreciate your sacrifice, which should render worthwhile your choice to spend the rest of your (perhaps radically foreshortened) life in deprivation and uncertainty," Virgle assures you.

more »

by Angela Natividad    Apr- 1-08    
Topic: Good, Online, Spoofs, Video



Aquafina Pins Piniella for Daily Words of Wisdom

lou-piniella-bobble.jpg

If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It's probably just an Aquafina promotion.

To celebrate its snappy new designation as "Official Water of Major League Baseball" (sorry, there's an official water?), Aquafina has launched Lou's Daily Affirmations, featuring Lou Piniella.

Put together by Tribal DDB Dallas, yesterday's affirmation was "Life is always more interesting with a bat in your hands."

No need to tell me twice. The pinata might need convincing though.

by Angela Natividad    Mar-31-08    
Topic: Brands, Campaigns, Online, Sponsorship



Around Here, We Call Him the Poetic Prophet.

seo-rap.jpg

It's a dude rapping about design coding!

If my mom threw out my rap cassettes and replaced them with SEO rap (as opposed to rap about seeking out the Holy Spirit), she would have changed my life forever.

And I would have thanked her (as opposed to throwing things across the room and crying, because that E-40 cassette cost me three days of unspent lunch money, and also because I would never again have the opportunity to memorize all the lyrics to "Sprinkle Me").

More SEO rap here. Topics include conversion closing, paid search, link building and social media. Lyrics included.

more »

by Angela Natividad    Mar-31-08    
Topic: Good, Online, Tools, Video



Mortgage Crisis 'Splained, More Sites Go Siteless, Car Porn Covered, Go Blog for Book Deals

simpsons-ride.jpg

- Kevin Horne reminded us of the existence of the Subprime Primer. All that fucked-up logic isn't just acid caricature. The mortgage crisis really happened this way.

- Modernista wasn't the only brand to go siteless. So has this Britney Spears fan site. And Jung von Matt in Stockholm.

- This Facebook app takes your existing profile pic and lets you turn it into a bar-hopping, casual-sex-having avatar. Okay, maybe not so much casual sex.

- Like cars? Aw, that's cute. See MTLB's NY Auto Show Car Porn Wrap-Up. We like it when he vents.

more »

by Angela Natividad    Mar-31-08    
Topic: Online, Promotions



To Combat Underage Drinking, Alabama Targets Parents, Not Kids

parentalyzer.jpg

The Parentalyzer was put together by Red Square Agency to tackle underage drinking in Alabama. It has stats on drinking and driving, tips for keeping tabs on teens, and ads where parents openly admit to letting their critters sip the sauce every once in awhile.

This is one of those campaigns that would piss me off if I were a bottle-slinging Alabama mom, but it's otherwise a riot to inflict on other people. (Especially while they're at work!) Are you brave enough to take the Parentalyzer quiz, which -- unlike your closest friends -- might be man (or, well, machine) enough to tell you that you're raising a future member of the AA?

Think about that over a nice soothing gin.

more »

by Angela Natividad    Mar-31-08    
Topic: Campaigns, Cause, Online








Featured FREE Resource: