In keeping with Scion's build-your-own identity, StrawberryFrog launched Scion Speak, where you can create a Scion crest.
The site was developed after the agency interviewed Scion lovers in urban areas like LA and New York. Graffiti artist Tristan Eaton, who designed the options for the coats of arms, called the campaign "one of the most rewarding art projects I've ever created.
"I love that what I've created can be pieced together, in thousands of variations to become something no longer mine, but yours," he added.
We can identify with Eaton. Scion's campaigns aren't just creative; they tirelessly conceive creativity without deviating from Scion's gritty brand feel or relinquishing too much control. And because of that, a car we considered to be ass-ugly is now strangely desirable.
Who knew? Apparently, brands still think it's a good thing to create branded MySpace pages. We thought that trendlet was long gone. Nope. Thanks to fast food chain Krystal's Brain Freeze Relief, we can confirm it hasn't completely died off.
But that's not the only trendlet Krystal is trying to extend. They're also doing the fake word thing with the invention of sphenopalatineganglioneuralgia, or brain freeze. OK, so we're kidding on that one. Sphenopalatineganglioneuralgia is a real word. It's a medical term for the ailment more commonly known as brain freeze.
This ... this is amazing.
SF-based junior art director Bryan Denman and designer Ryan Teuscher built a flickr search bar for the advertising community. "It pulls in a flickr feed at speed (w/ some other tricks) so that an AD can quickly scour the site as a source for reference material," he wrote.
Play with it at Compfight.com. The super-fast search bar filters for images licensed by Creative Commons, among other neat tricks.
We queried "hamburger" just for kicks, and got a delicious-looking page loaded with hamburgers, hamburger restaurant signs, Ronald McDonald looking pensive, Paris Hilton eating a hamburger, and one lion.
This is a game called Hazard Lane. It was put together by TAMBA for Landmark Information Group. (We like how the title tag says "Landmark Information Group Presents 'Fair Game'" when "Hazard Lane" is emblazoned in green across the top of the page. Somebody must've missed an email.)
The object of the game is to buy expensive property by propelling real estate agents out of a car. And just for kicks, you have to avoid environmental hazards.
We don't get it. In fact, we think it's the lamest thing we've ever seen. And because TAMBA had the gall to try disseminating it anyway, we're going to use it as the scapegoat for the mortgage crisis.
Witness The Power of the Pens, the last leg of an email marketing campaign for Wacom by eROI. Wacom makes pen tablets and interactive displays for inputting graphics into computers.
eROI used Power of the Pens to showcase work from a different digital artist every day for 12 days. The art was available to download for Wacom email subscribers, which could also upload creations onto the website.
The winning artist received a Cintiq 12WX tablet. View his entry.
Wired wants your best Star Wars tribute photos. Contrary to what you might think, this isn't because George Lucas needs more love. (We've heard that when your net worth is cushioned with many zeroes, life can be quite cozy.) This is actually in honor of Fanboys, an Ernie Cline homage to Star Wars fandom.
Why doesn't anybody ever ask for our Spice Girls tribute photos? We have big shoes! Dolls! Slutty skirts! Dresses made out of the Union Jack! Unsavory images of ourselves in pout-mode! Come ON, guys.
Why would you abandon a shopping cart? Do you like raising their hopes and dashing them? Did someone once abandon you? Or is your heart cast entirely out of ice?
Cart whisperer Liberty Fillmore wants to know. Watch as he guides estranged metal baskets back into the sunshine and absorbs the therapy bills that, by all rights, YOU should be paying.
Oh, if Mother could see you now.
With money to burn from Hanes, a scruffy guy called Dave -- who's clearly approaching midlife with misgivings -- is challenging celebrities to games like Rock Paper Scissors or wrestling. (Somewhat more entertaining than watching Sarah Chalke moan off a wedgie.)
Dave has so far lost challenges to Cuba Gooding, Jr., Reggie Bush and Nelly, among others. But he did win a Comfortsoft Pose-Off against Paris, who unwittingly forfeited the game when she just didn't bother to look at him twice.
We'll clarify. She looked at him once, then tore him to shreds with her stare and publicly forgot he existed. It was superhuman.
Dove is using the (apparently) drama-rich life of Alicia Keys to appeal to women in their 20s. Dove Go Fresh and MTV give you "Fresh Takes," a heavily promoted series about three girlfriends figuring shit out while looking pretty (an acquired skill).
Hrm. Think Crossroads would've been better received if it was less about Britney Spears and more about pastel deodorants? Somebody at Camp Dove must have thought so.
Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer.
The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed.