"Get a Happy Face," St. Ives' virgin foray in digital marketing, launched today. Each St. Ives Elements product page includes a cereal surprise: widgets that help improve your life!
These include a weather widget, which tells you what to wear and how much sunblock to smear on; a goal-setting widget; a workout widget; and cavity-sweet extras like Olive You e-cards, encouraging bedtime text messages and a (as in ONE) video of a laughing baby.
Random. But I did like the ghost bib.
The site was put together by EVB/SF and will be promoted via banner ads and in select print pubs. St. Ives is part of the Alberto Culver family, which includes other drug store staples like VO5 and Tresemme.
Anything launched on April Fool's Day is, by default, suspect which is why Brand-mates, a site on which people can share the brand they love with others, just doesn't seem quite right. A site where brand lovers can create relationships with the brands others love? Sounds like an MBA'd account planner got together with some Web 2.0 type to create this thing. Oh wait, that's exactly what happened!
Just what is it about guys and bras? It's like the subject comes up and we're in high school all over again, snapping the bra of the cute girl sitting next to us in social studies. Oh yes, breasts make boys (and men) do very stupid things. Sadly (or maybe not), snapping the back of a girl's bra may be a thing of the past if this backless bra from Maidenform takes off.
Created by ABC American Inventor contestant Elaine Cato, the bra is getting a big creative and media push from VIA Group, which will launch campaign "This Feels Right" with the tag "Out with the old, in with the new." Media will consist of women's magazine's, outdoor and online.
- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.
- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.
- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.
- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?
- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.
- Kids love social networks. O RLY? Thanks for the insight, champs.
- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.
America's two favourite pastimes, baseball and soap operas, meet at this most unexpected intersection.
"Endless Drama," a campaign where pipe dreams collide and deception runs rampant, is Arnold's saucy way of saying, "Play a little fantasy baseball on ESPN's tab. Because hey, face it, kid. It's not like you have the balls* to pick up a real bat and face the outside world anyway."
- Qualcomm announced the Handsolo today. It's waterproof, battery-free and has unlimited expandable memory. Also, you can wank off with it.
- Gmail Custom Time, which lets users send up to 10 emails to the past per year, debuted today. Wouldn't it be neat to get a drunken rant from Future You?
- Seriously, you should get paid to whore for friends on Facebook. Because come on. Two thousand friends? That's a few dozen impressions at least.
Our favorite purveyor of lingerie, Agent Provocateur, has a new game and a new adventure out so if you're into sexy lingerie, games that are called Peep in Paris and episodic video installments, head over to Agent Provocateur for some afternoon delight.
Last year Google turned your love life into an algorithmically solvable search problem. This year it's teamed up with Virgin to give us Virgle: the adventure of not one, but many lifetimes.
Apply to become a Virgle pioneer and you could win a coveted slot on a ship to Mars. It will be dangerous. It will be uncomfortable. It will be unnecessarily expensive. "But your enriched descendants will appreciate your sacrifice, which should render worthwhile your choice to spend the rest of your (perhaps radically foreshortened) life in deprivation and uncertainty," Virgle assures you.
If the bobblehead starts talking to you, squeeze the wheel and look straight ahead. It's probably just an Aquafina promotion.
To celebrate its snappy new designation as "Official Water of Major League Baseball" (sorry, there's an official water?), Aquafina has launched Lou's Daily Affirmations, featuring Lou Piniella.
Put together by Tribal DDB Dallas, yesterday's affirmation was "Life is always more interesting with a bat in your hands."
No need to tell me twice. The pinata might need convincing though.
It's a dude rapping about design coding!
If my mom threw out my rap cassettes and replaced them with SEO rap (as opposed to rap about seeking out the Holy Spirit), she would have changed my life forever.
And I would have thanked her (as opposed to throwing things across the room and crying, because that E-40 cassette cost me three days of unspent lunch money, and also because I would never again have the opportunity to memorize all the lyrics to "Sprinkle Me").
More SEO rap here. Topics include conversion closing, paid search, link building and social media. Lyrics included.