Quarterlifer Angst, Alicia Keys, Used to Sell Deodorant

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Dove is using the (apparently) drama-rich life of Alicia Keys to appeal to women in their 20s. Dove Go Fresh and MTV give you "Fresh Takes," a heavily promoted series about three girlfriends figuring shit out while looking pretty (an acquired skill).

Hrm. Think Crossroads would've been better received if it was less about Britney Spears and more about pastel deodorants? Somebody at Camp Dove must have thought so.

by Angela Natividad    Mar-24-08    
Topic: Bad, Campaigns, Celebrity, Online, Promotions



Under Armour Goes Pink, Allegedly for Breast Cancer, But Really for the XX Vote

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Under Armour is looking for three women to become the faces of its 2008 Power in Pink effort. In addition to using their faces to inspire others, Under Armour will also share their stories of courage and survival from breast cancer.

The winners get an all-expense paid trip to Baltimore -- no, not the Bahamas, Baltimore -- where, when not dodging bullets, they'll be photographed and interviewed.

more »

by Angela Natividad    Mar-24-08    
Topic: Brands, Campaigns, Cause, Online



Stressed About College Funds -- or Just Your College Kid? Shoot Both Into Orbit

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NorthWestern has expanded -- or further limited, depending on one's viewpoint -- its Wreck Your Worries campaign. On Let Your Worries Go, the result of a partnership with Firstborn Multimedia (sacrifice yours today!), users can select from a limited set of personified worries and shoot them into orbit, launch them into the sky, propel them over land, or bury them underwater.

When you're done watching your self-imposed antagonists glide peacefully away, the Northwestern Mutual Foundation will commit to donate to a cause that addresses your worry. The more times your worry is picked between now and December 31, the more money they'll put toward it.

Here's a worry-easing suggestion. How about you guys fund our retirement? With social security shot down, we could use the love.

by Angela Natividad    Mar-24-08    
Topic: Campaigns, Online



WWF Encourages Positive Climate Action with Mutant Fishmen

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The World Wildlife Foundation (WWF) is sharing tips and tools for minimizing your negative impact on the environment. See them at Reduce.WWF.be. (Helps if you're Belgian.)

To add cautionary appeal to the deal, WWF is promoting the site with guerrilla appearances of its fishman. Think of him as the mutant status quo for a less hospitable toxic Earth. The effort was put together by Germaine of Antwerp.

What's with non-profits and fishpeople? Why don't we ever get threatened with the conception of mutant minotaurs or X-Men? Is it not possible that our toxic future may yield supercharged heroes and creatures of fairy-tale lore in addition to radioactive six-eyed frogs and deranged (but unfairly oppressed) gill-faced rednecks?

by Angela Natividad    Mar-23-08    
Topic: Cause, Good, Guerilla, Online, Video



This Was Positioned as an Ego Trip.

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This is agency Northlich's creative department. They are selling overpriced shirts for charity.

You might think they look unhappy because that's just the hipster way, but some dude from Northlich claims their EVPCD forced them to model his designs. (Did he invent the asterisk?) And each shirt supports a charity he allegedly handpicked.

"Lame," the guy said.

Yeah. This is.

by Angela Natividad    Mar-21-08    
Topic: Agencies, Bad, Cause, Online



Aww, Don't Cry. You're Murdering Trees.

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Greenpeace has built a spoof site to take on Kleenex, which, since hankies went out of mode, dominates the wipe-your-eyes and blow-your-nose market.

The "Kleer-cut" site is a barbed duplicate of Kleenex's current "Let it Out" campaign, which encourages people to hit soggy emotional highs and head for the nearest floral tissue box. "Tell calm, cool and collected to TAKE A HIKE," it coaxes. "It's time to LAUGH until you CRY. SCREAM until you spit. Show your heart and show some tears."

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by Angela Natividad    Mar-21-08    
Topic: Brands, Cause, Good, Online, Spoofs



Echo Factory Seeks Brilliant Designers for Skater Community

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Following an online portfolio review, 20 designers were shipped blank skate decks from Land of Plenty and asked to decorate them for Career Day '08, which happens at Alex Cheung's Gallery in LA's Chinatown tonight. Designers can present portfolios and decorated decks to major skate firms in the flesh.

Career Day '08, which seeks to position design students in the skate industry, was organized by the Echo Factory. Visit the Career Day site to find out just how badly they need good talent.

by Angela Natividad    Mar-21-08    
Topic: Events, Online, Promotions



Orbitz Caters to Lazy Vacationers Planners With 'My Ideal Beach'

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We like things simple. We hate a lot of choice. We want someone else to do all the work. We're lazy like that so we were pleased with the amazing simplicity of this new Orbitz beach vacation planner, My Ideal Beach. In just three clicks, your perfect locale is presented with price and details. What's not to love? It's much better than trolling Priceline. That's just way, way too much work.

by Steve Hall    Mar-20-08    
Topic: Good, Online



'Out of Reach' Stimulates Greed Factor for Scion tC

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Ooh, ooh. More online executional madness for the limited-edition Scion tC in Galactic Gray. (Only 2300 available! Get your booster bait before it's gone.)

The ATTIK effort is a lot like this one for the limited-edition Scion xB Series 5, which is more likely to blind you with its mica sheen.

Outdoor executions will focus on demonstrating to bystanders that the car is just too cool for them. With placement and coordination by malbon Brothers Farms street teams, the car will literally move away when people draw near. (Hence the campaign name "Out of Reach.")

more »

by Angela Natividad    Mar-20-08    
Topic: Brands, Campaigns, Good, Guerilla, Online, Promotions



Worth1000 Puts Vintage Spin on Modern Products

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We love a good throwback ad. To get a feel for how the past can put everyday brands in perspective, we give you "Love Quiz" ("...for married folks only!"), from the days when Lysol was -- wait for it! -- a douche.

Yummy.

But this post is about current products that have been given a dated spin, courtesy of Worth 1000 (thanks, Dario!). Take a guess on what product is behind:

o The color TV-compatible joy machine
o That envy-stirring Hollandaise easy-rider
o Sassy and scandalous women's outtakes -- with wonderful Cole Porter songs!
o How video games benefit your children

Cute.

by Angela Natividad    Mar-19-08    
Topic: Brands, Online, Spoofs










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