Surprise, AOL Buys Bebo

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In a surprise twist of social networking fate, AOL buys Bebo, which is like MySpace with a British accent, less garish colours and funnier videos.

Word is that Bebo will help AOL expand internationally -- and by "help" we mean Bebo's gonna expand internationally and AOL will point and go, "That's totally US!" This year Bebo plans to breach Spain, the Netherlands, Italy, Germany and France.

Meanwhilst, AOL itself continues to hemorrhage value. Supposedly it's going to shaft half its sales force. Also, ad exec Curt Viebranz just left, and Time Warner CEO Jeff Bewkes openly admitted they're whoring for an offer. Or in his words, "whatever configuration makes it the strongest and most valuable."

Uh-huh.

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by Angela Natividad    Mar-13-08    
Topic: Brands, Online



Comfeze Brings Uncomfezable Twist to Typical Diaper Ad

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Wow. This is warped. That's apt, because it's a spoof spot for Scream TV, which wants us all to (tagline, tagline!) "Get scared more often." And we're definitely feeling the fear.

The spot for fictional brand Comfeze was put together by Zig, Toronto.

Does Depend make ads? Maybe Zig should look into that. There's a whole market of fear and absorbency waiting to blossom before our eyes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Good, Online, Spoofs, Strange



Bravia Teases, Spitzer's Sporty, Sienna Sexes, Gentlemen Go Ginger, ABSOLUT Greens the Scene

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- Check out the 2008 Sony Bravia ad teaser, pop-infused and action-packed with controversial bunnies.
- Support your local politician's private life. Sport a Spitzer 9! (Thanks, Rob.)
- Watch some beach-combing models turn each other on over a Toyota Sienna. We love how Toyota isn't afraid to take the piss.
- What, bored with the Flugtag? See Red Bull surf.
- Don't just be gentle. Or ginger. Be a gingerbread gentleman. For Starbucks' Pass the Cheer (thanks, BG!).
- Obama Mobile. Seriously.
- Bill Gates has joined LinkedIn, stirring rumours that Microsoft might look to collaborate with the social networking site. Or take it over. Maybe he's just lonely.
- ABSOLUT Vodka tries saving the planet with uncut films from the Live Earth film series. Next time somebody offers us a plastic bag, we're going to slap him in the face. With an iron glove.

by Angela Natividad    Mar-12-08    
Topic: Brands, Campaigns, Cause, Commercials, Online, Political



Adrants Airs Political Bias? Never That.

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Having sent us this contextual ad flub from a recent story, Adrants reader Eddie playfully accuses us of drinking the Hillary Haterade.

Why would we ever disseminate subliminal messages of Clinton distaste when other people are so good at doing it for us? We're pleading on the side of ignorance -- this is all Google's doing.

But while we're on the topic, come have a giggle at Hillary proposing Obama be her Vice President -- after he pwns her with more states and delegates. There has to be a better expression for this than "grace under pressure."

by Angela Natividad    Mar-12-08    
Topic: Bad, Campaigns, Online, Political



Cartoon Network Goes Viral!

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...in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN's Robotboy. Your job is to help test Professor Moshimo's robots. High-ranking "robo-guardians" win prizes like posters and roboreptiles.

Not especially awe-inducing. Where's the fire, Cartoon Network?

by Angela Natividad    Mar-11-08    
Topic: Campaigns, Games, Online, Promotions



Mr. T Grows -- Er, Gets -- Some Nuts for Snickers

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And he wants us to get some, too. O_O

Eh. Post-ElfYourself, and after Mr. T flaked for Bring Back the A-Team's reunion party, we fail to feel the oomph.

Put together by Campbell-Ewald.

by Angela Natividad    Mar-11-08    
Topic: Celebrity, Online



Goodby, Silverstein Fobs Scented Candle Account Off to UGC

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For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.

The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.

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by Angela Natividad    Mar-10-08    
Topic: Events, Online, Promotions, Radio, Strange



PostSecret's Frank Warren Shares the Love

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At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.

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by Steve Hall    Mar-10-08    
Topic: Industry Events, Online



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship



MySpace Finds God!

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Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture










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