Cartoon Network Goes Viral!

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...in true Cartoon Network style: with robots. The game was put together by agency Ralph and promotes CN's Robotboy. Your job is to help test Professor Moshimo's robots. High-ranking "robo-guardians" win prizes like posters and roboreptiles.

Not especially awe-inducing. Where's the fire, Cartoon Network?

by Angela Natividad    Mar-11-08    
Topic: Campaigns, Games, Online, Promotions



Mr. T Grows -- Er, Gets -- Some Nuts for Snickers

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And he wants us to get some, too. O_O

Eh. Post-ElfYourself, and after Mr. T flaked for Bring Back the A-Team's reunion party, we fail to feel the oomph.

Put together by Campbell-Ewald.

by Angela Natividad    Mar-11-08    
Topic: Celebrity, Online



Goodby, Silverstein Fobs Scented Candle Account Off to UGC

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For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.

The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.

more »

by Angela Natividad    Mar-10-08    
Topic: Events, Online, Promotions, Radio, Strange



PostSecret's Frank Warren Shares the Love

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At South by Southwest this week, one of the keynotes was given by PostSecret's Frank Warren. PostSecret started as a blog and still is a blog. Its purpose is to provide an anonymous online confessional of sorts where people's post cards they have created with their secrets on them are posted on the site. The site became a phenomenon and has spawned four books.

more »

by Steve Hall    Mar-10-08    
Topic: Industry Events, Online



Sarah Chalke Sports Hanes, Fights Wedgie Epidemic

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Wanna see Sarah Chalke of Scrubs shake out a wedgie in public? Click on "See Sarah Shake It" at WedgieFree.com. Superfluous body-bends and orgasm faces come stock.

This isn't the first time an underwear company has used an ass-shake to push panties. See itchy actors jiggle for Jockey.

But if watching a celeb channel Shakira doesn't do it for you, WedgieFree also includes Wedgie Stories (where you can contribute and rate tales with a blush-o-meter) and Wedgie-Free Wednesdays, a contst you can enter for free undyroos.

This is part of Hanes' effort to promote its new wedgie-free panties, which look suspiciously similar to the underpants we were forced to wear before Gwen Stefani introduced us to the subtle magic of thongs. And neckties without shirts.

by Angela Natividad    Mar-10-08    
Topic: Brands, Campaigns, Celebrity, Online, Sponsorship



MySpace Finds God!

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Following a decrease in CPM costs some months ago, MySpace's prototypical True.com ads and Crush Calculators have been largely replaced with what looks like a pretty big ad buy by Biola University's school of international studies, which is colonizing the social network for Christ.

Is the Lord in your Top 8? Maybe he should be.

by Angela Natividad    Mar-10-08    
Topic: Brands, Online, Trends and Culture



PR News Channel Launches 'YouTube for Businesses'

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...and it looks slightly left of lame. But we can see how, in the farfetched event it were to catch on like wildfire, the site would make useful Channel 6 fodder. See featured videos, including Back to School Diet Tips and (grimace) Dangers of Cigar Smoking.

by Angela Natividad    Mar- 9-08    
Topic: Online, Promotions, Video



NIB 'Fastrack to Cannes' for Sale on Easy Street -- er, eBay

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London-based Enter the Chapel swears it has an ad idea that's instant Cannes-bait. But oops, the idea was castrated internally, so now it's for sale on eBay.

What've you got to lose? Five quid? Your dignity?

by Angela Natividad    Mar- 7-08    
Topic: Agencies, Bad, Online



Victor Chandler Casino Launches 'Chip Challenge' by NPB

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How to get new blood into a casino:

- Promise the newbs free money
- Launch an addictive but impossible game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction

Mohegan Sun, are you listening?

by Angela Natividad    Mar- 7-08    
Topic: Campaigns, Games, Online



Red Cross Hearing Test Harnesses Senses for Meaningful Message

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How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.

You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.

Thanks Shedwa for pointing it out.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Cause, Good, Online








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