PR News Channel Launches 'YouTube for Businesses'

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...and it looks slightly left of lame. But we can see how, in the farfetched event it were to catch on like wildfire, the site would make useful Channel 6 fodder. See featured videos, including Back to School Diet Tips and (grimace) Dangers of Cigar Smoking.

by Angela Natividad    Mar- 9-08    
Topic: Online, Promotions, Video



NIB 'Fastrack to Cannes' for Sale on Easy Street -- er, eBay

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London-based Enter the Chapel swears it has an ad idea that's instant Cannes-bait. But oops, the idea was castrated internally, so now it's for sale on eBay.

What've you got to lose? Five quid? Your dignity?

by Angela Natividad    Mar- 7-08    
Topic: Agencies, Bad, Online



Victor Chandler Casino Launches 'Chip Challenge' by NPB

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How to get new blood into a casino:

- Promise the newbs free money
- Launch an addictive but impossible game (extra points: call it a "challenge!")
- Infuse game with cheery casino noises
- Slip online casino URL right under "try again" button
- Sit and let simmer. With time, a gateway drug almost always conceives an addiction

Mohegan Sun, are you listening?

by Angela Natividad    Mar- 7-08    
Topic: Campaigns, Games, Online



Red Cross Hearing Test Harnesses Senses for Meaningful Message

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How does your hearing compare to others in your age group? Find out in this quick hearing exam, sponsored by the Red Cross and Oslo Health.

You might learn something about captivating audiences to broadcast a message they'd normally ignore. That's what we walked away with.

Thanks Shedwa for pointing it out.

by Angela Natividad    Mar- 7-08    
Topic: Brands, Cause, Good, Online



MySpace Launches Safety PSA

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You can debut all the privacy controls you want, but there's nothing like a generic safety PSA to show the feds you mean business.

See "Don't Stop the Dialogue," produced by Big Fuel for MySpace. It will run on iKeepSafe.org and MySpace Safety along with featured safety tips and a soothing message from CSO Hemanshu Nigam.

Chill effect much?

by Angela Natividad    Mar- 6-08    
Topic: Cause, Online, Social, Video



Clio Launches Future Gold Young Creatives Program

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The Clio Awards team just launched the 2008 Clio Future Gold Young Creatives Program. It's open to copywriters and art directors worldwide, 30 years of age or younger.

12 people -- two from each of six global regions -- will be picked to attend the Clio Festival in South Beach from May 14-17. They'll engage in a 24-hour creative challenge that will be judged by Clio jury members and a client.

Winners will be honored at the Awards Gala on May 16.

Looking to join? The deadline is April 1. Here's your chance. (It'll only cost an arm and a leg -- but who needs those where fame's involved?)

Oh, and beware portfolio thieves. Even among friends! It's a jungle out thar.

by Angela Natividad    Mar- 6-08    
Topic: Industry Events, Online



Because Trolls Are Human, Too. Well, Maybe Not

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BoingBoing TV put together a mockumentary outlining the history of internet trolls, or people who lurk on your site and leave snarky commentary while swathed in the soothing blanket of anonymity.

Like typical troll narratives, it makes no sense and will probably not make you more sympathetic to its plight. But we all need to explore our demons.

more »

by Angela Natividad    Mar- 6-08    
Topic: Online, Spoofs



Ask.com to Explore its Feminine Side

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Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown.

Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information.

It is also laying off about 40 people.

Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes.

by Angela Natividad    Mar- 6-08    
Topic: Brands, Campaigns, Online



Firebrand CEO Laments Company's Demise, Misunderstands Commercials

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Fighting to the end, Firebrand CEO Roman Vinoly shared his frustration over doubters of the ads-as-content concept with AdWeek, pondering, "Isn't it proven every Super Bowl and on lots of Web sites where people go? Isn't it proven by being one of the largest categories uploaded to YouTube? Is it that difficult to conceive that great creative created by great artists with all the money in the world could be compelling to consumers even though it's trying to sell a product?"

more »

by Steve Hall    Mar- 5-08    
Topic: Online, Opinion, Television, Tools



Divinity Metrics Measures Brands' Online Video Presence

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Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

more »

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video










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