Divinity Metrics Measures Brands' Online Video Presence


Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones.

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by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research, Trends and Culture, Video

For Kylie Time, Just Dodge the Boss


Ever fantasize about one-upping your boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead. (For best results, do it on his or her dime.)

The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris.

How's that for leaving the office in a blaze of glory?!

The game was disseminated by Rubber Republic and put together by Global Radio for Galaxy FM's "Love Music Love March."

by Angela Natividad    Mar- 5-08    
Topic: Campaigns, Celebrity, Games, Online, Promotions

Is There a Heaven for iPods? ... No.


This is sort of neat. Watch the sped-up drama of your consumption patterns on The Story of Stuff. Very rarely have we been able to sit still for 20 minutes to listen to something educational. Maybe it's narrator Annie Leonard's exciting grade school reading voice ... or the animated stick figures.

Anyway, this is useful information to know if you're an avid consumer of All Things Hype and Now. Everybody with an iPod -- listen up!

by Angela Natividad    Mar- 5-08    
Topic: Good, Online, Research

Volvo Goes Webisode Way, and ... Ew.


Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it.

We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once.

by Angela Natividad    Mar- 5-08    
Topic: Best, Brands, Online, Video

Screw the Drama. It's Dance-Off Time!


Dance2DC is a new game by Shift Control for Barely Political. (Visit the site to play it and/or watch the video that inspired the madness.)

We don't know much about it aside from that Hillary is a disco fever inferno and Edwards channels John Travolta. Then it hit us: wouldn't life be better if we banished ballots and decided everything with sudden death dance-offs?

You can fake a smile, but you can't fake the funk.

by Angela Natividad    Mar- 5-08    
Topic: Games, Online, Political

MySpace Head Doctors Invest Blogging with Holistic Properties


A report from Melbourne's Swinburne University of Technology finds bloggers are less isolated, more connected to a community and more satisfied with friendships. (Dude. That's because, if not for blogging, we would have no friends.)

The study was conducted on MySpace (WTF?). 134 MySpace users completed a questionnaire from the researchers -- likely bulletin-spamming all their friends in the process -- with 84 intending to blog and 50 not blogging.

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by Angela Natividad    Mar- 5-08    
Topic: Online, Opinion, Research, Strange

Domino's Pizza Gets All CGM/Web 2.0/Social Media-ish


Havas' BLM Quantum has unleashed a make-your-own-video (remember when we had simpler names for things?) contest on MySpace in the United Kingdom called Think Outside the Box which urges people to "get green" and recycle their pizza boxes into ingenious new uses.

Have at it CGM (oops, we mean make-your-own-video) fans.

by Steve Hall    Mar- 5-08    
Topic: Consumer Created, Online, Social

Ripped Porn Star Buffs Up Bluelithium Founder Gurbaksh Chahal


We've written about ad network company Blulithium and its founder Gurbaksh Chahal several times before but we never thought we'd be telling you, according to ValleyWag, he's been buffing up his body by training with San Jose-based bodybuilder Tom Austin, star of several gay porn flicks such as Minute Man 24. But it all makes sense. You can't be a porn star unless you have a six pack, bulging chest, massive biceps and a bulging package to go along with all that super human manliness. Austin has all that. So it's just logical Austin would know how to buff up Chahal who has acting aspirations of his own.

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by Steve Hall    Mar- 5-08    
Topic: Online, Racy

As Predicted, Firebrand Flames Out


Less than five months after its launch, Firebrand, the all-ads-all-the-time cable channel and online site is, as we predicted from the start, closing operations. Investor's from NBC Universal to Microsoft to GE have pulled the plug and will no longer fund Firebrand and its ill-conceived belief people actually want to seek out and watch advertising as a form of content on equal footing with network programming or movies.

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by Steve Hall    Mar- 4-08    
Topic: Commercials, Online, Opinion

For Hardcore Green, Revisit Penguin Basics


To persuade people to Do the Green Thing, Play With Us put together this documentary about penguins in Antarctica. Except the penguins aren't penguins; they're naked people that seem at least partially catatonic.

All this to get us to huddle? We've seen cozier arguments.

by Angela Natividad    Mar- 4-08    
Topic: Campaigns, Cause, Online, Video

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