Facebook Traffic Declines, Time Spent Increases

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Perhaps it's application fatigue. Perhaps it's incessant friend request. Perhaps it's social media overload but according to Hitwise, traffic to Facebook is down 27 percent for the week ending February 23 from a high during the holidays.

Hitwise acknowledges this could be a seasonal trend citing traffic increases during both the Thanksgiving and Christmas breaks due to a significant portion of Facebook's users (40 percent 18-24) being out of school and having more time to use the site.

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by Steve Hall    Feb-26-08    
Topic: Online, Opinion, Research, Social



Jack Makes A Sandwich, Simmons Tape A Stunt

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- Freakishly weird Jack in the Box has a new website, Make Jack a Sandwich, which AdFreak's David Kiefaber says, "revels in the kind of exaggerated 1970s sleaze I've only seen a thousand times before."

- Copyranter tells us that Gene Simmons tape was just a publicity stunt. Hmm. We never saw that coming.

- Make the Logo Bigger tells us this MasterCard should have run during the 80th Academy Awards as opposed to the dreck that did.

- It's One Show Week!! Yes. From May 5-9, The One Club will host its One Show, One Show Interactive and One Show Design events

by Steve Hall    Feb-25-08    
Topic: Celebrity, Online, Video



Kung Fu Banana Takes Up Plight of Exploited Workers

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Based on the premise that people are more likely to do good deeds after watching a banana cry, UK-based ActionAid gives us the WhoPays? Campaign. Register for the loyalty card, which could help good producers fight exploitation, after which you can "digitally dress yourself up as something tasty."

Which is all we wanted, really.

by Angela Natividad    Feb-25-08    
Topic: Cause, Online



HSBC Never Sent Us Singing Kittens.

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To drive us into the arms of BankWest (Australia), some kittens sang us a song. It was weird and they were scary (like furry robot gremlins), but they spelled our names and everything.

The campaign was put together by Host and Glue Society. Its purpose is to associate banking with happiness. (Guess that depends on why you're at the bank, though.)

by Angela Natividad    Feb-25-08    
Topic: Campaigns, Online, Strange



Nothing Says Confidence Like a Manly Man's Beard

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Ever wonder what Bob Garfield's really like? Newsgroper sorted it out. Check out Garfield's true mausoleum of unfiltered thoughts and opinions.

Via Make the Logo Bigger, who found it at home base for that naughtiest of ad men, George Parker. (Because we're kind of like a knitting circle.)

by Angela Natividad    Feb-25-08    
Topic: Online, Spoofs



Pig Songs Take Shot at Saving Farmers from Extinction

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UK-based National Pig Association surveys say consumers would pay more to keep high-quality British pig farming in business. Currently, farmers lose about 20 pounds ($39.09) per pig.

The elegant solution: "Stand By Your Ham," an objectively painful pop appropriation. Stay safe and Read the lyrics instead.

Sensory molestation aside, will the song save British farmers from losing their livelihoods? (It sure as hell won't save pigs.)

See ponderous print ad too.

by Angela Natividad    Feb-24-08    
Topic: Campaigns, Cause, Magazine, Online



You Want It. You Need It. The iHam 5J!

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It's a high-cholesterol take on Apple's design-makes-the-man ethos.

This was part of an in-office Christmas promo for the employees of Shackleton Direct. Packages included a CD, manual and "iKnife." The site somehow generated 400,000 visits across Latin internet audiences and 100,000 YouTube views, says Shackleton.

In exchange for serving as muse, the team sent an iHam package to Steve Jobs. Awww.

by Angela Natividad    Feb-22-08    
Topic: Agencies, Online, Spoofs



Microsoft Promises to Stop Being So Damn Mean

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The breakdown of its commitment:

o Open APIs (a la Google) for Microsoft Office
o 30,000 shared pages of documentation for Windows client and server protocols
o Resisting the temptation to sue the crap out of open source devs

We'll see how long that lasts. What's the turnaround time for a bully in rehab?

by Angela Natividad    Feb-22-08    
Topic: Brands, Online



Because a Clinton Doesn't Go Down without a Fight!

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To win the youth vote Obama stole like a thief in the night, Hillary further strains our suspension of disbelief with "the playlist for YOUR future."

It's a UGC support site! (We like how when you mouse over the videos, the bottom right-hand corner says "Posted by Americans!")

Does Hillary speak for you?

by Angela Natividad    Feb-21-08    
Topic: Bad, Campaigns, Consumer Created, Online, Political



You Don't Need an Actor. You Need a Wizard.

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Looking for a spokesperson? Alex Perez isn't just a spokesguy; he's an ad wizard. He's also brazenly unafraid of making those "Sex me with your eyes" poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.

Self-produced ad work includes Double A-OK for Duracell and Pepto Star for Pepto Bismol. Please watch them. Please.

by Angela Natividad    Feb-21-08    
Topic: Online, Promotions, Spoofs








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