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MySpace Launches Safety PSA You can debut all the privacy controls you want, but there's nothing like a generic safety PSA to show the feds you mean business. See "Don't Stop the Dialogue," produced by Big Fuel for MySpace. It will run on iKeepSafe.org and MySpace Safety along with featured safety tips and a soothing message from CSO Hemanshu Nigam. Chill effect much? Clio Launches Future Gold Young Creatives Program The Clio Awards team just launched the 2008 Clio Future Gold Young Creatives Program. It's open to copywriters and art directors worldwide, 30 years of age or younger. 12 people -- two from each of six global regions -- will be picked to attend the Clio Festival in South Beach from May 14-17. They'll engage in a 24-hour creative challenge that will be judged by Clio jury members and a client. Winners will be honored at the Awards Gala on May 16. Looking to join? The deadline is April 1. Here's your chance. (It'll only cost an arm and a leg -- but who needs those where fame's involved?) Oh, and beware portfolio thieves. Even among friends! It's a jungle out thar. Because Trolls Are Human, Too. Well, Maybe Not BoingBoing TV put together a mockumentary outlining the history of internet trolls, or people who lurk on your site and leave snarky commentary while swathed in the soothing blanket of anonymity. Like typical troll narratives, it makes no sense and will probably not make you more sympathetic to its plight. But we all need to explore our demons. Ask.com to Explore its Feminine Side Probably because it fears death by Google almost as much as it fears sexual ambiguity, Ask.com has decided to stop competing for all-purpose search engine renown. Instead it hopes to become the go-to source for married women seeking health, grade school homework tips, entertainment, recipe and hobby information. It is also laying off about 40 people. Maybe if it wasted less time trying to engage us in expensive guessing games it would've had a better fighting chance. Oh well, such is life in the tubes. Firebrand CEO Laments Company's Demise, Misunderstands Commercials Fighting to the end, Firebrand CEO Roman Vinoly shared his frustration over doubters of the ads-as-content concept with AdWeek, pondering, "Isn't it proven every Super Bowl and on lots of Web sites where people go? Isn't it proven by being one of the largest categories uploaded to YouTube? Is it that difficult to conceive that great creative created by great artists with all the money in the world could be compelling to consumers even though it's trying to sell a product?" Divinity Metrics Measures Brands' Online Video Presence Divinity Metrics has put together a chart measuring the top 20 brands in online video. It will be updated every week. At first we were gonna compare it to the AdAge Power 150, a measuring stick for the top media and marketing blogs, but it's not really like that. It's more like the Dow Jones. For Kylie Time, Just Dodge the Boss Ever fantasize about one-upping your boss? Forget about scoring a machine gun and leaving life in cubicletopia with a parting gift of unhinged chaos. Play Dodge the Boss instead. (For best results, do it on his or her dime.) The game is simple but delightfully time-consuming. Use your mouse to avoid the boss-men without touching any of the sides. Dodging the boss as long as possible could land you tickets to see the sultry Kylie Minogue in Paris. How's that for leaving the office in a blaze of glory?! The game was disseminated by Rubber Republic and put together by Global Radio for Galaxy FM's "Love Music Love March." Is There a Heaven for iPods? ... No. This is sort of neat. Watch the sped-up drama of your consumption patterns on The Story of Stuff. Very rarely have we been able to sit still for 20 minutes to listen to something educational. Maybe it's narrator Annie Leonard's exciting grade school reading voice ... or the animated stick figures. Anyway, this is useful information to know if you're an avid consumer of All Things Hype and Now. Everybody with an iPod -- listen up! Volvo Goes Webisode Way, and ... Ew. Make the Logo Bigger just introduced us to Mr. Robinson's Driving School, an online webisode campaign for Volvo that somehow bombs harder (and more expensively?) than when Tide did it. We would rather watch Charlie Bit Me! 9.8 million times than sit through this working class wannabe-Isaac-Hayes crap even once. Screw the Drama. It's Dance-Off Time! Dance2DC is a new game by Shift Control for Barely Political. (Visit the site to play it and/or watch the video that inspired the madness.) We don't know much about it aside from that Hillary is a disco fever inferno and Edwards channels John Travolta. Then it hit us: wouldn't life be better if we banished ballots and decided everything with sudden death dance-offs? You can fake a smile, but you can't fake the funk. 
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