The breakdown of its commitment:
o Open APIs (a la Google) for Microsoft Office
o 30,000 shared pages of documentation for Windows client and server protocols
o Resisting the temptation to sue the crap out of open source devs
We'll see how long that lasts. What's the turnaround time for a bully in rehab?
To win the youth vote Obama stole like a thief in the night, Hillary further strains our suspension of disbelief with "the playlist for YOUR future."
It's a UGC support site! (We like how when you mouse over the videos, the bottom right-hand corner says "Posted by Americans!")
Does Hillary speak for you?
Looking for a spokesperson? Alex Perez isn't just a spokesguy; he's an ad wizard. He's also brazenly unafraid of making those "Sex me with your eyes" poses that midlife-crisis-driven creative directors love inflicting on innocent bystanders.
Self-produced ad work includes Double A-OK for Duracell and Pepto Star for Pepto Bismol. Please watch them. Please.
"Crack One Open" is a Cenergy Communications-developed campaign for Steinlager. It involves rugby and broken bones. We don't really get it.
To help us get it, the PR guy was all, "If fart jokes say 'beer,' why not bandages, rx pads, x-rays?"
And then we were like, "Fart jokes say beer? Oh right. If Budweiser says so, it must be true."
We're assuming these three Kelliher Samets Volk-created commercials for Efficiency Vermont, an organization which encourages people to use compact fluorescent bulbs, were purposefully created to be bad. If not, we have no other explanation for why the they are so goofy. See one of the spots here. The other two are nearly identical.
Along with the three spots, the campaign includes local newspapers, online ads and a website on which "Jesse Fewer Watts" (get it?) and his Western buddies ride into town to collect "Incan Derek" (that's stretching it) for his crimes against light bulb efficiency.
OK, OK. It's for a good cause. We'll stop complaining.
Say hello to Who Hired Bob, a go-to hub for contrived office-centric web drama, created by Ogilvy Entertainment for Kraft's TASSIMO.
It's not funny. But Who Hired Bob does two interesting things:
1) It offers a $20 rebate on a TASSIMO hot beverage machine in exchange for your email address, and
2) It does that "choose your own adventure" thing at the end of each webisode, which we've already professed to like a lot.
Remember those Choose Your Own Adventure books that served as the gateway to your Lord of the Rings and/or Star Wars fixation?
STA Travel hopes to harness that escapist magnetism to promote the relaunch of STA Travelers, which is jam-packed with friendly thimble-shaped profile placeholders.
Play with Choose Your World Adventure. Don't worry; the website does so little that you'll still be forced to use your imagination. On the cheery up, you'll get lots of crap in your mailbox.
GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.
Hey, look. It's another one of those Obama speeches flanked by music and enhanced by the magic of grayscale. This one, produced by Tom Dunlap and seeded by Feed Company, is called "Hope Changes Everything."
See the previous Obama-rama pop effort, "Yes We Can."
Think all the jingling will distract from the "iconic phrase" ripping?
In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.
As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online.
The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really).
Enter Kevin Horne of Lairig Marketing.