GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.
Hey, look. It's another one of those Obama speeches flanked by music and enhanced by the magic of grayscale. This one, produced by Tom Dunlap and seeded by Feed Company, is called "Hope Changes Everything."
See the previous Obama-rama pop effort, "Yes We Can."
Think all the jingling will distract from the "iconic phrase" ripping?
In early February MarketingVOX published this study about online TV show viewing by Solutions Research Group.
As can be typical of studies, the research cited some ostentatious figure -- namely, that 80 million Americans (43 percent of the online populace) have watched a favourite show online.
The study didn't specify whether 80 million Americans watched a complete episode; just that they watched one (which could mean anything, really).
Enter Kevin Horne of Lairig Marketing.
We welcome guest columnist Sean X Cummings who, in response to the ongoing Yahoo/Microsoft acquisition dance along with Google's response, has several things to say about the deal and how the pace of technology growth is out pacing the ability of some marketers to keep ups with and master the influx of new media.
The Microsoft/Yahoo deal is often analyzed on the differences between technology companies, and media companies, offline, and online, threats to companies within that world, and outside, and those who interfere. Much of this misses more fundamental issues.
Last Friday Gap launched its Sound of Color effort by Rehab. It's pretty neat. Mouse over a color spectrum to watch a music video about a certain shade.
The videos aren't all commercial color-overload like we thought; it's all pretty true-to-feel. The Blakes' blue was mellow; the Raveonettes give us a stark black and white.
You can learn about the artists, get information about the theme swatch, watch interviews and makings-of, and -- most importantly -- download songs free.
Check out the Sound of Color website. We guarantee some close-to-valuable time-wastage. If anybody has photos of how Gap is promoting it in stores or elsewhere, send 'em over.
According to a comScore study commissioned by Starcom and TACODA, online ad clicks aren't as demographically diverse as your deluded CEO thinks.
80 percent of them come from only 16 percent of online users. They are generally young, underpaid and male. You know, like the dev dork of yore.
Remember that Exopolis V-Day mixtape from, like, 2006?
Spurned on by disdain like any loyal adolescent, the agency's made another one. Songs are preceded by an intro from Exo's enigmatic 11-year-old masher-upper. ("I'm Gone" has a really good one about Go-Gurt, and "I'll Kill Her" has an even better one about how flowers are actually plant vaginas.)
This year's hits include "I'll Be Your Mirror" by the Velvet Underground & Nico, "Nicotine and Gravy" by Beck and "Too Drunk to Fuck" by Nouvelle Vague.
Because we all love a dire-straits squirrel (1, 2, 3), consider how you're robbing one of house and home the next time you get a paper bank statement.
Yeah, that's right. THIS DISMAL ALTERNATIVE FUTURE IS TOTALLY YOUR FAULT.
Anyway, the video was produced by Flow Creative, which felt compelled to do more green stuff with its spare time besides twist fluorescent bulbs into the break room.
Great, guys. Good to know you didn't waste your man-hours doing something silly like planting trees, saving the wetlands or collecting cans. We'll be sure to spread the message far and wide.
"IF ANYONE KNOWS SOMEONE STUPID OR GREEDY ENOUGH TO REALLY TURN THEIR BODY INTO A PERMANENT LOGOFEST, LET US KNOW AND WE CAN MAKE THIS IDEA A REALITY," bellowed the Indonesian arm of TBWA\global in our email this morning.
Puh-lease. We see this kind of thing all the time. (Seriously, though. Check out the chick who wedded her flesh to Xanga.)
Give our generation a couple decades more, and at the very least we'll all have Apple on our asses and Google ... elsewhere. (As if it's not our most intimate friend already.)
YES Essentials carseats are impervious to a fondue bath.
Compelling. But will they stand the test of DIP?