Is there anything Richard Branson doesn't do? Apparently he's now into health clubs with Virgin Active. And to promote the 70 clubs that exist in the UK, we've got Sofa Bash, and fun little game that lets you destroy a sofa with various weapons such as a chainsaw, a shotgun, a cleaver, an axe and others. It's all to get you in the mood to proverbially destroy your own couch, get off your ass and head over to a Virgin Active health club.
Oh how we do love games that let us beat the shit out of stuff. Must be some latent childhood horror we experienced. Mom? Dad?
Here's a happy Valentine's day message from Psyop. It all started cavity-sweet until the back-shaving, tooth-pulling, organ-dissembling and decapitating happened.
And what's going on with the gaunt stranger giving away razorblades, candy and saws of varying strength?
Wait a second ... we get it now! This is based on "The Gift of the Magi," isn't it? You know, the story where that couple buys gifts for each other at the expense of something they love, and the things they get directly relate to the stuff they give away, so neither can use their gift, and they're both miserably poor, so all they have left at the end is each other?
Wow. Brutal interpretation, Psyop. But hey, the ending is less pathetic (and way more literal) than O. Henry's version.
Oh, and for those dying to know, the song is by VHS or BETA and it is called "Love in My Pocket," which now we won't be able to listen to without thinking of ... scissors.
Anyway, we went ahead and sent the message to everybody we love.
Advanta Bank Corp's ideablob, which awards cash to entrepreneurs with great small business ideas, just handed Naomi Bar-Yam $10,000 for her business.
Bar-Yam is the co-founder of Boston's Mother's Milk Bank of New England.
The world probably laughed at blood banks, too. And sperm banks!
Remember that Talking Pets campaign for Purina? Probably not -- unless you're from Canada, or just way into the idea of communion with your furriest chums.
Anyway, for Valentine's Day you can send a Valentine in dog language.
We're not really sure what to say about that, so we'll go with the generic "...awww."
Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.
To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."
Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."
Oh, yeah: Because that big, bad PR really twisted our arms.
In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.
It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.
o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow
Check out "Meet the Denialers" for Mackenzie Investments. Put together by Lowe Roche, Toronto, it tells the story of "a family of four that spends like fourteen."
Creative is spread across print and online without losing the tune: that of a strangely relatable fable. The campaign does a nice job of positioning an investment firm as a natural option for cash-burning families.
Meet Brett, Penny, Simon, Devon and Amanda. The website, BurnRate.ca, includes nifty little tools like a cashflow calculator and a burn rate spending test.
MoveOn.org is circulating this satire of will.i.am's "Yes We Can" Obama video. This time, the candidate in the spotlight is the apparently war-mongering Maniac McCain.
Nice to know the young, liberal and convicted have learned the art of killing with irony. But okay, McCain was totally asking for it when he went all-out with the "Bomb bomb Iran" song. (WHAT WAS HE THINKING?)
To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.
Here's an unlikely combination.
Right now if you buy flowers from FTD.com, you could get free software from Download.com. This is part of a Valentine's Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.
Behind the scenes, TrialPay gleans ad revenue from FTD to pay Download.com for the software you select. Awww. Well, nothing says romance like a classic threesome.
Go to Download.com's Valentine subsite to cash in on all the love.