CD and president Kelly Simmons of bubble, Philadelphia is sharpening her ad chops by promoting her own book, Standing Still. Released by Simon & Schuster, it's about a mom who exchanges her life for her kidnapped daughter's.
Publicity includes $200,000 of online, sweepstakes, broadcast, direct mail and guerilla efforts, allegedly all bartered.
The effort includes promotional postcards ("The ultimate beach read") stuffed in women's swimsuit orders, courtesy of Miracle Suit. A radio campaign will air on B101 FM, an indie station.
And when it rains, ziplocked flyers (via Tri-County Printers) promoting the book as "the perfect read for a stormy night" will appear on parked car windshields.
Check out Simmons' e-zine, bykellysimmons.com. You could win a Tiffany's bracelet that matches the one worn by the protagonist (product placement! Nice touch).
For some brands, deep association with a celebrity isn't enough. Air Jordans and Jordan, and Simmons and Phat Farm, only come around once in a ... whenever.
Watch closely while Converse tries hard to invite a comparison between itself and Dr. J. (The firm responsible: Anomaly.) At best, you'll wish out loud for a return to the glory days of b-ball.
At worst, you'll feel a little fragmented.
To drive tourist cash to the US Virgin Islands, JWT Atlanta and What What Films produced a promotional music video for PrimalScream's "Meant to Be."
The pop song is less primal, more bland, and ornamented with shots of the artist dancing on beaches and snapping pictures of turtles.
A ticker runs independent-looking ads that incidentally refer to the scenery: "Deals for US Virgin Islands," "St. Thomas Luxury Homes" (like, while she's in one), and "Wedding Photography" (preceding a shot where the whole video turns into a scrapbook).
We haven't yet whipped out our passports, but we are suffering from severe karaoke nostalgia. And that's a feeling you never want to have.
Want to photograph models like Daniella Sarahyba for a living? Go for it -- just not for money -- courtesy of Taco Bell and Sports Illustrated. Pick the location and plan her moves based on a series of options. She'll say things like, "Oh, are you the new photographer?" and play the spoilsport when it's too windy.
Is there anything Richard Branson doesn't do? Apparently he's now into health clubs with Virgin Active. And to promote the 70 clubs that exist in the UK, we've got Sofa Bash, and fun little game that lets you destroy a sofa with various weapons such as a chainsaw, a shotgun, a cleaver, an axe and others. It's all to get you in the mood to proverbially destroy your own couch, get off your ass and head over to a Virgin Active health club.
Oh how we do love games that let us beat the shit out of stuff. Must be some latent childhood horror we experienced. Mom? Dad?
Here's a happy Valentine's day message from Psyop. It all started cavity-sweet until the back-shaving, tooth-pulling, organ-dissembling and decapitating happened.
And what's going on with the gaunt stranger giving away razorblades, candy and saws of varying strength?
Wait a second ... we get it now! This is based on "The Gift of the Magi," isn't it? You know, the story where that couple buys gifts for each other at the expense of something they love, and the things they get directly relate to the stuff they give away, so neither can use their gift, and they're both miserably poor, so all they have left at the end is each other?
Wow. Brutal interpretation, Psyop. But hey, the ending is less pathetic (and way more literal) than O. Henry's version.
Oh, and for those dying to know, the song is by VHS or BETA and it is called "Love in My Pocket," which now we won't be able to listen to without thinking of ... scissors.
Anyway, we went ahead and sent the message to everybody we love.
Advanta Bank Corp's ideablob, which awards cash to entrepreneurs with great small business ideas, just handed Naomi Bar-Yam $10,000 for her business.
Bar-Yam is the co-founder of Boston's Mother's Milk Bank of New England.
The world probably laughed at blood banks, too. And sperm banks!
Remember that Talking Pets campaign for Purina? Probably not -- unless you're from Canada, or just way into the idea of communion with your furriest chums.
Anyway, for Valentine's Day you can send a Valentine in dog language.
We're not really sure what to say about that, so we'll go with the generic "...awww."
Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.
To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."
Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."
Oh, yeah: Because that big, bad PR really twisted our arms.
In a moment of generosity, Make the Logo Bigger spilled some saucy new Old Spice beans on us (via Copyranter). If you have hair here, here and here but not there, you owe it to yourself to watch it.
It's neat that Old Spice tore open its billowing shirt and let out the musk. But now that everybody's laughing, how about improving on that old, spicy formula? We can't all be Bruce Campbell.
o Old Spice in Cool Evergreen
o Old Spice a la mode (no one can resist the manly thrall of vanilla)
o Old Spice's alter ego: Youthful Mellow