You Mean You Don't Go Shopping to Heal?


Check out "Meet the Denialers" for Mackenzie Investments. Put together by Lowe Roche, Toronto, it tells the story of "a family of four that spends like fourteen."

Creative is spread across print and online without losing the tune: that of a strangely relatable fable. The campaign does a nice job of positioning an investment firm as a natural option for cash-burning families.

Meet Brett, Penny, Simon, Devon and Amanda. The website,, includes nifty little tools like a cashflow calculator and a burn rate spending test.

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by Angela Natividad    Feb-12-08    
Topic: Campaigns, Good, Magazine, Online

McCain Gets Treatment, Except without the Love

mccain-satire.jpg is circulating this satire of's "Yes We Can" Obama video. This time, the candidate in the spotlight is the apparently war-mongering Maniac McCain.

Nice to know the young, liberal and convicted have learned the art of killing with irony. But okay, McCain was totally asking for it when he went all-out with the "Bomb bomb Iran" song. (WHAT WAS HE THINKING?)

by Angela Natividad    Feb-12-08    
Topic: Cause, Online, Political, Spoofs, Video

Johnson's Lotion, Blind Adoration Are Key to Mother/Child Bonding


To promote what it calls its "iconic baby lotion," Johnson launched Touching Bond to encourage moms to get touchier with their babies. Glean advice on making "your touch more touching," massaging your baby, and capturing its giggle.

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by Angela Natividad    Feb-12-08    
Topic: Brands, Campaigns, Online

FTD, Download Give Geeky Incentives for Romantic Gestures


Here's an unlikely combination.

Right now if you buy flowers from, you could get free software from This is part of a Valentine's Day promotion to wise geeks up to the aphrodisiac merits of floral sharing.

Behind the scenes, TrialPay gleans ad revenue from FTD to pay for the software you select. Awww. Well, nothing says romance like a classic threesome.

Go to's Valentine subsite to cash in on all the love.

by Angela Natividad    Feb-12-08    
Topic: Good, Online, Promotions

Blackberry Dabbles in Comedy to Snare Fresh Demo


So, 101 bellybuttons walk into a bar.

This is just one of the cliffhangers you won't revisit after checking out teasers for this Blackberry-sponsored improv troupe.

Add crappy video quality and comedians telling jokes on the phone (isn't that a social faux-pas? If it isn't, it SHOULD BE), and you've got yourself an unbeatable stench.

Ads for the effort were featured on the front page of the Times. Richard at Gawker pointed it out to us. Thanks for engaging us in the angst, Richard.

by Angela Natividad    Feb-11-08    
Topic: Bad, Brands, Events, Mobile/Wireless, Online

It's the Regulation Eco-Take on Valentine's Day!


Because no holiday is legitimate until it gets its own eco-spin, feast your eyes on Winterwarm by Superhero (with assistance from photographer Richie Hopson).

The premise: don't use heating this winter; hug gratuitously and NEVER LEAVE BED!

The shirts were donated by American Apparel. We didn't get why they kept changing colour at first but then we read they're supposed to be thermometers. Get it?

And in the event that you actually care, the couple really is a couple. Their names are Angeliki Chatzi and Konstantinos Dagritzikos.

Cute. In a we-don't-live-in-sub-zero-temperatures sort of way.

by Angela Natividad    Feb-11-08    
Topic: Cause, Online, Video

For V-Day, Virgin Mobile Brings Sex to Text


Phone sex too confrontational? Put the work where it belongs -- into your thumbs. Get into "promiscuous text."

Let's Have TXT is Virgin Mobile USA's raunchy rendition of a Valentine's Day mobile campaign. Play the voyeur as a trained professional of your choice -- housewife, plumber, cowboy, nurse or sexbot -- invites you to take part in sweaty handplay on that most seductive of QWERTY keyboards.

That clammy-palms feeling is also viral. Create invites for friends!

Brought to you by McKinney.

by Angela Natividad    Feb-11-08    
Topic: Campaigns, Mobile/Wireless, Online, Racy

UPS Wants to Deliver Body Parts In Continuing Contextual Corrigenda


Oh how we love contextual advertising. Surely, it's a very effective form of online advertising and does it's thing quite well about 98 percent of the time. That's certainly worth celebrating but it's that other two percent we love so much.

You know it. It's that two percent that give us turpentine ads next to stories about a girl who committed suicide by drinking turpentine. "Card Shark" credit card copy next to an article about a woman killed by a shark. A free dinner for two offer from Olive Garden next to a story about how 250 people fot sick after eating at one of their restaurants.

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by Steve Hall    Feb- 9-08    
Topic: Bad, Online, Strange

CareerBuilder Gruntledness Index Highlights Hotpots of Happy


To cash in on the quiet misery that ornaments cubicle life, CareerBuilder gives us the National Gruntledness Index, which highlights the happiest places to work. Results can be divvied by industry. But if the NGI is any indicator of reality, Oklahoma City is the best place in the nation no matter what you're doing.

Contribute to the index by getting a read on your Personal Gruntedness. The test is longer than it should be, condescending in tone (hey, like your boss!) and set to music like "Brutal Flute" and "Celtic Hip-Hop." All told, it's not dissimilar to water torture or an elective butt-wax.

The average of your money, career and lifestyle comprise your final score. This was ours.

CareerBuilder, why do you want to hurt us when all we did was love you?

by Angela Natividad    Feb- 8-08    
Topic: Brands, Games, Good, Online, Promotions

HP Exploits Idle Hands with Idolhands Contest


HP is looking for the world's most talented hands.

Entrants to the Idolhands contest could win $10,000 or one of four TouchSmart PCs. Contest ends February 28.

Having sat through five or six of these, we don't imagine the expectations are super-ambitious. If you're Vera Wang or Jay-Z, that is.

Other brands have have relegated talent to fancy fingertips include Guinness, Elle MacPherson (in panties, no less!), and Phaeton.

Oh, and Campusfood, if soliciting handouts counts.

by Angela Natividad    Feb- 8-08    
Topic: Brands, Campaigns, Consumer Created, Online

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