Well this is pretty stupid. 180LA and B-Reel created a "technological first." Dubbed the Mitsubishi Live Drive, the companies created a way for people to test drive an Outlander Sport online. Or, "Live over the internet" as they like to say.
So let's just ponder this for a second. While it might be nice to play with a vehicle online like it was a motorized toy, what idiot would buy a car without physically touching the car and giving it a real world test drive?
This is the sort of work that makes headlines but does nothing for the car buying experience. Apparently the real reason they did it was to get into the Guinness Book of World records. Nice. But again, will this sell any cars?
Bloggers are a lonely bunch. People don't comment enough. The internet isn't happy enough. Well, at least that's how Desigual sees it. And they've set out to make a change. A new campaign called Happy Hunters asks people to leave "happy" comments on selected blogs which are then picked up by the campaign and turned into...wait for it...a digital flashmob.
With Halloween right around the corner, New York City is preparing for the usual deluge of idiots who can't figure out how to have fun without becoming assholes. Aimed at eliminating drunk driving among the males 21-39, the You the Man campaign includes online and radio with the copy, "You, who explained that the cop wasn't wearing a costume..." and "You, who convinced me that my costume didn't mean I was Superman..."
It's pretty basic but, hey, so is making sure you have a designated driver on hand before you head out on the town for some costume-fueled foolery.
No, Pepsi didn't buy AOL. They just purchased a page takeover unit that's got the Coke delivery guy doing a Tom Cruise/Mission Impossible stealth stunt to check out Pepsi Max. Apparently, he doesn't realize millions of people have access to AOL.com on a daily basis. So much for stealth.
Wearing high heels, a very short miniskirt and a low cut, cleavage-bearing mini-lab coat, a brunette seductress sells Clearwire's Rover Puck, a 4G device that shares internet with up to eight people. The Taxi NYC-created promotion employs the standard hottie-for-hire approach but, despite the distraction, the presentation does convey product information quite well. And for the adventurous who like to experience the full effect of the presentation, allow the presentaion to pause at the predetermined points for some extra sexy fun.
"Ha! 4G is fast!"
Oh and don't forget to watch the creepy emoticon baby video that teases you into the whole thing.
Hoping to "fuel online creativity and move brand marketing dollars to interactive" and spitting in the face of the notion the banner is dead, the Interactive Advertising Bureau, standards body for interactive advertising formats, is, for the first time, hosting a competition to develop new online advertising units.
IAB president and CEO Randall Rothenberg said, "We are launching a formal call to action today for creatives, technologists, publishers, marketers - the entire advertising and marketing ecosystem - to bring us their best ideas for ad formats. The Internet has opened a floodgate of creativity, and it is critical that we fashion an environment where both the art and science of advertising can flourish and deliver engaging experiences that resonate with consumers and build brands."
After a six month test in Australia, Google has opened up a new ad platform on its Maps product. Brands can place a logo on their locations within the application. The logos will replace the standard grey logos which already appear in the product.
The program is rolling out initially with four advertisers according to Advertising Age. Bank of America, Target, Public Storage and HSBC have signed on for the beta period. Soon, all. businesses will be able to claim their space on Maps.
ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.
- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.
- SapientNitro would like us all to see their new reel.
- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.
- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.
- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.
- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.
- From a crisis management perspective, Davia Temin addresses the question, "What was HP's Mark Hurd thinking?"
- Perry Ellis has launched Project Beach to aid oil spill recovery.
- Director Scott Otto Anderson gives us a behind the scenes look at the production of his newest spot with Photoplay productions for NRMA Insurance.
- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.
- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.
- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.
- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.
- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.