Yea well anything called Booty Reader is destined to receive a ton of press so hats off again to Crispin Porter + Bugusky who came up with this little booty analyzer for Old Navy. Madame Eva will read your cards, take a look at your butt, determine your bootiliciousness and then match you to the proper pair of jeans.
Now that's just what we need to distract us from our daily duties; a site, I Breastfeed Because, on which women can discuss why they breastfeed and upload videos. It's all to "give moms a voice on the importance of breastfeeding" during World Breast Feeding Week August 1-7. Who comes up with celebratory weeks for stuff like this?
Breast feeding, along with the rest of the crap that is thrown in our face on a daily basis, used to be a private matter. Not any more. Oh no. Got cancer? Tell the world. Too fat? Go on a TV show. Think your daughter dresses too skanky? Don't bother educating her about proper dress. Go on Jenny Jones and make a fool out of the both of you. Want to whip your tits out in public and feed your baby? Go right ahead. There's a web site just for you.
- "Opulence. I has it." Right up there with Verizon Dumb Dads and blacks who love chicken comes this new commercial from Grey New York and Biscuit Filmworks' director Tim Godsall for DirecTV that portrays a Russian doofus as if he were an Italian goomba. Oh wait, is that too many layers of stereotyping?
- Guys, why do all the work looking for a date when you can just sit back and let the women come to you?
- If you own a company, you can direct your own commercials. And that's just what Justin Timberlake did for his 901 Silver Tequila. The ad is dumb.
- Naomi Watts will front Ann Taylor's Autumn 2010 advertising campaign.
- Steffan Postaer, author of The Happy Soul Industry, is out with a new book. It's called Sweet by Design. He calls it a novel/social media experiment.
Want to become a Mad Man? With the premier of Mad Men just days away, of course you do! Head over to Jib Jab where you can upload a photo (yawn), place it atop one of the actor's heads (yawn) and send it to your friends (yawn).
We might not have been so bored with this were it not accompanied by frothy hype such as, "This is an exceptionally clever way to get you to amuse your friends AND announce a new season of TV's MadMen. Brilliant. Worthy of a mention on Adrants, at least!"
Yawn. Oh, sorry.
Eighties icon of sorts Bret Easton Ellis is out with a new book and digital creative agency Ralph has put together a promotional campaign. Last week, a video trailer was released showing a shaky video casting session with a "morally dubious" outcome. Viewers were directed to take up the cause against Hollywood exploitation and sent to a holding page.
Following that release, Bret Easton Ellis fans are now directed to The Devil in You where they can step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA. You direct the actress; you tell her what to do. You can encourage her, fill her with booze and drugs, make her dance for you or take things to a whole new level. Although the levels are quite tame. There's no nudity, no sex, no elicit behavior. Which is too bad because, well, we thought there'd be more from a dude like Ellis.
- Some hot women. Four martini flavors. A webcam. Fun.
- Here's that Ali Larter Absolut Lemon Drop short film.
- Vuvuzelas get silenced courtesy if Off.
- Hungry for Wheat Thins? Just tweet it and you'll be surprised what ends up in your driveway.
- What's all the fuss over Vuvuzelas? We had these things years ago and, as kids, used to blow them during parades.
- Want to see a derivatively boring car commercial? Look no further than this Dynamic Marketing Group-created VW GTI ad.
In what could be interpreted as a not too insignificant oxymoron, Dove, in a Craigslist ad, is seeking women with "flawless skin, no tattoos or scars" for an upcoming photoshoot July 18 in New York. According to the ad, the shoot is for a print campaign which will break in 2011.
The ad was placed by Dove Urban Casting, an entity that appears to be a division of Telecino, a Spanish media company
The ad also appears on CastingCall Search.
Dove Brand Police won't be happy with this but any ad that's written almost entirely in CAPS with every sentence ending with an exclamation point can't be taken too seriously anyway.
Click more to read the full ad.
Last night at the ceremony I livetweeted all Gold and Grand Prix winners in the categories above. If you weren't following along at @luckthelady, here's a breakdown of the Grand Prix winners.
Click on the category to see the full list of Gold, Silver and Bronze winners.
Media: Leo Burnett Sydney for "EOS Photochains," Canon EOS DSLR cameras. A cadaver exquis-style execution where users can post images, then other photographers take a piece of that image to continue the chain with a photo of their own.
Do you love Kettle Potato Chips? Are they not the best potato chips you've ever had? If you haven't had them, you should really try them. They are awesome and if you're a lover you are now invited to join the Loud Food Club. The online promotion and sweepstakes is the first work from Cultivator Advertising & Design, Denver, for its new client, Kettle Foods, Salem, Ore.
At, Crunch Proud, a Loud Food Club meeting leader (with bullhorn) compares the sound of a Kettle chip's crunch to a monster truck, a lion's roar, and a electric guitar. He invites new members to take the LFC Pledge and then to download a membership kit, complete with interoffice disclaimer email, pictographic crunch courtesy instructions, an LFC pencil flag, and loud food crunch caution signage. Also available are a $1-off coupon and sweepstakes entry for the chance to win free Kettle chips for one year (but only15 bags per month. Um, that's a lot of potato chips).
So if you're a Kettle potato chip lover, this campaign's for you. Oh wait, no it's not. You're already branded. So do the brand a solid and tell your Ruffles-loving friends to check out Kettle.
Last month, Samsung launched a 3D commercial projection in the Netherlands on the historic Beurs van Berlage building in Amsterdam. Now, this "projection" can be seen on YouTube as a page takeover game. At first, it looks like a normal video of the projection is being.That is until the YouTube page cracks, butterflies start flying out of the projection, and the new Samsung 3D TV is presented.
MUSE Amsterdam created the work and Starcom is behind the media.