Scion Uses Magazines to Drive Augmented Reality Game


ATTIK will break a new commercial for the Scion tC's Take On the Machine campaign September 10. Until then, we have print ads in Inked, Giant Robot, Juxtapoz, XLR8R, Dsport, Modified and a few others. The print ads contain an augmented reality marker which can be used while playing the Take On the Machine game online.

by Steve Hall    Aug-30-10    
Topic: Magazine, Online

Chicagoans Kidnapped, Pools Boarded, Windows Made


- Hoffman/Lewis is out with a kidnapping spoof to get Chicagoans to go to St. Louis.

- SapientNitro would like us all to see their new reel.

- Here's a few webisodes Window Seat Pictures created for Converse. Yea, there's a pool and a skateboarder.

- A couple of creatives got bored working in an office with no windows. So they made their own. A lot of them.

- The San Francisco Egoist is holding a contest to determine the best ad city in America. Make sure you are represented.

- To kick off to its 90th anniversary celebration, the ADC has announce an open call to its 600 past ADC cube winners to submit their reinterpretation of the iconic ADC Cube for possible use on the ADC 90th Annual Awards call-for-entries.

- From a crisis management perspective, Davia Temin addresses the question, "What was HP's Mark Hurd thinking?"

- Perry Ellis has launched Project Beach to aid oil spill recovery.

- Director Scott Otto Anderson gives us a behind the scenes look at the production of his newest spot with Photoplay productions for NRMA Insurance.

by Steve Hall    Aug-12-10    
Topic: Agencies, Industry Events, Online, Promotions, Video

Patrizia Pepe's Oddity, Old Spice's Voice Mail Generator


- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.

- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.

- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.

- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.

- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.

by Steve Hall    Aug- 3-10    
Topic: Campaigns, Industry Events, Mobile/Wireless, Online, Research

Old Navy Will Read Your Booty


Yea well anything called Booty Reader is destined to receive a ton of press so hats off again to Crispin Porter + Bugusky who came up with this little booty analyzer for Old Navy. Madame Eva will read your cards, take a look at your butt, determine your bootiliciousness and then match you to the proper pair of jeans.

by Steve Hall    Aug- 3-10    
Topic: Online

I Breast Feed Because...


Now that's just what we need to distract us from our daily duties; a site, I Breastfeed Because, on which women can discuss why they breastfeed and upload videos. It's all to "give moms a voice on the importance of breastfeeding" during World Breast Feeding Week August 1-7. Who comes up with celebratory weeks for stuff like this?

Breast feeding, along with the rest of the crap that is thrown in our face on a daily basis, used to be a private matter. Not any more. Oh no. Got cancer? Tell the world. Too fat? Go on a TV show. Think your daughter dresses too skanky? Don't bother educating her about proper dress. Go on Jenny Jones and make a fool out of the both of you. Want to whip your tits out in public and feed your baby? Go right ahead. There's a web site just for you.

more »

by Steve Hall    Aug- 3-10    
Topic: Online

DirecTV Stereotypes, Timberlake Directs, Sears Facebooks


- "Opulence. I has it." Right up there with Verizon Dumb Dads and blacks who love chicken comes this new commercial from Grey New York and Biscuit Filmworks' director Tim Godsall for DirecTV that portrays a Russian doofus as if he were an Italian goomba. Oh wait, is that too many layers of stereotyping?

- Guys, why do all the work looking for a date when you can just sit back and let the women come to you?

- If you own a company, you can direct your own commercials. And that's just what Justin Timberlake did for his 901 Silver Tequila. The ad is dumb.

- Naomi Watts will front Ann Taylor's Autumn 2010 advertising campaign.

- Steffan Postaer, author of The Happy Soul Industry, is out with a new book. It's called Sweet by Design. He calls it a novel/social media experiment.

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by Steve Hall    Jul-28-10    
Topic: Cause, Celebrity, Commercials, Online, Video

Mad Men Head Replacement Promotion A Snoozefest


Want to become a Mad Man? With the premier of Mad Men just days away, of course you do! Head over to Jib Jab where you can upload a photo (yawn), place it atop one of the actor's heads (yawn) and send it to your friends (yawn).

We might not have been so bored with this were it not accompanied by frothy hype such as, "This is an exceptionally clever way to get you to amuse your friends AND announce a new season of TV's MadMen. Brilliant. Worthy of a mention on Adrants, at least!"

Yawn. Oh, sorry.

by Steve Hall    Jul-19-10    
Topic: Online

Woman Taunted in Promotion for Bret Easton Ellis' New Book


Eighties icon of sorts Bret Easton Ellis is out with a new book and digital creative agency Ralph has put together a promotional campaign. Last week, a video trailer was released showing a shaky video casting session with a "morally dubious" outcome. Viewers were directed to take up the cause against Hollywood exploitation and sent to a holding page.

Following that release, Bret Easton Ellis fans are now directed to The Devil in You where they can step into the shoes of Clay, a Hollywood producer, as he runs a seedy casting session somewhere in LA. You direct the actress; you tell her what to do. You can encourage her, fill her with booze and drugs, make her dance for you or take things to a whole new level. Although the levels are quite tame. There's no nudity, no sex, no elicit behavior. Which is too bad because, well, we thought there'd be more from a dude like Ellis.

by Steve Hall    Jul-19-10    
Topic: Online

Women Play, Vuvzelas Silenced, Wheat Thins Delivered


- Some hot women. Four martini flavors. A webcam. Fun.

- Here's that Ali Larter Absolut Lemon Drop short film.

- Vuvuzelas get silenced courtesy if Off.

- Hungry for Wheat Thins? Just tweet it and you'll be surprised what ends up in your driveway.

- What's all the fuss over Vuvuzelas? We had these things years ago and, as kids, used to blow them during parades.

- Want to see a derivatively boring car commercial? Look no further than this Dynamic Marketing Group-created VW GTI ad.

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by Steve Hall    Jul- 9-10    
Topic: Online

Dove Seeks 'Flawless Skin' For Real Women Print Campaign


In what could be interpreted as a not too insignificant oxymoron, Dove, in a Craigslist ad, is seeking women with "flawless skin, no tattoos or scars" for an upcoming photoshoot July 18 in New York. According to the ad, the shoot is for a print campaign which will break in 2011.

The ad was placed by Dove Urban Casting, an entity that appears to be a division of Telecino, a Spanish media company

The ad also appears on CastingCall Search.

Dove Brand Police won't be happy with this but any ad that's written almost entirely in CAPS with every sentence ending with an exclamation point can't be taken too seriously anyway.

Click more to read the full ad.

more »

by Steve Hall    Jun-28-10    
Topic: Brands, Online, Opinion

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