"Duardo's Brand," which has a UGC feel to it (don't tell Subway!) is Raging Artists' attempt to (possibly) accomplish two things for its client:
1. Associate Arturo Fuente Cigars with the elite Cuban crowd through its choice of talent, Duardo Cantana
2. Put cigars back in the domestic space -- into the mouths of men sitting around playing guitars, and men whose wives batter them senseless for smoking indoors
Or it might be an exercise in irony. Because it's kind of "ha-ha, laugh with this artist who's just like me and you" funny and sort of "ha-ha, laugh at this thrown together wannabe UGC crap" funny.
We don't really know.
If you're into Barak Obama, you owe it to yourself to head over to YouBama and create a video in support of the candidate. On the site, there's hundreds of supportive videos from regular citizen, celebrities like George Clooney and from Obama himself.
Oddly missing are all those supportive Obama Girl videos.
Online ad network AdBrite would like the Super Bowl-obsessed advertising industry to know an advertiser, using the company's full page ad unit, could buy 100 million impression for just 20 percent of the cost of a Super Bowl Spot. While AdBrite is clearly aware a buy such as this can't rival all the fanfare and added publicity that goes along with appearing in the Super Bowl but it is indicative of online media's ability to deliver mass messaging along with highly targeted messaging.
As cost efficiently as the math works out on an AdBrite buy, much of what is gleaned (or lost) from a Super Bowl buy is the accompanying press play that is closely wrapped with the package. ALL one has to do is take a look at what GoDaddy does every year in this area.
Damn, eBillme jumps fast on a trend. An hour after we heard about the Subway/Quiznos UGC-related lawsuit, eBillme jumped online and wrote a press release about the lawsuit in light of its previous Shopping Confessions contest and upcoming Valentine's Day contest.
Stats on the V-Day contest: submit videos on your best or worst Valentine's Day purchase by Feb 14. Prizes includes a 37-inch Toshiba LCD HDTV.
President and CEO Marwan Forzley, eBillme quickly added, is available to discuss user generated content and "help companies level the playing field," which we guess means "run a successful UGC contest while covering your ass."
Now here's an ad that, shall we say, stretches the truth...oh just a wee bit. Not much else to say about it other than it appears on Digg which has had quite a few ads of questionable validity over the past few weeks or so. Bigger image here.
According to The New York Times, Subway is inexplicably (as in pending lawsuit) pissed at Quiznos because of some "derogatory" user-generated videos that depict Subway unfavorably. Must see to believe (scroll down to view the big offender).
Some actual Quiznos ads, depicting people on the street choosing between the two brands, also made it into the lawsuit, but the big stars are the UGC entries from some contest Quiznos ran. Subway is also suing iFilm for running the contest.
Tomorrow WhittmanHart Interactive launches American Gladiators, an online homage to the original series, to promote MGM's new American Gladiators.
Old-school fans can find out where their favorite original Gladiators are today. (The revelations will probably be depressing.) Video of best hits and stunts will also be hosted.
American Gladiators did something to our perception of adulthood as kids. We knew if there was even a small chance of wearing leotards and beating the crap out of people with giant batons on TV, there was nothing to fear about growing up.
First Bacardi told us about the mysterious travellers of Murmansk Route. Then it said the mysterious travellers of Murmansk Route have something that will change our lives.
To get it, all we have to do is bid for a locked suitcase on eBay.
Not sold? Watch the video, which actually still won't win you unless you speak Spanish, and even then, odds remain 50/50.
So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?
As part of her trip to the Philippines courtesy of the Philippine Tourism Department, HappySlip is advertising news of her Meet & Greet in Manila at the Mag:net Cafe this February 7. Get on the guest list at happyslip.yehey.com (Yehey! is the Philippine Yahoo!, kind of). The fun and games go down from 11am-3pm.
Seeing as how this is for Philippine tourism and we want to put our best foot forward, it might be a good idea to filter the ads appearing at the end of the videos. Unless FilipinaHeart.com is a proud sponsor...?