When it comes to targeting the elusive Hispanic consumer, Cilantro Animation has this to say: "Be prepared to offer more than just Hola!"
(Though we'd like to point out that strategy worked wonders for Dora the Explorer.)
But Cilantro -- which creates Hispanic cartoons like the one at left -- makes an interesting point. When we hit ad:tech Miami we were overwhelmed with a sense that the Hispanic market remains unimpressed with the way big media has (or hasn't) tried to reach out.
And indeed, a salsa-colored Hola! just doesn't cut it when you consider the range of ethnicities blanketed under what we breezily dub Hispanic: Mexican, Cuban, Peruvian, Venezuelan, Colombian, Ecuadorian, and others -- all with their own cultural customs, jokes and sensitivities.
Social media junkie Alisa Leonard has a video of Google's Brad Fitzpatrick, guru behind LiveJournal, Memecast and OpenID, describing the company's Social Graph API which makes it easy to determine social connections on the web. It's quite fascinating. If you like to know where your friends are and what they're doing online, this API can help accomplish that.
So Steve says, "But Lindsay, we never do hires/fires/career changes." Then Lindsay teases, "You want first dibs on letting the world know?" OK. We cave. Adrants to have a world exclusive on the where abouts of the [adjective redacted due to its possibly being misconstrued to focus upon beauty versus professional accomplishment] Queen AdFemme? We're all in.
Lindsay Mure-O'Neill founded AdFemme, a "community of women in advertising who network with each other online and at events to gain new contacts, clients, resources, employees and other femtastic connections." She's built the organization from little more than a single newsletter into an empire of content, resources and events for women working in many different industries and s now known as The Femme Network.
For men seeking rich older women, and older women hungry for pretty meat popsicles, check out Pocket Change.
This week Pocket Change is running a NYC-based event called Sugar Mama Speed Date, which puts a lowest-common-denominator twist on that speed dating thing. The application for men is totally appearance-based, and all entrants must be younger than 35.
Some of the hot hunks of man-toy are in advertising -- and guess what else! We get to show you their pictures and names. Get a leer at the sugar-mama-hunting ad-flesh up for grabs: Joseph Pergola, Jay Kelty, David Zarkin, Jonathan Hillman, and Brad Melshenker (don't be fooled by the context).
We actually didn't think these people were serious until we got photos of the harem. If someone would like to bring Adrants home some bacon a la Bennett, don't let your modesty stop you.
Recent findings from Reprise Media critique this year's Super Bowl advertisers for failing to buy online search terms related to their ads. They also neglected to leverage online social networks, where most worked so hard to build a presence.
Oddly enough, some advertisers did incorporate social networking into their Super Bowl ad campaigns. That is, if slapping a skin onto MySpace the week after the game counts.
Check out the try-hard efforts of Sunsilk at left (for this commercial) and Vitamin Water with Shaq.
Don't get us wrong; ravaging a social networking homepage is probably the 'net equivalent to billboard advertising. Users definitely get an eyeful. But it's not terribly interactive, the contact lasts two seconds, and there are more creative ways to exploit SB ad buzz online.
Update: the cats at Deep Focus just told us there's an interactive MySpace page for Shaq and Vitamin Water. So if you want some nifty matching widgets, or just want to watch Shaq horserace, take a look.
Our enigmatic West Coast resource, who's really good at drumming up touchy rumours about the goings-on at TBWA\CHIAT\DAY, just sent us this Oakley spot by AWOL.
The spot depicts Shaun White's offseason life a lot less sexily than HP did. It's almost funny -- if you're thirsty for schadenfreude.
MORE IMPORTANTLY, the source quickly points out, agency AWOL is composed of Doug Mukai, Scott Wilson and Chris Dutton.
In response to this musical tribute to Obama's "Yes we can" speech, News Groper has posted "No you can't, Black Eyed Peas," an Obama response in parody.
Snippet: "Stop stealing my words and talking over me please. You're ruining my pacing and carefully-planned oratory inflection. I'm glad you are inspired and want to help my campaign, but can't you play your own insipid songs with simple refrains that you beat to death? 'Let's Get Retarded' comes to mind."
To promote its fancy new renovated destinations, the Red Roof Inn's gone digital with 360i, its Digital Agency of Record.
360i will be working on Red Roof's online media and creative. We have yet to see either.
In the meantime, we can ooh and ahh at Red Roof's new logo, which comes complete with a casual roofy slant, and a typeface probably modeled after the handwriting of a fresh-faced yachter.
Tell us if we've gone mad, but the logo rubs us wrong. Because isn't it magenta?
Big difference between red (as in Red Roof) and magenta (as in Magenta). Way to make a fresh splash in the pool, Red Roof -- total incongruity between your logo and brand name.
Anywho, the logo has been published on the redesigned and "rededicated" Red Roof website. It will also appear on inns that have recently been renovated. 360i washes its hands of it; the logo, it says, was in place before the agency was contracted.
Which means he deserves your love and loyalty, too. *eyebrow raise*
Here's a pro-Obama video produced by will.i.am of the Black Eyed Peas. In it, Barack Obama's "Yes We Can" speech is taken up as a kind of musical mantle by images of stars like Nick Cannon, Common, Scarlett Johansson, Tatyana Ali, John Legend ... we could go on.
We like a good-looking, nice sounding guy as much as anybody else, but with Super Tuesday in our faces, we recommend doing homework before voting. Here's one source, and here's some campaign ad analysis from the same non-partisan group.
Let us know if you've got other resources worth looking at.
It's hardly been three days, and already the shoving match between Google and Microsoft over this -- not to mention the growing list of greed-sparked suitors for Yahoo's hand -- is really, really old.
To provide comic relief, Luckie & Company's Rethink Everything launched Yahoocrosoft. The site hosts a spoof news article where -- in some insane universe not far from our own -- Yahoo counteroffers to buy Microsoft for $44.7 billion.
We're hoping the article will at some point make way for spoofy cartoons, which can't possibly be far behind.