Pick Paul's Brain With HBO's 'He's Listening'

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For HBO's new series In Treatment, Deep Focus along with illustrator Bryan Christie have crafted a website, He's Listening, that, like the series, lets you get inside the minds of the five patients features in the show. Visitors can click into the brain of Gabriel Byrne's Paul, the therapist to the patents in the show and see how the five characters relate to each other.

by Steve Hall    Jan-25-08    
Topic: Good, Online



Philippines Invites YouTube Star to Mother Country

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Instead of putting together a slick campaign about the Philippines' wonder and majesty, the Philippine Department of Tourism has done something that we think is risky but probably worthwhile.

It invited HappySlip, a Filipino-American who built a YouTube following with her impersonations of family members, to visit the country on its tab.

Here's HappySlip's arrival video. It includes a link for Experience Philippines; we're guessing that'll appear on all the videos documenting her trip.

more »

by Angela Natividad    Jan-24-08    
Topic: Campaigns, Celebrity, Good, Online, Video



KFC Colonel Dances to Make us Dance to Make Celebs Dance ... for Charity.

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In Super Bowl spirit, but really just to promote its spicy crunchy Hot Wings, KFC is donating $260,000 to charity on behalf of the first football player or celebrity to do an end zone Chicken Dance.

That seemingly arbitrary figure, says KFC, is the cost of three seconds of ad time in the Super Bowl. The company gleefully calls this "bucking traditional advertising."

Upload your own chicken dance at Show Us Your Hot Wings. The website includes a promotional pep-talk and dance from the Colonel.

Watching that old man switch on a boombox and clap his hands for charity chicken is unspeakably depressing. Sort of like this was.

by Angela Natividad    Jan-24-08    
Topic: Cause, Online, Super Bowl 2008



Under Armour Seizes the Future ... for Shoes!

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Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.

The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)

The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.

We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.

by Angela Natividad    Jan-23-08    
Topic: Commercials, Online, Promotions, Super Bowl 2008



WoW Cheat Promotes Wares Alongside Adrants Video Posting

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If you play games like WoW or Everquest, then you know there are items you can buy to increase your strength and just generally help you kick ass across the board. Some acquire them fairly, others don't, and still others pay ex-sweatshop workers to play in their place all night long.

In other words, there's a huge market for people willing to part with cash for a little bit of gaming immortality. (Why this is, we're sure we have no fucking idea.)

Alongside our posting about this WoW beer video, our ePage buddy Brad saw this saucy (and grammatically crappy) banner for World of Warcraft gold and power leveling, brought to you by "The fun place for your power."

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by Angela Natividad    Jan-23-08    
Topic: Bad, Games, Online, Strange



Disaboom Invades Facebook with Disarmingly Hot Wheelchair Warmers

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The girl is cute all right, but it's more than a little jarring to see the ad pop up while we're busy trawling shirtless co-eds in the dark of night.

Get her reflections on sex at Disaboom.

Wethinks the Disaboom campaign is an aggressive effort to de-stigmatize the disabled crowd amongst self-obsessed and totally shallow marketing execs-- er, college students.

by Angela Natividad    Jan-23-08    
Topic: Cause, Online, Strange



Bud Bowl: As Much a Super Bowl Sunday Institution as Football (Teasers Added)

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For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.

Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.

Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.

Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.

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CoverGirl Gets Online TV Show. Huzzah.

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Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.

See episode 1, where you will learn about layering with make-up and hats.

How much do you want to bet the effort doesn't last six months?

by Angela Natividad    Jan-23-08    
Topic: Brands, Online, Video



Online Degree Program Puts Graduates On Plastic Expressway

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We can't describe how heartily we dig that the Nextag online degree program makes career options look like our Barbie closet. Dress up like a nurse, a cop or "something else" -- a category for which our imagination holds no bounds (trailer trash and naughty maid, to name a couple).

And you gotta love how the NexTag logo parks "Comparison Shopping" right next to "Degrees." It really all comes down to the same thing, doesn't it?

by Angela Natividad    Jan-22-08    
Topic: Bad, Online



Anti-War Song (Again) Repurposed -- for a Printer!

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Remember the repugnance that was All You Need is Luvs? Get a load of "All you need is hub," courtesy of Konica Minolta for its bizhub printer/copier/scanner-majig.

Because nothing says "revolution" like a print job that doesn't fuck up your tie-dye.

by Angela Natividad    Jan-22-08    
Topic: Online, Packaging










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