Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.
The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)
The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.
We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.
If you play games like WoW or Everquest, then you know there are items you can buy to increase your strength and just generally help you kick ass across the board. Some acquire them fairly, others don't, and still others pay ex-sweatshop workers to play in their place all night long.
In other words, there's a huge market for people willing to part with cash for a little bit of gaming immortality. (Why this is, we're sure we have no fucking idea.)
Alongside our posting about this WoW beer video, our ePage buddy Brad saw this saucy (and grammatically crappy) banner for World of Warcraft gold and power leveling, brought to you by "The fun place for your power."
The girl is cute all right, but it's more than a little jarring to see the ad pop up while we're busy trawling shirtless co-eds in the dark of night.
Get her reflections on sex at Disaboom.
Wethinks the Disaboom campaign is an aggressive effort to de-stigmatize the disabled crowd amongst self-obsessed and totally shallow marketing execs-- er, college students.
For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.
Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.
Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.
Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.
Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.
See episode 1, where you will learn about layering with make-up and hats.
How much do you want to bet the effort doesn't last six months?
We can't describe how heartily we dig that the Nextag online degree program makes career options look like our Barbie closet. Dress up like a nurse, a cop or "something else" -- a category for which our imagination holds no bounds (trailer trash and naughty maid, to name a couple).
And you gotta love how the NexTag logo parks "Comparison Shopping" right next to "Degrees." It really all comes down to the same thing, doesn't it?
Remember the repugnance that was All You Need is Luvs? Get a load of "All you need is hub," courtesy of Konica Minolta for its bizhub printer/copier/scanner-majig.
Because nothing says "revolution" like a print job that doesn't fuck up your tie-dye.
Catch Up Lady let us in on the conception of Will Ferrell's Funny or Die Facebook app.
It's nothing special; users can watch Funny or Die videos, rate them, that kind of thing.
The school with the most downloads wins a visit from the Funny or Die comedy tour and a hammerhead shark, possibly autographed by Ferrell and the cast of The Golden Girls...?
Well, that's slightly more creative than $5,000. And sharks are neat. If they stop moving, they die. Sort of like what will happen to Will Ferrell's career if he stops being funny.
Clipcaster.TV, which did that funky videoke thing for Pisang Ambon's Rock the Palace campaign, is now available for digital howlers Stateside. Now we too can rock the palace, or at least rock the appropriate level of decibels in the office.
Our virgin visit to Clipcaster resulted in a traumatic song-and-dance from these three would-be Village People in red outfits and neat hats at left. Ooh. Belated happy holidays.
Clipcaster self-promotes as "the first online videoke," which is something we actually hoped would never reap the fruits of globalization. So much for that dream.
To help increase its membership, someone presumably behind the lesbian site BestforLESBIANS (NSFW) has created several humorous images (some NSFW) made up of random racy shots coupled with a MySpace avatar who comments on the imagery. What? You say this isn't relevant news? Of course it is. The porn industry practically invented every known form of online advertising 6 months before anyone else knew about it. Though, we're not sure campaign festooned with goofy avatars will be the next greatest online advertising technique.